Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing

Adwords Express Adds Google+ Pages To Landing Page Options

By Brian Pasch on Nov 22, 2011

I logged into Google Adwords Express today, which is Adwords on steroids IMHO, and I noticed that a 3rd option has been added for landing pages: Google+ Pages.

Keep in mind, that for car dealers, the best place still may be the dealership main website, but there are some interesting ideas about how this can be leveraged that I have been thinking about.

In any case, I wanted members of the community to be aware of all the options that Adwords Express can have to leverage and monetize your Google reviews.

Here is the revised advertising setup page:

Adwords Express Google+ Landing Pages

Google Adwords Express Is Powerful


If you have strong reviews on Google Places, you should be using Adwords Express.  If you have any questions about this advertising strategy, ask your questions here.

Happy Thanksgiving everyone.

 

Brian

 

Brian Pasch CEO of PCG

Brian Pasch, CEO

PCG Digital Marketing

Text PCGedu to 75674 get information on our upcoming conferences

Comments

Brian, This presents some interesting possibilities indeed! Plus some of the targeted traffic you could draw would convert higher and be cheaper to get! Very cool and thanks for pointing this out.

Nov 22, 2011

Call me a cynic, buy why do we want to pay to take a customer from a Google SRP to a Google Place page? Isn't that Google's role now, as part of their suite of products? If I'm paying for that click, I want to get them to my website where I control the message.

Nov 23, 2011

I think it is a great idea for the G+ page option. Is there an easier way to drive traffic there? After all, we have spent months or maybe years on our Facebook pages. How easy will it be or has it been to get your G+ pages rolling with consumer traffic?

Nov 28, 2011

Comments 1 - 3 of 0

You must be logged in to comment

Login Create an account

Add your comments:

   

Brian Pasch's Recent Posts

Related Posts

  • A Simple Solution to Showrooming

    Bob is on his lunch break. Lately, he has been drooling over the latest high-tech camera so he decides to make a quick trip to Best Buy to check it out. He walks into Best Buy and heads to the camera department. Once there, he finds the camera on display, but no employees are in sight to explain it to him. He picks it up, plays with it for a while and decides to buy one. With limited time, Bob rushes back to his office. As he settles back at his desk, Bob surfs over to Amazon and finds the camera to read some reviews. The glowing reviews, combined with the fact that it’s a few dollars cheaper, make him pull the trigger and order one from Amazon. CNBC ran an article recently on the results of a new study by Gallup, “The State of the American Consumer.” In that report, “Gallup research has shown that customers only shop based on price when price is the only thing that separates competing offerings. In other words, customers shop based on price when there is no emotional conn...Read post

  • Relationships are key, so let me introduce myself.

    Hello Driving Sales community, relationships are vital in life and especially in sales. And this is why I wanted to take a minute and introduce myself. My name is Dustin Lyons, and I am the founder of Prospect Bomb. I have actually been a member of the community for a while now and have enjoyed participating in the forum conversations and blog posts, and learning from all of you as well. This is a great community and great way to share ideas and successes.Read post

  • Cocktails, House Sales and Creative Videography

    Forget thinking outside the box. This approach to marketing lights the box on fire...and films it burning.Read post

  • 6 Ways to Not Suck on Facebook

    You dedicate at least an hour of your day on your dealership’s Facebook business page. You chime in on posts about the auto industry, you change your profile and background photos, you post 8 times a day - YOU ARE COMMITTED. So why aren’t people liking your page?Read post

  • Who You Don't Target is as Important as Who You Do Target with Advertising

    The automotive industry has always been one that focuses on volume. Even those who do not consider themselves to be "volume dealers" still perform better when they are increasing the total number of units sold and service customers hitting the racks. We've grown accustomed to the concept of "bigger is better". In today's competitive automotive advertising and marketing arena, the dealers who are finding the most success are doing so by being smart with their targeting data. The free-for-all days of the past that used bulk-strategies have been replaced by hyper-targeting, improved data, and the type of business intelligence that can only come through careful examination rather than hitting it with a sledge hammer. Today, dealers need to be selective. You customers are selective. You need to be as well. What I'm talking about specifically is the trend of blasting out marketing and advertising messages where size matters more than targeting. This is a mistake. You can actually do mor...Read post

  • Autosoft Announces New Nissan Integration

    WEST MIDDLESEX, PA – July 17, 2014 – Leading dealer management system (DMS) provider Autosoft, Inc., (www.autosoft-asi.com) has announced that the Autosoft FLEX DMS has been approved for integration with the new dealer communication system that Nissan is rolling out to dealers. "Our goal is to offer the advantage of strong integration between Autosoft’s FLEX DMS and the systems our customers use to manage a successful business," said Mark Hellbusch, executive vice president and chief technology officer for Autosoft. He stressed the integration approval’s strategic value to Autosoft’s Nissan dealership customers, saying, "We are pleased to be approved by Nissan for integration with their new dealer communication system and are committed to aligning with their roadmap so Nissan dealers will experience the most efficient processes possible."Read post

  • The Key to Selling with VIN Activity

    Over the last 2 years we’ve been hearing more and more about the importance of watching VIN activity. The proof is out there – the more activity a vehicle receives, the faster it moves off your lot and into the driveway of a new owner. Increase VIN activity and the world is wonderful! But what exactly is VIN activity, and is some activity more important than other activity?Read post

  • Spark Additional Revenue with Reputation Management

    It’s no secret that auto buyers are turning to online resources before making an in-store purchase. Today’s buyers are more informed and ready to purchase when they walk into their dealership of choice. This is because these internet-savvy shoppers are researching their favorite model, including options and availability, examining local dealerships to see who carries the model of their choice, and visiting review and social sites to gather other consumers’ opinions to solidify their decisions. Once this extensive research is complete, then buyers go to the dealership to test drive the vehicle. Sound about right? With these types of buying patterns, it is more important than ever for your dealership to make a good first impression. But, how do you make a good first impression on the internet? Believe it or not, there are plenty of ways to accomplish this, but today we’re going to focus on upholding a positive online brand image through reputation management of online reviews. ...Read post