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Managing Your Lead Mix

I have been invited to particpate in a panel discussion during NADA to discuss automotive lead sources and the effectiveness of three types of leads:

  • Manufacturer Leads

  • Website Direct Leads

  • Third Party Leads


The roundtable is being sponsored by Dealix and will include:

  • David Kain, President of Kain Automotive, will focus on leads from OEM sites.

  • Brian Pasch, Owner of Pasch Consulting, will argue the merits of leads from the Dealer Sites

  • Anna Zornosa, General Manager of Dealix - will advocate the contribution of leads from independent sites.


In preparation for this panel discussion, I have created a survey that I would appreciate members of the Driving Sales Community to take.    If you know the close rates and budgets set aside for lead costs, please complete the survey below:

The link to the survey is here:  http://www.surveymonkey.com/s/managing-your-lead-mix

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