Community

Share your automotive expertise

2 Write a Blog Post

Filed in: General Mgt

The Most Overlooked Investment For Your Success

By Brian Pasch on Dec 28, 2011


With just a few days before 2012 arrives and I celebrate my 50th birthday in January, I wanted to know if you have made any special New Years Resolutions?

Personally, I don't wait till New Years to make changes or new commitments in my life but traditionally this time of year we talk about change.  

So what do you want to change?

Making a Shift in 2012

 

I love to write and most of my writings are about marketing, advertising, and strategy for the car business but today I wanted to shift to something more important.  Your health and success in 2012.

Two years ago this week I made a commitment to change my lifestyle so I am talking from experience.    After two years of success it is time to lead others to a better life in the years ahead.

Two years ago I was sitting in fromt of a computer for 12-15 hours a day building my business and ignoring my health.  I belived that I did not have time to exercise or eat better.  I was convinced that diving into my career was the best thing I could do with my time.

In the afternoon my energy levels crashed and I often felt the need to take a nap during the day. I was also gaining a few pounds each year and in 2009 reached 211 pounds.  I looked in the mirror in December 2009 and I finally was disgusted with how I looked.   I didn't know then how important that day really was for my personal life or my business.

30 pounds lighter and with renewable energy, I thought it was time to challenge my friends in the industry to rethink how they are taking care of their bodies.

Investing The First Hour Of The Day

 

I was blessed to find a trainer and personal coach that changed my life.  Rick Ivone helped me to achieve so much in the last 2 years that I will be forever grateful.  He unlocked my potential that I had bured with the activity of my work.

The end result of this change was not less time for work but actually more!  I had more energy, focus, and a new vision for my business.  

If I had not change my life I would NOT have been able to keep the pace of my growing business.  If you have been following my travels, you can understand what I mean.

I would have been a diabetic if I had not changed by lifestyle. Anyone who has diabetes knows how that disease changes your life!

Do you have dreams, goals, and desires that may or may not be realized yet?  If you are truly looking to acheive greatest in your life, you have to invest in yourself first.  That's before your wife, family, kids, or your boss. 

I take the first hour of most days for myself in the gym, running, or just walking.  It has been the best investment I have made in my first 50 years of living.  This investment has enabled me to serve my family, friends, and co-workers with more passion, energy, and creativity.

Do You Feel Like Crap?

I can't tell you how many people I meet as I travel that are lethargic, overweight, exhausted, and some even admit to feeling like shit on a regular basis.  

Many of these friends are just not taking care of their bodies yet they wonder why they can't "keep up" with life.  They wonder why they have moved to the "next level" of success.  

Do you realize that with exercise and the proper fuel (food), we can think clearer, radiate more positive energy, and engage life with power.  Limping through each day is not the trademark of a winner.

Are you just getting through the day?

Tired of feeling tired?  Unhappy with your current energy levels?  Need to get started on that "big" idea?  How about investing in a personal makeover in 2012.  Are you ready?

Getting Started?

 

Start by making a commitment to read a book a month in 2012.  That will start to shift your mental state.  If you email me I will send you a list of some great books that have helped to change my life.

One powerful inspirational book is Grant Cardone's "The 10X Rule".  If you are a manager of teams of people, I would recommend "Multipliers: How The Best Leaders Make Everyone Smarter". If you want to learn how to better serve your family, friends, and business associates I recommend "The Go-Giver". 

Readers can suggest a few titles as well in the comments area below.

Then make a commitment to move your body each day.  Invest the first hour of each day for yourself.  In the automotive industry we tend to have jobs that place us behind a desk or standing in a limited area with little movement.  That will never change so you have to change by getting your investment completed BEFORE you get in the office.  Once you get sucked into the demands of the day, it is very HARD to leave on a set schedule each day.

Getting The Right Motivation

If you are attending the 2012 Digital Marketing Strategies Conference you will also have the opportunity to get some fitness advice from two people that I admire.  

Todd Durkin, who trains top athletes, like NFL star Drew Breeze, will be speaking to the conference on February 1st and also conducting a morning training program on February 2nd.  Todd lives by three words: Passion, Purpose, & Impact.

My trainer and coach Rick Ivone will also be in attendance to run a fitness program each morning.    Both of these men will be there to help attendees with a new focus for their physical and mental health for 2012.

Is investing in your mental and physical health in 2012 that important?  After two years of change I would have to firmly say YES.  

Ask anyone who has lost their health or their ability to have a clear mind if they regret not taking care of themselves.  Don't live a life of regrets.  Make the change now.

And if you already invest in your health, bravo!  Share you turn around story or how your investment has paid you back over time.  

Brian 

Brian Pasch CEO of PCG

 

Brian Pasch, CEO

PCG Digital Marketing
Text PCGedu to 75674 get information on our upcoming conferences

Comments

The best investment one can make is in himself, for only then is the ROI entirely under his own control.

Dec 28, 2011

Absolutely! I wish more doctors would prescribe healthy food and exercise before they prescribe pills. I'm a believer in the whole "primal/paleo" way of life and the more I learn, the more I realize that processed food and sugar are literally killing us. It's not always easy and I've had my share of setbacks but even taking baby steps is better than taking no steps at all.

Dec 29, 2011

Comments 1 - 2 of 0

You must be logged in to comment

Login Create an account

Add your comments:

   

Brian Pasch's Recent Posts

Related Posts

  • How important is a title?

    My dealership firmly believes in a culture of *teamwork* - and by not having a title - I can be the utility player on the team.Read post

  • How Simply Getting the Job Done Can Be a Bad Thing

    Working at a car dealership often takes its toll on employees. The demands of a fifty, sixty or seventy hour work week often leaves the employee exhausted, mentally and physically. Generally, these employees are not clock-watchers, they are your commissioned sales people, your technicians, your management staff and they are the bread and butter for your dealership.  Are these long work hours the expectation that has been set by the organization, or it is part of the genetic makeup of these employees? Is their heart into it? Or are they only a cog that helps turn the wheel? Also imagine the full-time, forty-hour per week receptionist, service cashier or parts counter employee that repeats the responsibilities of their job for eight hours a day.  They take their breaks and probably sneak in a couple more to grab a cigarette or run an errand.  Their lunch hour is regimented so that everyone knows where to find them at half past twelve. They are critical employees to your franchise, ...Read post

  • DSU Live to offer interactive & personalized session prior to DSES 2014

    If you're anything like me, you love and thirst for learning. I have always been of the mindset that the more knoweldge I can get my hands on, the more effective I can be.Read post

  • Social Media: When Marketing Becomes Mocketing

    Social media can be a tricky thing. Finding and publishing content that a business’s audience will both enjoy and interact with can be challenging. And as Facebook exposure for business pages is increasingly diminishing, businesses are more dependent on audience engagement than ever for those elusive likes, shares and comments. The type of content posted is highly important as there is a line that can be crossed and turn public perception against you. Sometimes, what may have been a sincere piece of content can be perceived as simply self-promotional.   The reality is that behind every piece of content produced by a business there is a person. Whether that’s one person or a team, ultimately, it can be difficult for marketers to separate personal feelings from their social media content. Take for example the viral campaign to raise awareness and money for the ALS Association named “The Ice Bucket Challenge.” It’s fantastic that individuals are raising money for the ALS Assoc...Read post

  • Consulting Conundrum: “You can do whatever you want, as long as…”

    Yes, this is opinion. However don't take it as fable. It’s the consistent vicious circle in consulting: do it all as long as it’s what is wanted at that moment, backed up by someone else, doesn’t bite back at the factory stance, mostly makes sense and when you can grab the proper attention. And don’t blink because all of that can change with one call or a visit from a nice set of pearly whites with a tan and a low-slung top. In a dramatically fluid world, all of that is a constant. Meeting with a dealer the other day, their factory (only) site has issues, their SEO/SEM isn’t close to completely transparent in work, reporting or results, their new CRM isn’t installed properly or completely and their sales team can’t seem to do their job. And the store is doing, what most would consider, fine. In less than five hours, a solution to every hole that was shot in their operation was provided, a path to resolution (in some cases multiple) was drawn out and improvement benchm...Read post

  • Natural Unselection (It Takes Time…)

    Yes, it is getting more and more difficult for business owners to make decisions today that will positively impact their business, especially in the arena of digital marketing. You might say “bull hooey” and protest that it has become easier. And you’d be half fright… Nothing is more frustrating to a business owner that not understanding something that should otherwise be “easy” to do so. That’s where misguided trust and blind recommendations become so darn appealing. Attend a 20 Group and you just might be amazed as to how eloquent an otherwise inept presenter can be. We live in a world of regurgitated content, many times so prolific that anyone can claim it to be theirs. Car dealers and executive management, typically, know what has been and possibly what is happening now.  They’re still overwhelmingly blind to what is going to happen, even though it’s in front of their eyes. And smartphones. However, the chasm that exists does so simply because the dots aren’...Read post

  • Auto/Mate to Host First User Summit for Auto Dealership Executives, Highlighting DMS Features & Best Practices

    ALBANY, N.Y. – August 25th, 2014 – Auto/Mate Dealership Systems announced today that it will be hosting its first annual User Summit for auto dealer clients on Friday, September 19th in Albany, NY. More than sixty dealers and managers from dealerships around the country are scheduled to attend, where they will learn the newest features of Auto/Mate's dealership management system (DMS) along with best practices associated with implementing the latest technologies into dealership processes.   "Our clients consistently tell us about the cost savings and increased efficiencies achieved with Auto/Mate, so we thought it would be a great idea to host a summit where they can share tips and network with peers," said Mike Esposito, President and CEO of Auto/Mate Dealership Systems. "Additionally we look forward to sharing our DMS's newest features in a format that's interactive, so we can see reactions and hear constructive feedback."   Auto/Mate's User Summit is geared toward dealers...Read post

  • Finalists Announced for the DrivingSales 2014 Dealer Best Idea Award

    Award recognizes the most innovative auto dealership strategies of 2014; finalists are Cathy Nesbit and Alyssa Safty, Harry Robinson Buick GMC; Bryan Armstrong, VW SouthTowne; Shelly Hebert, Glenmore Audi; Erich Gail, Cardinale Automotive Group; Robert Karbaum, Weins Canada Inc. / Don Valley North Toyota   Salt Lake City, Utah – August 25, 2014 – DrivingSales announced that five auto dealer professionals have been selected as finalists for the 2014 DrivingSales Dealer Best Idea Award, which recognizes the most innovative auto dealership strategies of 2014. The finalists will compete onstage for the award, as well as for $10,000 in cash and prizes, at the 2014 DrivingSales Executive Summit (DSES), held Sunday, October 12th through Tuesday, October 14th, 2014 at the Bellagio Las Vegas.  This year’s award is sponsored by Cobalt.   The DSES, which had record attendance in 2013 and has sold out every year since inception, is unique in the industry because auto dealers determine...Read post