Managing Your Lead Mix

I have been invited to particpate in a panel discussion during NADA to discuss automotive lead sources and the effectiveness of three types of leads:

• Manufacturer Leads


• Website Direct Leads


• Third Party Leads

The roundtable is being sponsored by Dealix and will include:

• David Kain, President of Kain Automotive, will focus on leads from OEM sites.


• Brian Pasch, Owner of Pasch Consulting, will argue the merits of leads from the Dealer Sites


• Anna Zornosa, General Manager of Dealix - will advocate the contribution of leads from independent sites.

In preparation for this panel discussion, I have created a survey that I would appreciate members of the Driving Sales Community to take.    If you know the close rates and budgets set aside for lead costs, please complete the survey below:

The link to the survey is here:  http://www.surveymonkey.com/s/managing-your-lead-mix