Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing

Google Places Adds "Best Ever" Voting Feature

By Brian Pasch on Dec 3, 2011

With all the discussion about Google Places lately it is clear that it is an important source for connecting with consumers in the Zero Moment of Truth.  

I got a call yesterday from Joe Webb asking about a review feature in Google Places that most people do not know about.  

It is the "Best Ever" rating for a business.  

Would you like to have people in your community vote your dealership as "Best Ever"?  I hope so.

Best Ever Ratings In Google


To see the Best Ever rating button, you have to go to Google HotPot.  The link is:  www.google.com/hotpot

HotPot is the WEB based tool to track and manage your reviews and favorite on Google Places.

This is my HotPot summary page, which shows that I rated 37 businesses and wrote 33 reviews on my Google Account. 

Placing The Best Ever Review


In order to vote a business as "Best Ever" you first need to find their Google Places tile, as shown above.  You can search for your business name and the tile will appear.  

Tip: You can also bookmark this page on your iPad to encourage your customers to vote as well.

Google account holders have 10 precious votes to place.  When you hover over the "Blue Ribbon" button, Google will show you how many votes you have left.

In the example on the right, I have 9 votes left and if I clicked on the Blue Ribbon button for Norman Chrysler Jeep Dodge, I would have 8 votes left.

 

What Do These Special Votes Do?


These "Best Ever" votes show up on the Google Places page and they may enhance search results in the future as Google focuses on optimized local search.

If you have an in-store reputation management process in place, this step can be added for passionate customers that have a Google account. 

Here is an example for Undici Restaurant which shows  how these special reviews show up on the Google Places page.  

If you hover over the ribbon, it tells the consumer what it represents.  

It will be interesting to see how this evolves as Google cleans up Google Places technology and move stronger into the review business.

Whether you use this special button or not, your dealership needs to get reviews on Google Places, and this is just icing on the cake.

Brian

Brian Pasch CEO of PCG

 

Brian Pasch, CEO
PCG Digital Marketing
Text PCGedu to 75674 get information on our upcoming conferences

You must be logged in to comment

Login Create an account

Add your comments:

   

Brian Pasch's Recent Posts

Related Posts

  • LotLinx...Does It Measure Up To The Hype

    LotLinx has exploded in 2014 right when the progressive dealers started to migrate away from form submissions to VDP's to establish ROI. LotLinx deeplinks your new and used inventory to 3rd party partners and routes the VDP click thru to your VDP thus bypassing 3rd party VDP's and form submissions. Uncovered are concerns about Lotlinx reporting issues and inconsistent daily referral resulting in a unusual spike monthly. Can LotLinx resolve this and turn this good tool into a great tool as toutedRead post

  • 4 Tip and Tricks to Drive Engagement On Your Dealership Website

    We recently completed a usability study with REAL in-market car shoppers to determine how they engage with inventory on dealer websites while researching their next purchase. Participants in the study were recruited from the local Seattle area and consisted of people currently in-market for a new vehicle. The goal was simple— to find out directly from the mouths and mouses of real shoppers what makes car shoppers click when browsing your vehicle details pages (VDPs) and vehicle search results pages (VSRs).Read post

    By Cobalt on November 25, 2014

  • How To Maximize Your Dealership Black Friday Sales

    It's the holiday season, that means one thing, you only have a few weeks left to hit your year end sales quotas. While this turns into a very stressful time for many dealerships, it doesn't have to be this way; so put away your Grinch costume and use that shiny little device (smartphones) all you customers have to turn your inventory into perfectly wrapped presents that constantly keep driving off your lot. Everyone's Online According to PunchTab 90% of consumers plan to shop online this holiday season,and with consumers spending more than 15 hours per week researching on their smartphones capturing capturing your customers pre-purchase is essential to ultimately gaining their business.   You want to capture all these customers as they look for vehicles don't you?   Step 1: Simplify Their Search Shoppers make store visits after searching, and if they find all the information they are looking for they are 75% more likely to visit the store.   Take control of how your custom...Read post

  • Content Marketing Strategy: How to Create a Winning Company Blog

    Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.   There are many types of content marketing. Technically speaking, everything your business creates and publishes is content marketing. This can include such items as marketing pieces, videos, blog articles, articles published in trade magazines, social media posts -- you name it. If your audience sees it, chances are that it’s content marketing.   While most businesses understand the importance of content marketing, many get stuck when trying to make it an ongoing reality. Think of it as an extreme case of writer’s block. Someone is tasked to create this “content” but they don’t know what to create on a regular and ongoing basis. Some companies create comprehensive content ma...Read post

  • New Google transparency requirements hold 3rd party partners more accountable for AdWords Mgmt fees

    Google is introducing two new requirements aimed at increasing transparency and accountability of third-party partners. Starting in November, agencies and other third-party firms and individuals that manage Google advertising for customers will need to conform to new third-party policies. The current policy mandates that third-parties disclose Ad Words media costs, clicks, and impressions at the account level. Now all management fees must be disclosed on invoices and be itemized to show the net cost of the Google portion separate from any management fees or mark-up. The days of ‘black box’ digital advertising packages appears to be coming to a close. Black box refers the idea that you pay your digital vendor or agency a monthly amount to provide a host of online services and they ‘optimize’ it among various digital elements such as paid search through Google and Bing, retargeting ads, banner ads, in banner video, search retargeting, or any of a host of other types of digital advertising. While there are positive points to this approach, it has also presented an opportunity for vendors to provide less than full disclosure regarding the ‘third-party’ fees they are actually charging to manage these services.Read post

  • "Selling" at the Zero-Moment-of-Truth

    As an industry, we often activate a vast array of tools...shiny widgets....and systems in which to be effective to the modern consumer….. HOWEVER....do our systems: Target - Communicate – Integrate together; As-One; in order to ensure Buyers are delivered at the ‘Zero Moment’ through a direct-path to OUR specific Stores? Websites? Telephones? As Dealers = "WE reserve the right, to Market OUR Brands, OUR Stores, OUR Inventory - with a single and direct connection to OUR stores, everytime!" Automotive News | Dealers > Best Practices ( Nov. 24, 2014 ) Cardinale Group makeover flexes digital Muscle http://www.autonews.com/article/20141124/RETAIL07/311249996/cardinale-group-makeover-flexes-digital-muscle   ...Read post

  • Does your dealership catch customers at zero moment of truth?

    As Digital Dealers we should all be familiar with the Google’s study that shows the behavior of a current ZMOT Auto buyer: – The majority of shoppers for automobiles are quite thoughtful – starting the process about 2-3 months before. Still, 14% of shoppers actually report spending less than a week on the decision making process. – Auto shoppers use on average 18.2 different sources of information – from TV, news articles, online, family, etc. to finally form their decision. – 97% of auto shoppers will be influenced by ZMOT-style advertising. Marketers should be thinking about how to use ZMOT to drive shoppers right into the dealership. – 71% of auto buyers used a search engine to help find a dealership At ZMOT we have proven that a dealership group that embraces digital marketing focused on targeting zero moment of truth buyers with systems that Target - Communicate – Integrate together as one in order to ensure Buyers are delivered at the "Zero Moment" throu...Read post

  • The Thrill of the Hunt

    That time of year is rapidly approaching -- Black Friday. Black Friday is typically the beginning of the Christmas shopping season and an indicator of how well retailers will fare throughout the holidays. In fact, many retailers report that the majority of their holiday season sales happen on this single day. Consumers go wild with excitement, and some even choose to participate by camping out for up to three weeks in advance, just to secure some super deal. It is not unusual for some people to get up at 2am to get in line at their favorite retailer. Other shoppers simply plant themselves in front of their computers in order to take advantage of retailers’ online sales. The facts are that very few of the items on sale warrant standing in massive lines for hours at a time. The fantastic deals are sometimes taken by the first few people in line.  This leaves the remainder of the people to scramble for items that are priced lower but are not necessarily worth the effort they spent to...Read post