Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing

Google Places Adds "Best Ever" Voting Feature

By Brian Pasch on Dec 3, 2011

With all the discussion about Google Places lately it is clear that it is an important source for connecting with consumers in the Zero Moment of Truth.  

I got a call yesterday from Joe Webb asking about a review feature in Google Places that most people do not know about.  

It is the "Best Ever" rating for a business.  

Would you like to have people in your community vote your dealership as "Best Ever"?  I hope so.

Best Ever Ratings In Google


To see the Best Ever rating button, you have to go to Google HotPot.  The link is:  www.google.com/hotpot

HotPot is the WEB based tool to track and manage your reviews and favorite on Google Places.

This is my HotPot summary page, which shows that I rated 37 businesses and wrote 33 reviews on my Google Account. 

Placing The Best Ever Review


In order to vote a business as "Best Ever" you first need to find their Google Places tile, as shown above.  You can search for your business name and the tile will appear.  

Tip: You can also bookmark this page on your iPad to encourage your customers to vote as well.

Google account holders have 10 precious votes to place.  When you hover over the "Blue Ribbon" button, Google will show you how many votes you have left.

In the example on the right, I have 9 votes left and if I clicked on the Blue Ribbon button for Norman Chrysler Jeep Dodge, I would have 8 votes left.

 

What Do These Special Votes Do?


These "Best Ever" votes show up on the Google Places page and they may enhance search results in the future as Google focuses on optimized local search.

If you have an in-store reputation management process in place, this step can be added for passionate customers that have a Google account. 

Here is an example for Undici Restaurant which shows  how these special reviews show up on the Google Places page.  

If you hover over the ribbon, it tells the consumer what it represents.  

It will be interesting to see how this evolves as Google cleans up Google Places technology and move stronger into the review business.

Whether you use this special button or not, your dealership needs to get reviews on Google Places, and this is just icing on the cake.

Brian

Brian Pasch CEO of PCG

 

Brian Pasch, CEO
PCG Digital Marketing
Text PCGedu to 75674 get information on our upcoming conferences

You must be logged in to comment

Login Create an account

Add your comments:

   

Brian Pasch's Recent Posts

Related Posts

  • Understanding Customers

    Many businesses are great at making and/or selling products and services.  Most can succeed at getting their message in front of their target market and getting some clientele.  However, a critical point that is tough to perfect is retaining those customers - especially in today's business climate where much of the reputation and engagement is carried out online.  The key to making a lasting enough impression for return business is understanding customers. Rather than treating customers as simply a source of revenue, today's successful businesses give customers a more rounded-out experience.  The first step generally involves getting shoppers to listen to the sales message.  If a business is good at understanding customers, it should be able to devise a few messages based on the different types of buyers it has and get those messages specifically in front of those that are best to respond. Step two in the process that leads to retention is emotionally connecting with shoppers. Read post

  • "That Guy" is Alive and Well!

    The good news: The stereotypical car salesman (slicked back hair, in-your-face attitude, pinky rings, gold chains, smooth-talking…you know the guy) has been mostly eradicated from the industry. “That guy” is mostly used these days for parody advertisements, memes and SNL skits. Why isn’t he effective anymore? Because consumers say he isn’t. Our methods and processes are driven by how our consumers want to shop and purchase. They have to be!Read post

  • Is The Way to Loyalty Through Your Customer’s Stomach?

    Companies increasingly invent new and creative ways to earn loyalty from their customers. Every year we hear of companies pulling off interesting and creative ways to gain exposure and foster loyalty through acts of kindness, goodwill or just being fun. For the fourth consecutive year, Uber became the ice cream man. It seems that every year for the past four years, Uber holds what it calls an “ice cream social.” On this day, the Uber app opens up a new feature - rather than simply being able to choose which type of Uber you want, on that day you can order up some ice cream. For $25, Uber will send one of its drivers to your house, workplace or wherever you wish and hand deliver five ice cream treats in a goodie bag all from an “Uber Ice Cream” branded vehicle. Needless to say, people went crazy over this on social media. Just search the hashtag #UberIceCream on Twitter and you’ll see what I mean. This annual event has been an excellent way for Uber to engage its customers i...Read post

  • Mobile Marketing Mysteries Solved

    Defining and Attracting Your Mobile Consumer More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero in on how technology and convenience are changing the way consumers are shopping.  Businesses across the globe know that adapting and changing along with consumers is key when it comes to being successful, and everyone knows that today’s market is fast-moving and continually changing.  In order to compete and grab the attention of potential customers, you’ll need to reach them where they are shopping and researching—and the statistics tell us shoppers are increasingly using their mobile devices to help them with both purchases and pre-purchase research. Why Go Mobile? Before we get into the details of how to define your mobile audience, let’s take a quick look at the reasons mobile marketing makes sense for a busy deale...Read post

  • 5 Ways Car Dealers Can Stand Out on Facebook

    One of the most difficult things businesses seem to struggle with in the their online marketing efforts is social media. While it's not new by the web's standards, businesses have only just begun to tap into its true potential over the last couple of years. In the automotive industry, car dealers who previously questioned the value of automotive social media marketing are beginning to understand its value. With Facebook becoming a great advertising platform, on top of a platform to connect with customers and brand your business, car dealers have an opportunity to  sell more cars for a fraction of what it would normally cost. Let's take a look at ways dealerships can stand out on Facebook.   Stop Self-Promoting and Give the People What They Want When thinking about content for your dealership's Facebook page, stop thinking about self-promotion. It may sound like the exact opposite of what you think a Facebook page is for, but you need to think about how people (including yours...Read post

  • Keep Your Summer Momentum Going by Energizing Your Conquest Strategy

    Every year, dealers across the country try to keep pace with the current marketing trends for the fear of falling behind and losing out to the competition. Not only do you need an excellent retention marketing strategy to ensure customers come back to you, but your dealership also has to find a way to attract potential buyers. Not to mention there are thousands of to-do items that you have to check off every day to keep your store running properly. With so much going on, how do you find time to put together a conquest strategy that works without breaking the bank? Today you’ll learn how to keep your summer momentum going by energizing your conquest strategy. Start with Data Every good marketing strategy starts with data. Often times for conquest programs, this data comes in the form of a purchased list simply because it is not readily available at our fingertips. When venturing out to acquire a purchased list, be sure the consumers have opted-in to receive information about vehicles...Read post

  • Transforming Angry Customers into Satisfied Ones

    An interesting study has been going on for the last 6 month over at Twitter. As it was increasingly seeing users use the platform for brand interactions, the company decided to see just how much of an impact those interactions had. Users were identified that had at some point interacted with a brand’s Twitter account for customer service and 14,000 were surveyed. The results were actually quite amazing.   According to Twitter, when brands interacted with users in a personalized manner, 20 percent of those users were more likely to reach a resolution, while 25 percent were more likely to be satisfied.   And, when customers received friendly customer service interactions with brands, 76 percent of those customers said that they were likely to recommend the brand. Whereas, if the service was unfriendly, 82 percent surveyed stated that they were unlikely to recommend the brand.   That’s huge. And don’t think it doesn’t apply to the automotive industry. In fact, according...Read post

  • Stages of Brand Loyalty

    Many businesses wonder where they are at in the grand scheme of things.  While success is definitely a relative term, for marketers the gold occurs when shoppers begin to develop brand loyalty.  There are three typical stages a business will go through before achieving brand loyalty at large. The first stage a business would want to achieve is awareness.  At it's most basic, this means that people are aware that the business exists.  Many never even reach this stage!  Marketing and a logo can go a long way towards establishing the existence of a business, but the path to brand loyalty doesn't truly begin until the enterprise becomes known for something. Once this occurs, the next stage should hopefully follow. When shoppers begin to develop affinity for a company, brand loyalty is on its way to being established.  In order to achieve this, a business needs to get the customer to care about it and feel that it represents them in some way.  Smart product placement and marketing,...Read post