Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing

Google Places Analytics Data Loss in November

By Brian Pasch on Nov 30, 2011

If you have been wondering why your Google Places analytics data has been light in November, it looks like there is a systemwide data evaporation across the Google network from November 20th thru November 27th.

I also have found this problem being discussed online on this Google support thread.  

This BUG impacts the month of November analysis so don't panic.  It looks like it has been fixed and data is being collected and reported.

This was actually discovered because we got a call from Alex Jefferson from Proctor Honda and it forced us to dive into the situation.  

Thank you Alex for alerting this problem and now we can advise the automotive community.

As much as I try to keep up with things pertaining to Google, any time someone sees something odd, please send me a note to:  brian@pcgdigitalmarketing.com . 

It's great when we all work together to solve what seems to be the greatest puzzle of all time:  Google.

 


Google Places In Your Digital Strategy


Google Places is a very important aspect of your Page One Defense (POD Score) as well as your online reputation marketing.  If you have not invested in merchandizing and optimizing your Google Places page, this is a wake-up call to get that done.

At the 2012 Digital Marketing Strategies Conference there will be specific workshops that cover Google Places optimization, Google Adwords Express, and In-Store Reputation Management processes which are connected with Google Places.  Don't miss the opportunity to stand out from local dealers during the Zero Moment of Truth.

Brian 

Brian Pasch CEO of PCG

Brian Pasch, CEO
PCG Digital Marketing
Text PCGedu to 75674 get information on our upcoming conferences

Comments

Mine is showing normal so maybe mine was fixed before I even noticed.

Nov 30, 2011

I have 2 Google Places pages and they both show the same data missing that Brian presents in the charts. Interesting though that in Google Analytics, the clicks and traffic from Google Places is reporting properly for that time period.

Nov 30, 2011

Comments 1 - 2 of 0

You must be logged in to comment

Login Create an account

Add your comments:

   

Brian Pasch's Recent Posts

Related Posts

  • Dealership Site Speed

    While most dealerships have a website, and some are mobile-enabled, many have not been optimized to provide the fastest delivery of content.  Whether it's a slow loading picture or a bad piece of flash animation, site speed is still an issue for a lot of automotive dealer websites. Even a small delay in site speed with regards to load times will dramatically decrease customer satisfaction, page views and conversions.  Most people expect a site to load in just a couple of seconds, and many will abandon a site if it takes too long to load.  Businesses like Amazon and Walmart have taken steps to remedy slow site speed and have noticed lifts in conversions. Some quick ways to improve site speed include reducing the number of elements on a page, using CSS instead of images when possible, combining several stylesheets into a single file, and reducing the amount of scripts running.  Similarly, cleaning up extra spaces, line breaks and indentation in the code can shave some load time.  ...Read post

  • All in One Base Essentials Pack Plus, Business Edition, Gold.

    Software developer Steve Jives takes you on a tour of his new software that does everything. Introducing: Multi-Office All in One Base Essentials Pack Plus, Business Edition, Gold. See why no business would want this system in this funny look at the B2B software world from Capterra. Read post

  • Honor Loyal Customers to Keep Them Coming Back

    Whether you believe it or not, your customers are your dealership’s most valuable asset. Especially the loyal ones who continue to come back regularly for service work and purchase multiple vehicles from your dealership. If you’re under the belief that all customers should be treated equally, then this post may not be for you. In fact, we believe your most loyal customers deserve extra savings and attention to ensure they continue to come back to your dealership for future vehicle needs. Here are three easy to implement ideas to honor your customers. Offer a First Class Experience If you identify loyal customers who are scheduled to visit your Service Department, think about rolling out the red carpet. Start by having one of your Service Advisors greet them with a small gift upon arrival. Then, have refreshments and free goodies ready to satisfy them as they wait for their vehicle’s service work to be performed. Maybe even offer free shuttle services, free car wash and vacuum, o...Read post

  • Pinterest - It’s Not Just for Women

    If you asked a room full of women how many of them were on Pinterest, it wouldn’t be surprising to have most of them raise their hand.  They love the recipes, crafts and clothing ideas.  But there’s so much more to it.  What is Pinterest?  Think of it as an online cork board, where you have pinned photos of your favorite things.  When you are online doing research and you find something you like, you can pin it to a board and keep track of it.  A board is a way of organizing the things you’ve collected, something like placing it in a file cabinet.  And now all those favorite things are online, in one place.  How’s that for organization! Let’s say you’re planning a wedding.  You can create a “My Fabulous Day” board on Pinterest and pin your ideas that you find online.  You can also find inspiration from others on Pinterest and pin those ideas on your own boards as well.  Everything is organized and ready for planning. Pinterest launched in 2010 and has over...Read post

  • Dealer Currency Helps Grow Gross Revenue on Every Sale While Retaining Customers

    I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead issuing a form of “dealer dollars,” redeemable anywhere in the dealership for the future purchase of parts, service, accessories, or towards a future vehicle purchase.  This creates a true “win-win.” It satisfies the customer -- as they feel they have received the value of the discount. And the dealer -- because it ties the customer to the dealership for future purchases, without having to give away any profit up front in the deal.   For example, instead of discounting a vehicle sale as follows: Selling Price $20,000 $40,000 $60,000 Purchase Discount $750 $1,500 $3,000 Adjusted Selling Price $19,250 ...Read post

  • DMEautomotive’s Driver Connect Selected As Finalist In 2015 American Business Awards(SM)

    Auto dealer-branded, consumer-facing mobile app is recognized for its exceptional value in the business-to-business product category: Driver Connect is increasing appointments, visit frequency and incremental revenue for auto dealership service departments   Jacksonville, FL – May 19, 2015 – DMEautomotive’s groundbreaking mobile app for auto dealerships, Driver Connect, was named a Finalist today in the Business-to-Business Products category in The 2015 American Business Awards, and will ultimately be a Gold, Silver, or Bronze Stevie® Award winner in the program.   The American Business Awards are considered the nation’s preeminent business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.    Launched in 2012, and designed with the customer to dealer relationship in mind, the award-winning Driver Connect mobile app provides auto dealers with a powerful mobil...Read post

  • Six Ways for Internet Managers to Look Beyond Leads

    Website leads have been a part of selling cars since dealerships went digital. They are a tradition, easy to quantify, and demonstrative of a website’s effectiveness. They are also emotionally resonant: Leads are comforting because we can point to them as an impact that we are making. As fond of tradition as we are, times are most certainly changing. The demographics of our customers are shifting, and shopping for cars on mobile devices is quickly becoming the norm, not the exception. With these digital trends generated by a new breed of shopper, we, as digital marketers, are in a position to begin looking beyond leads to better assess a wider perspective on digital engagement and its effects on the car-buying process. But what does this look like?Read post

  • Unraveling the Rapidly Changing World of Digital Marketing

    Today, the most progressive dealers are leveraging interactive marketing technologies to identify and engage automotive shoppers throughout the path to a purchase. Identifying the best and most efficient way to get those buyers to walk through the front doors of a dealership has become more and more difficult.Read post