Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing

Adwords Express Adds Google+ Pages To Landing Page Options

By Brian Pasch on Nov 22, 2011

I logged into Google Adwords Express today, which is Adwords on steroids IMHO, and I noticed that a 3rd option has been added for landing pages: Google+ Pages.

Keep in mind, that for car dealers, the best place still may be the dealership main website, but there are some interesting ideas about how this can be leveraged that I have been thinking about.

In any case, I wanted members of the community to be aware of all the options that Adwords Express can have to leverage and monetize your Google reviews.

Here is the revised advertising setup page:

Adwords Express Google+ Landing Pages

Google Adwords Express Is Powerful


If you have strong reviews on Google Places, you should be using Adwords Express.  If you have any questions about this advertising strategy, ask your questions here.

Happy Thanksgiving everyone.

 

Brian

 

Brian Pasch CEO of PCG

Brian Pasch, CEO

PCG Digital Marketing

Text PCGedu to 75674 get information on our upcoming conferences

Comments

Brian, This presents some interesting possibilities indeed! Plus some of the targeted traffic you could draw would convert higher and be cheaper to get! Very cool and thanks for pointing this out.

Nov 22, 2011

Call me a cynic, buy why do we want to pay to take a customer from a Google SRP to a Google Place page? Isn't that Google's role now, as part of their suite of products? If I'm paying for that click, I want to get them to my website where I control the message.

Nov 23, 2011

I think it is a great idea for the G+ page option. Is there an easier way to drive traffic there? After all, we have spent months or maybe years on our Facebook pages. How easy will it be or has it been to get your G+ pages rolling with consumer traffic?

Nov 28, 2011

Comments 1 - 3 of 0

You must be logged in to comment

Login Create an account

Add your comments:

   

Brian Pasch's Recent Posts

Related Posts

  • Improve Your Results with these Top 5 Best Practices for Following Up

    New month, new blog series. This is a topic that is near and dear to our hearts -- following up on leads. Sure, we deliver car buyers to you, but we that's as far as we can take it. Then we have to put these consumers into your capable hands and let your sales process take over from there. (Any sales rep will tell you that this is where the real magic happens.) We've come a long way from our humble beginnings as 1-800-CAR-LOAN in 1989, and during that time we've collected some recommendations for best practices that will give you, our dealer partner, the best results.Read post

  • Want the REAL Reasons Women Buy from their Salesperson?

    Welcome to Women’s Wednesday! Dealers who “get it” know that the key distinction in optimizing sales to women is having exceptional sales advisors who offer exceptional service. But what does that really look like? Women tell us directly through our car dealer review platform what works for them when interacting with a sales agent. Below are their top 5 reasons for buying a car from them: Trust 52.3% Being Respectful 52.1% Likeable 47.8% Knowledgeable 45.6% Understanding 40.6% These percentages add up to more than 100% because reviewers can submit multiple answers. NOTE: Coming in at 34% was the ‘price of the vehicle’. It is important, but ranks 6th overall. Clearly, connection and relationship are pivotal, outranking price. Trust: Women buy from those they trust. It’s essential to build trust – that rapport can take just a matter of minutes to create. The best way to build trust is to provide valuable and relevant information, quality guidance and advice. Be h...Read post

  • Top 5 Best Practices when posting to eBay classifieds

    With any new product and marketplace there’s a learning curve and we’ve recently gained more knowledge about what it takes to manage the “art” of posting to eBay classifieds. We want to share the Top 5 Best Practices we’ve learned over the last few weeks with you...Read post

  • Video: Selling a Ford F-150 to Jimmy Fallon

    That’s Pete Porzio, talking about hanging out with Tonight Show host Jimmy Fallon. Porzio won the Fingers of a 4×4 Competition that we followed very closely here at DrivingSales News. The question is, how did a highly rated salesmen from Illinois end up kicking it with the highest-rated host in late night comedy?Read post

  • Your Employees Are Speed Dating Your Customers

    Every single one of your customers, in some way, shape or form is speed dating you. You have just a few moments to make a first impression - you'd better make it a good one. Because it's no fun going home alone on a Friday night.Read post

  • Resolution Media Social Ad Study Findings

    The study found that many advertisers utilized Facebook ads primarily to generate awareness as opposed to engagement or direct-response actions. Therefore, in these cases, marketers optimize for reach and frequency as opposed to CTR or CPC.Read post

  • Become a Google Plus Wizard

    Google Plus was launched in 2011 to battle the growing social media trend on the web. Let's be honest though, the battle was primarily with Facebook and a little about Twitter.  Do you have a Google Plus account, but your not really sure if its worth your time? Well, you're in luck, learn how to become a Google Plus Wizard in this fun infographic by Gryffinn. ...Read post

  • Help Your Dealership Bloom with Fuel Efficiency

    For most of the country, the weather is starting to warm up and for consumers, that means more time outside and on the go. It also means more time spent in your vehicle getting to your destination. This presents a perfect opportunity to reach out to customers and offer them ways to save at the pump. Today I’ll share three ways you can help your dealership bloom with fuel efficiency. Offer Fuel Savings Tips There are many things your customers can do to improve their vehicle’s fuel efficiency. For example, advise them of these cost savings tips - it only takes 30 seconds to warm up their vehicle, turn off their engine while waiting in traffic, slow down and keep their speed below 60 mph, reduce the amount of weight in the vehicle, or drive with the windows up. This simple advice will go a long way to help your customers save at the pump. Promote Fuel Savings Service Package If you want to take your campaign one step further, think of some fuel savings services you can package toge...Read post