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Social Media Success Video 
I am working with Paul Rushing and JD Rucker to put together the details for the first Automotive Marketing Boot Camp which will be held in Orlando on the day prior to the official start of the 2010 NADA Convention. The boot camp will be a full day of intensive skills training; Automotive SEO, Social Media and tactical Internet Marketing skills.
One Day of Intense Training. Are You Ready For Boot Camp?
The Boot Camp sessions will be at least 2 hours in length to give participants time to develop real life Internet marketing skills using their own laptop computer. These skills will give them the confidence to go back to their dealerships with effective marketing strategies. Every participant will be required to bring their laptop since they will be working online during class with strategies for their dealership.
Advanced Preparation and Customized Materials
Automotive Marketing Boot Camp participants will receive advance customized documentation to prepare for the skills building sessions. In addition, the boot camp instructors will be preparing dealer specific materials that will be waiting for the students when they register. The advance preparation will ensure that the basics are setup before classes start.
Every participant of the Boot Camp will be part of at least four specific skill building classes. The instructors for the Boot Camp will include social media experts JD Rucker and Internet Marketing specialists Brian Pasch and Paul Rushing.
Additional Boot Camp instructors will be announced next week. The instructors will NOT be offering high level discussions but hands on tactical training. That’s why a laptop will be required; during the sessions strategies will be set in play specific for each dealership represented.
Since each participant will receive customized reports and analysis of their website and marketing strategy, they will effectively have the industry’s top experts consulting for your specific dealership for a full day. As a bonus, attendees will have both Thursday night and Friday morning to ask specific tactical questions of our instructors. Straight talk and intense skills training.
Get ready for Boot Camp! Paul suggested that we start at 5:30 am with calastenics and a 3 mile run. (I doubt that will happen)
Limited To 50 People
The Automotive Marketing Boot Camp is designed to achieve small classroom sizes and effective hands on training. As a result, the registration will be limited to 50 students.
Instructors will provide the step by step skills training that will yield confidence and the ability for attendees to go back to their dealership with a strategy that can be implemented.
The tentative schedule for the Boot Camp is as follows:
Thursday February 11, 2010
- 6:00 pm Boot Camp Registration and Cocktail Reception
- 7:00 pm Dinner Rations and Opening Remarks
Friday February 12, 2010
- 7:00 am Boot Camp Breakfast (SOS) & Opening Remarks
- 8:00 am - 12:30 Morning Sessions
- 12:30 pm - 2:00 pm Lunch & Keynote
- 2:00 pm - 6:30 pm Afternoon Session
- 7:00 pm Graduation Ceremony & Cocktail Reception
Saturday February 13, 2010
- 7:00 am Industry Breakfast (NADA attendees invited)
- 8:00 am - 10:00 am Q&A Opportunity With Instructors
Interested?
If you are interested in attending, send an email with your contact information to Carrie Valentine at carrie@paschconsulting.com. The cost for the Boot Camp will be announced shortly. We expect the event to sell out quickly, so those who indicate their interest in advance will be given the first opportunity to register.
If you have someone who you think would like attend the Boot Camp, please tell them to submit their name to Carrie as quickly as possible.
There will be six sponsorship slots available for the Boot Camp. Vendors who are interested, should contact Brian Pasch at brian@paschconsulting.com.
One thing that should be clearly understood about the Boot Camp that separates it from most automotive conferences is that this is real-life, hands-on, detailed and intense training on various Internet marketing topics.
Most panels and speeches at conventions are lightly-veiled pitches that promote various topics from a 30,000 foot view. The Boot Camp will bring dealers into the trenches and teach them true skills that can be translated into instant actions.
All of the support material will be provided. All questions will be answered. When people leave, they will be equipped with the knowledge and tools to make an impact on their bottom line immediately.
It isn’t a sales pitch. We aren’t selling a product at the Boot Camp. Unlike most automotive conferences, this one IS the product. Come, learn, and succeed.
After the request for more detailed info from dealers at Digital Dealer 7 it was clear their needs for hands on information was not being met in many of the workshops they attended.
The limitation of time, room and available Internet connections would of made it almost impossible. The best hands on things I witnessed was when the conference was over in one of the meeting rooms.
This boot camp will allow dealers or their employees to leave with actionable information that they will already be using prior to their return to the store.
Changing the game will be fun and rewarding for the lucky handful that get into the first conference…
I am sure that this will be a great session. Unfortunately I will not be able to attend this one, but I am rooting for it’s success so that there will be future opportunities.
Have we come up with a cost yet?
While we work through the costs of the event, we’re hoping to have numbers this week. Having it when and where it is will be an advantage because airfare can be attached to NADA 2010 - just leave a day earlier.
We want a strong presence there, but not wasteful. Good food, good venue, and great information - that’s the goal!
Anyone interested in the Boot Camp that needs to book their flights this week should plan to arrive in Orlando in the afternoon so you are ready to attend the opening events 6:00 pm on Thursday the 11th. Costs will be ready early next week.