Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing

Adwords Express Adds Google+ Pages To Landing Page Options

By Brian Pasch on Nov 22, 2011

I logged into Google Adwords Express today, which is Adwords on steroids IMHO, and I noticed that a 3rd option has been added for landing pages: Google+ Pages.

Keep in mind, that for car dealers, the best place still may be the dealership main website, but there are some interesting ideas about how this can be leveraged that I have been thinking about.

In any case, I wanted members of the community to be aware of all the options that Adwords Express can have to leverage and monetize your Google reviews.

Here is the revised advertising setup page:

Adwords Express Google+ Landing Pages

Google Adwords Express Is Powerful


If you have strong reviews on Google Places, you should be using Adwords Express.  If you have any questions about this advertising strategy, ask your questions here.

Happy Thanksgiving everyone.

 

Brian

 

Brian Pasch CEO of PCG

Brian Pasch, CEO

PCG Digital Marketing

Text PCGedu to 75674 get information on our upcoming conferences

Comments

Brian, This presents some interesting possibilities indeed! Plus some of the targeted traffic you could draw would convert higher and be cheaper to get! Very cool and thanks for pointing this out.

Nov 22, 2011

Call me a cynic, buy why do we want to pay to take a customer from a Google SRP to a Google Place page? Isn't that Google's role now, as part of their suite of products? If I'm paying for that click, I want to get them to my website where I control the message.

Nov 23, 2011

I think it is a great idea for the G+ page option. Is there an easier way to drive traffic there? After all, we have spent months or maybe years on our Facebook pages. How easy will it be or has it been to get your G+ pages rolling with consumer traffic?

Nov 28, 2011

Comments 1 - 3 of 0

You must be logged in to comment

Login Create an account

Add your comments:

   

Brian Pasch's Recent Posts

Related Posts

  • The Texting Revolution and its Effects on its Website Chat Frequency

    Millennials are emerging into the car buying market. That fact alone should make it very clear that text messaging is becoming an important component of mobile marketing and the lead process for car dealers, but there's more. Existing car shoppers who weren't texting very much the last time they were in the market are starting to embrace texting more every day. Texting isn't just for young people. Even people in my generation are moving towards texting. I personally text much more often than I talk on the phone. There is a growing percentage of dealers who are taking advantage of the text messaging trends when it comes to working their leads. That percentage is probably higher than normal here on Driving Sales. However, there is still a gap when it comes to using texting for marketing. Between texting rules and software nuances, trying to generate more leads through text messaging can be a challenge. Thankfully, chat is filling much of the gap. Compared to phone calls, emails, and...Read post

  • Automotive Retargeting - Give Shoppers Another Chance

    Shoppers on the internet don't always do exactly what retailers expect them to do.  Complex marketing strategies and specially designed websites are constructed in order to help funnel a customer to a desired result.  Many times, these potential clients abandon the preconceived funnel, sometimes never to be seen or heard from again!  Automotive retargeting attempts to solve this for car dealers by ensuring that these shoppers see their messaging even after they've left their website.   Most internet users have probably noticed that where before there was spam, there are now ads that seem to be a lot more tailored to what they have been browsing and searching for.  This is due to the high level of targeting that is now available for advertisers online.  For dealerships, automotive retargeting takes this one step further by considering someone that's been to their website as a potential shopper for a set number of days after visiting and showing them ads on other websites ev...Read post

  • Robot Bulk Personal Messaging and Social Media Should Never Mix

    Look, I get it. Building a social media program for car dealers that is scalable, effective, and affordable requires choices. In many cases, vendors have to pick two of the three in order to maintain their business. With that said, it still appalls me to see "personal" messages from the dealership being broadcast in bulk. One can make a valid argument that bulk messaging around the release of a new vehicle or an upcoming program is acceptable. There's an OEM strategy that we've been working on that plays with this concept in certain circumstances. However, when a message is supposed to be heartfelt from the dealership, please turn automation off. The two dealerships above were part of a batch of personal messages sent simultaneously to dealers across the country. It's a generic as can be and makes the risky assumption that people will never follow more than one dealership, therefore they'll never know it's an impersonal bulk social media post. That assumption is incorrect and dange...Read post

  • LinkedIn Wants Relevancy: Punishes Abusers

    In yet another move by LinkedIn to create a more engaging user experience, the company has decided to penalize any users of the InMail feature that send mail that is irrelevant to the recipient. As LinkedIn cannot read the messages, it had to formulate a way to determine which messages are more likely irrelevant – namely those which receive no replies. LinkedIn used to offer a “guaranteed reply” for its InMail. If the message recipient failed to reply, your account was credited back. In a complete reversal, LinkedIn has now decided those InMail messages which receive no reply are likely to be irrelevant. InMail credits are now returned when your message IS replied to. They are not returned when your message goes unanswered -- the complete opposite of it’s past policy.   As social media networks have continued to grow and compete for users, LinkedIn has added features that make it, for lack of a better analogy, more Facebook-like. It encourages bloggers to publish within th...Read post

  • Using Emotions To Excite Customers: Honda’s Brilliant Holiday Marketing

    To promote their brand this holiday season, Honda is pulling out all of the stops by incorporating just about every feeling and sentiment it can into a series of commercials featuring toys. Consider their “Happy Honda Days” commercials that published around Thanksgiving. Every one of them featured a toy covering many demographics – including He-Man & Skeletor, Stretch Armstrong, Strawberry Shortcake, G.I. Joe, Jem and even Little People. These commercials were designed to evoke a feeling of excitement and nostalgia that, they hoped, would then be associated with Honda vehicle -- and Honda isn’t afraid to tell consumers that is exactly what they’re up to.   Take a look at this commercial featuring He-Man’s arch enemy, Skeletor, which begins:   “Salutations. It’s me Skeletor. Remember the exultation you felt when you got me for the holidays? Well, feel that again with a new Honda CR-V…”   Or another from the same campaign featuring another popular toy fro...Read post

  • Romancing the Customer: Gaining a Buyer's Trust on the Phone

    The words sleazy and salesman are often used in the same sentence-- unfortunately, for good reason. With commission on the front of their mind, and the customer in the back of it, this creates some not so great situations for car buyers. That first phone conversation with a customer could make or break a sale at your dealership. Think of relationships. You take time and effort to make sure the relationship is developed and romanced (well, most of us) before jumping in and getting married. You wouldn’t ask him or her to marry you after the first date! Think of the car buying process the same way. As the manager, your salesman may take you saying, “Make more appointments” or “Make 50 appointments this week” the wrong way. You need to stress the importance of the appointment, but also help lead your sales team down a real “road” to a sale. Here’s an example of what the average car salesman does on the first call: Caller: I’m interested in finding out more about you...Read post

  • Social Media Tips – Sharing Facebook Posts

    Many of us were taught as children that sharing is one of the best and most adult things a person could do. In the digital world, this goes double – and takes almost zero effort! Our social media tip today has to do with sharing Facebook posts and why it’s important. It’s no secret that Facebook conducted it’s IPO in 2012. What this meant for businesses on their platform was that the fans of their pages would no longer be guaranteed to see their posts. For the widest reach possible, businesses would have to boost their posts and create Facebook ads – Facebook had become a pay-to-play advertising platform. However, since virality is an aspect of Facebook and the popularity of posts affects what is shown, sharing Facebook posts has become a way that fans of a business can help get that business’ message out there. If you are an administrator of a Facebook page, you should notice that beneath your posts but above the Like/Comment/Share links is a count of how many people wer...Read post

  • It is almost 2015! Now What?

    So--it is almost 2015. Another year past and a new future approaching. As I follow the news in the automotive industry, it reminds me much of Y2K. I remember waiting for the clock to turn to 12:00 am on January 1, 2000 and worrying that all of the electricity would go out, that banking as we knew it would end, and it would be slightly reminiscent of one of those dystopian novels where civilization had to re-organize and reinvent itself. Of course, none of that happened in 2000. Y2K did not destroy life as we knew it and my New Year’s party continued on while Dick Clark spoke through our television. In the same fashion, there are major changes on the horizon with how we sell cars, but everything previously known will not disappear. There are some trends that need to be watched, though. It is only the foolish who pretend change is not happening. However, the change does not mean erasing past practices. It just means that you need to meld the two together. The Trends Companies such ...Read post