Community

Share your automotive expertise

2 Write a Blog Post

Filed in: General Mgt

The Most Overlooked Investment For Your Success

By Brian Pasch on Dec 28, 2011


With just a few days before 2012 arrives and I celebrate my 50th birthday in January, I wanted to know if you have made any special New Years Resolutions?

Personally, I don't wait till New Years to make changes or new commitments in my life but traditionally this time of year we talk about change.  

So what do you want to change?

Making a Shift in 2012

 

I love to write and most of my writings are about marketing, advertising, and strategy for the car business but today I wanted to shift to something more important.  Your health and success in 2012.

Two years ago this week I made a commitment to change my lifestyle so I am talking from experience.    After two years of success it is time to lead others to a better life in the years ahead.

Two years ago I was sitting in fromt of a computer for 12-15 hours a day building my business and ignoring my health.  I belived that I did not have time to exercise or eat better.  I was convinced that diving into my career was the best thing I could do with my time.

In the afternoon my energy levels crashed and I often felt the need to take a nap during the day. I was also gaining a few pounds each year and in 2009 reached 211 pounds.  I looked in the mirror in December 2009 and I finally was disgusted with how I looked.   I didn't know then how important that day really was for my personal life or my business.

30 pounds lighter and with renewable energy, I thought it was time to challenge my friends in the industry to rethink how they are taking care of their bodies.

Investing The First Hour Of The Day

 

I was blessed to find a trainer and personal coach that changed my life.  Rick Ivone helped me to achieve so much in the last 2 years that I will be forever grateful.  He unlocked my potential that I had bured with the activity of my work.

The end result of this change was not less time for work but actually more!  I had more energy, focus, and a new vision for my business.  

If I had not change my life I would NOT have been able to keep the pace of my growing business.  If you have been following my travels, you can understand what I mean.

I would have been a diabetic if I had not changed by lifestyle. Anyone who has diabetes knows how that disease changes your life!

Do you have dreams, goals, and desires that may or may not be realized yet?  If you are truly looking to acheive greatest in your life, you have to invest in yourself first.  That's before your wife, family, kids, or your boss. 

I take the first hour of most days for myself in the gym, running, or just walking.  It has been the best investment I have made in my first 50 years of living.  This investment has enabled me to serve my family, friends, and co-workers with more passion, energy, and creativity.

Do You Feel Like Crap?

I can't tell you how many people I meet as I travel that are lethargic, overweight, exhausted, and some even admit to feeling like shit on a regular basis.  

Many of these friends are just not taking care of their bodies yet they wonder why they can't "keep up" with life.  They wonder why they have moved to the "next level" of success.  

Do you realize that with exercise and the proper fuel (food), we can think clearer, radiate more positive energy, and engage life with power.  Limping through each day is not the trademark of a winner.

Are you just getting through the day?

Tired of feeling tired?  Unhappy with your current energy levels?  Need to get started on that "big" idea?  How about investing in a personal makeover in 2012.  Are you ready?

Getting Started?

 

Start by making a commitment to read a book a month in 2012.  That will start to shift your mental state.  If you email me I will send you a list of some great books that have helped to change my life.

One powerful inspirational book is Grant Cardone's "The 10X Rule".  If you are a manager of teams of people, I would recommend "Multipliers: How The Best Leaders Make Everyone Smarter". If you want to learn how to better serve your family, friends, and business associates I recommend "The Go-Giver". 

Readers can suggest a few titles as well in the comments area below.

Then make a commitment to move your body each day.  Invest the first hour of each day for yourself.  In the automotive industry we tend to have jobs that place us behind a desk or standing in a limited area with little movement.  That will never change so you have to change by getting your investment completed BEFORE you get in the office.  Once you get sucked into the demands of the day, it is very HARD to leave on a set schedule each day.

Getting The Right Motivation

If you are attending the 2012 Digital Marketing Strategies Conference you will also have the opportunity to get some fitness advice from two people that I admire.  

Todd Durkin, who trains top athletes, like NFL star Drew Breeze, will be speaking to the conference on February 1st and also conducting a morning training program on February 2nd.  Todd lives by three words: Passion, Purpose, & Impact.

My trainer and coach Rick Ivone will also be in attendance to run a fitness program each morning.    Both of these men will be there to help attendees with a new focus for their physical and mental health for 2012.

Is investing in your mental and physical health in 2012 that important?  After two years of change I would have to firmly say YES.  

Ask anyone who has lost their health or their ability to have a clear mind if they regret not taking care of themselves.  Don't live a life of regrets.  Make the change now.

And if you already invest in your health, bravo!  Share you turn around story or how your investment has paid you back over time.  

Brian 

Brian Pasch CEO of PCG

 

Brian Pasch, CEO

PCG Digital Marketing
Text PCGedu to 75674 get information on our upcoming conferences

Comments

The best investment one can make is in himself, for only then is the ROI entirely under his own control.

Dec 28, 2011

Absolutely! I wish more doctors would prescribe healthy food and exercise before they prescribe pills. I'm a believer in the whole "primal/paleo" way of life and the more I learn, the more I realize that processed food and sugar are literally killing us. It's not always easy and I've had my share of setbacks but even taking baby steps is better than taking no steps at all.

Dec 29, 2011

Comments 1 - 2 of 0

You must be logged in to comment

Login Create an account

Add your comments:

   

Brian Pasch's Recent Posts

Related Posts

  • Customer Experience Study Identifies Expectation Gap Between Dealers and Consumers

    We at DrivingSales recently concluded a very thorough customer experience research study revealing clear indicators that trust and transparency are paramount for sales growth and future success in automotive retail. Read post

  • CallSource Manages Nearly One Million Calls a Month for OEMs/Dealer Groups, a 100% Increase Year Over Year; Automotive Veteran Bill Bieser Joins as VP Strategic Accounts

    Bieser brings 25+ years of automotive sales experience to the company that invented call tracking; CallSource has tracked over one billion calls since inception   Westlake Village, Calif. – March 31, 2015 - CallSource, the U.S. leader in call management, tracking, and training, today announced its call management volume for its OEM and enterprise group customers has doubled to nearly one million calls per month year over year. This significant growth parallels the increase auto dealers are seeing in incoming phone leads from consumers who are ready to purchase a vehicle. The company also announced that Bill Bieser, an automotive retailing veteran, has joined the team as Vice President Strategic Accounts. Bieser is charged with managing and accelerating the continued growth within these market segments. CallSource invented call tracking and has tracked more than one billion calls to date. Today, with state-of-the-art call management innovations, the company qualifies incoming lea...Read post

  • Will Boomers and Millennials Ever Understand Each Other?

    Millennials are often misunderstood by Baby Boomers creating difficult situations when hiring and retaining the 25 to 34-year-old age groups. Why is this? Will Baby Boomers and Millennials ever understand each other or will cohesion and understanding help your business? Find out in this passionate post by Grant Gooley.Read post

  • Creating an Excellent (CX) in your Store

    A recent quarterly digital intelligence briefing from Adobe and Econsultancy titled Digital Trends 2015 outlining the most exciting opportunities for your organization, ranked Customer Experience as number one for the second straight year. The study was conducted on more than 6,000 marketing, digital and ecommerce professionals around the world ranking things like content marketing, mobile, social, big data, personalisation, location based services  and more. Customer Experience or (CX) as a theme has increased the gap from 2014 between things like mobile and social. Last year 20% ranked (CX) as the most exciting opportunity and the number has increased in 2015 to 22%. It is clear that in the coming year we will see a ton of activity in this area, so how can your dealership ensure an excellent (CX)? Customer Experience is defined as is the sum of all experiences at various touch points a customer has with a supplier of goods and/or services, over the duration of their relatio...Read post

  • The Fruit Fly

      Fruit flies are pests that are found in homes, restaurants and grocery stores - anywhere there is fresh produce present. They are attracted to rotting or fermenting fruit on which to feed and lay their eggs, and they are relentless and near impossible to get rid of once they have found a home.   Fruit Flies Everywhere! Several years ago, I noticed that I was increasingly trying to shoo these pests away from my face at meals, or just walking through my kitchen every day.  The fruit fly situation became unbearable.  I made several trips to the store to purchase flying insect killer. I purchased several brands, and they all seemed to take care of the problem at varying degrees. I would then spend the next few minutes cleaning up the mess of dead fruit flies and foul smelling insect killer. Well, this went on for days. Every day, I would arrive home, spray with vigorous purpose and clean the mess - only to have to do it again, day in and day out. After a week or so, I realized...Read post

  • Hiring the right people is easier then you think.

    Your best prospects for future success will be those who closely match the best of what you already have. Gain an understanding of what keeps these people motivated and performing at peak ability. These are the traits you will need to advertise and hire for.Read post

  • Retention, Loyalty or Acquisition Marketing?

    We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct meanings and should be used to satisfy different goals and objectives. While they are often not distinguished differently within most dealerships, they truly have different meanings, and will generate different results.   According to the experts at the Cambridge Dictionary, the definition of customer loyalty is as follows:   “The fact of a customer buying products or services from the same company over a long period of time.”   According to Wikipedia, customer retention is defined as follows:   “Customer retention is the activity that a selling organization undertakes in order to reduce customer defections.”   And acquisition marketing is defined as th...Read post

  • Wayne Reaves Adds CarStory Market Reports to its Nearly 2000 Dealer Websites

                    The partnership marks the second customer-wide rollout of the reports by a dealer website provider and grows the CarStory dealer network to more than 3,000 dealerships nationwide.   Austin, Texas – March 23, 2015 – CarStory, the industry’s largest provider of crowdsourced data and analytics on used vehicle pricing and preferences, today announced that Wayne Reaves, a leading provider of independent dealership websites, has integrated CarStory Market Reports into its customizable website platform.  A free merchandising tool and lead source, CarStory Market Reports are available directly on all Wayne Reaves dealership websites.   The partnership is the second in a series of alliances with website providers that make CarStory Market Reports easily available to dealers at no extra cost. CarStory’s dealer network now numbers over 3,000 dealerships nationwide.     “Keeping consumers engaged once they land on a dealer website is key to conve...Read post