Community

Share your automotive expertise

2 Write a Blog Post

Filed in: General Mgt

The Most Overlooked Investment For Your Success

By Brian Pasch on Dec 28, 2011


With just a few days before 2012 arrives and I celebrate my 50th birthday in January, I wanted to know if you have made any special New Years Resolutions?

Personally, I don't wait till New Years to make changes or new commitments in my life but traditionally this time of year we talk about change.  

So what do you want to change?

Making a Shift in 2012

 

I love to write and most of my writings are about marketing, advertising, and strategy for the car business but today I wanted to shift to something more important.  Your health and success in 2012.

Two years ago this week I made a commitment to change my lifestyle so I am talking from experience.    After two years of success it is time to lead others to a better life in the years ahead.

Two years ago I was sitting in fromt of a computer for 12-15 hours a day building my business and ignoring my health.  I belived that I did not have time to exercise or eat better.  I was convinced that diving into my career was the best thing I could do with my time.

In the afternoon my energy levels crashed and I often felt the need to take a nap during the day. I was also gaining a few pounds each year and in 2009 reached 211 pounds.  I looked in the mirror in December 2009 and I finally was disgusted with how I looked.   I didn't know then how important that day really was for my personal life or my business.

30 pounds lighter and with renewable energy, I thought it was time to challenge my friends in the industry to rethink how they are taking care of their bodies.

Investing The First Hour Of The Day

 

I was blessed to find a trainer and personal coach that changed my life.  Rick Ivone helped me to achieve so much in the last 2 years that I will be forever grateful.  He unlocked my potential that I had bured with the activity of my work.

The end result of this change was not less time for work but actually more!  I had more energy, focus, and a new vision for my business.  

If I had not change my life I would NOT have been able to keep the pace of my growing business.  If you have been following my travels, you can understand what I mean.

I would have been a diabetic if I had not changed by lifestyle. Anyone who has diabetes knows how that disease changes your life!

Do you have dreams, goals, and desires that may or may not be realized yet?  If you are truly looking to acheive greatest in your life, you have to invest in yourself first.  That's before your wife, family, kids, or your boss. 

I take the first hour of most days for myself in the gym, running, or just walking.  It has been the best investment I have made in my first 50 years of living.  This investment has enabled me to serve my family, friends, and co-workers with more passion, energy, and creativity.

Do You Feel Like Crap?

I can't tell you how many people I meet as I travel that are lethargic, overweight, exhausted, and some even admit to feeling like shit on a regular basis.  

Many of these friends are just not taking care of their bodies yet they wonder why they can't "keep up" with life.  They wonder why they have moved to the "next level" of success.  

Do you realize that with exercise and the proper fuel (food), we can think clearer, radiate more positive energy, and engage life with power.  Limping through each day is not the trademark of a winner.

Are you just getting through the day?

Tired of feeling tired?  Unhappy with your current energy levels?  Need to get started on that "big" idea?  How about investing in a personal makeover in 2012.  Are you ready?

Getting Started?

 

Start by making a commitment to read a book a month in 2012.  That will start to shift your mental state.  If you email me I will send you a list of some great books that have helped to change my life.

One powerful inspirational book is Grant Cardone's "The 10X Rule".  If you are a manager of teams of people, I would recommend "Multipliers: How The Best Leaders Make Everyone Smarter". If you want to learn how to better serve your family, friends, and business associates I recommend "The Go-Giver". 

Readers can suggest a few titles as well in the comments area below.

Then make a commitment to move your body each day.  Invest the first hour of each day for yourself.  In the automotive industry we tend to have jobs that place us behind a desk or standing in a limited area with little movement.  That will never change so you have to change by getting your investment completed BEFORE you get in the office.  Once you get sucked into the demands of the day, it is very HARD to leave on a set schedule each day.

Getting The Right Motivation

If you are attending the 2012 Digital Marketing Strategies Conference you will also have the opportunity to get some fitness advice from two people that I admire.  

Todd Durkin, who trains top athletes, like NFL star Drew Breeze, will be speaking to the conference on February 1st and also conducting a morning training program on February 2nd.  Todd lives by three words: Passion, Purpose, & Impact.

My trainer and coach Rick Ivone will also be in attendance to run a fitness program each morning.    Both of these men will be there to help attendees with a new focus for their physical and mental health for 2012.

Is investing in your mental and physical health in 2012 that important?  After two years of change I would have to firmly say YES.  

Ask anyone who has lost their health or their ability to have a clear mind if they regret not taking care of themselves.  Don't live a life of regrets.  Make the change now.

And if you already invest in your health, bravo!  Share you turn around story or how your investment has paid you back over time.  

Brian 

Brian Pasch CEO of PCG

 

Brian Pasch, CEO

PCG Digital Marketing
Text PCGedu to 75674 get information on our upcoming conferences

Comments

The best investment one can make is in himself, for only then is the ROI entirely under his own control.

Dec 28, 2011

Absolutely! I wish more doctors would prescribe healthy food and exercise before they prescribe pills. I'm a believer in the whole "primal/paleo" way of life and the more I learn, the more I realize that processed food and sugar are literally killing us. It's not always easy and I've had my share of setbacks but even taking baby steps is better than taking no steps at all.

Dec 29, 2011

Comments 1 - 2 of 0

You must be logged in to comment

Login Create an account

Add your comments:

   

Brian Pasch's Recent Posts

Related Posts

  • Going Beyond All-You-Can-Eat In Loyalty

    When consumers think of loyalty programs, they typically think of racking up miles, or frequenting a business in exchange for rewards, perks or freebies. No matter what business you patronize, there is a good chance that it is offering some sort of loyalty incentive. In fact, many argue that loyalty programs are so prevalent nowadays that they are losing some of the initial qualities that attracted consumers to them back some 45 years ago. Namely, that feeling of being treated special in exchange for the customer’s ongoing business and continued loyalty. Today, some loyalty programs choose not to even offer rewards. Instead they just provide the concept of receiving lower prices. Many grocery store chains have the regular price and then a loyalty member price. Sale prices are reserved just for members of their loyalty program.  Your information and transaction histories are exchanged with the grocery store for a slightly lower total at the checkout counter.   Loyalty programs h...Read post

  • How to Find Out What Women Want and Reach The Modern Female Car Buyer

    A woman’s vehicle path to purchase needs may be prioritized differently than a man’s, and in order to sell to women, stores can benefit by understanding and caring about what women want when it comes to cars. They should ask Mel Gibson (about what women want…)Read post

    By Cobalt on October 23, 2014

  • Brand and Dealer Loyalty – a Fine Balance?

    Think about the last time you visited a business such as McDonald’s, Target, or a 7-11.  Now, think about the store itself – did you select the store because of convenience, or because you were dedicated to a specific location?  Sometimes the answer is both, but more often than not, like most consumers, you are making the choice based on convenience.  Either way, your decision was likely based on the brand or company name and not the individual business or the people that work behind its doors.Will a customer repeatedly choose your dealership for sales, service or your collision center because of who you are and the people on your team? Does your dealership name stand out in the minds of consumers? Or will they choose your location because of the brand you offer and the service they have previously received at a different dealership of the same brand?At your dealership, do you consider your regular customers brand loyal? Or do you consider them loyal to your dealership? If you...Read post

  • There’s Always Time to Do It Right!

    You don’t have to live in a bustling city to see that people are in a hurry. Compared to even ten years ago, it seems that everyone is in a rush to get something done fast and with as little inconvenience as possible. The reality is - people have less time, which means they demand more of businesses, including your dealership.   In today’s hurried environment, it’s imperative that your staff be on their toes to not just make a good impression, but also perform their best in every opportunity afterwards. With customers making fast decisions, one of their first could be to take their business elsewhere if the level of service is not meeting their expectations. The expectations customers have for businesses to provide stellar service is growing quickly.    If you polled all of your employees, it probably wouldn’t shock you that that virtually all of them would say that they provide good service. What metrics do you have to identify what good customer service actually is? ...Read post

  • Do Your Salespeople Spend Too Much Time Managing Software...Instead of Selling?

    The fact is, lead generation is an expensive business and having the right tools to manage this investment and deliver the most qualified leads to your dealership is paramount to your success. When it comes to mining your database and working your in-market customers, you have two choices: use your internal team to run and manage all aspects of it (self-service) or outsource many of the functions to a service provider who does most of the heavy lifting (full service).  Self-service options demand the installation of comprehensive software that requires training and hands-on daily interaction to be effective, while a full service provider will take over the day-to-day tasks (i.e., database management, developing marketing materials, mailings, e-mails, etc.) and, instead, deliver qualified leads to your sales force. Both approaches have their pros and cons. Full disclosure, I currently work for a full service provider, but I also spent eight years as VP of Sales and Marketing for a la...Read post

  • Proactive PR & the NFL?

    While I love to be active myself, I certainly could not call myself a big fan of watching and keeping up with sports. It seems, however, that you cannot turn on a television, read a newspaper or use any social media recently without hearing about continuous misdeeds and wrongdoings of NFL players. I’m sure that you’ve seen them as well. So this is not designed to rehash, recap or discuss any of these controversies. Much of the attention and negative PR has been directed towards those players involved, as well as the NFL itself, as can be expected. Due to the ongoing controversy, sponsors have distanced themselves and some have even disassociated themselves with the league. One sponsor, however, seems to be taking a slightly different approach to the controversy… Verizon.   Let’s face it. Regardless of any controversy, football is not only uber-popular in America, but also big business. It brings massive exposure to its partners and sponsors. Just as in the real world, howe...Read post

  • Dealer Solutions: Catching Red Flags on Millennial Resumes

    Does it ever feel like the term “millennials” is an annoying buzzword or something that the American workforce can’t stop mentioning? Regardless of how this may make you feel, this is a term that won’t be going away anytime soon. You probably keep hearing something about “Generation Y is the future” or “right now is the time to attract millennials at your organization”—although it might seem repetitive, it’s true. This generation currently makes up approximately 23% of the dealership workforce, according to a report released by the NADA last year. Additionally, the percentage of millennials in the workforce is only going to increase in the years to come. This also means that there’s a good chance you’ve had a decent influx of resumes coming from this specific generation at your dealership. While hiring millennials is essential to growing business, it’s also important to make sure you’re hiring the best-fit candidates. One way to avoid poor hiring decisions is by scanning resumes for certain warning signs. The following are several red flags on millennial resumes that hiring managers should search for in order to avoid hiring a potential turnover candidate at your dealership: Careless Grammar & Spelling—This is an obvious red flag to spot on any resume. If a potential candidate is lazy enough to not carefully proofread his or her resume, then it’s likely that same candidate will not perform to the best of his or her ability. Full Sentences—Resumes should never be writRead post

  • Dealerbaby Announces Newest Customer – Blevins Brothers

    Dealerbaby Announces Newest Customer - Blevins Brothers Blevins Brothers Launch Their First Native Mobile App  Saratoga Springs, NY: Dealerbaby (www.dealerbaby.com), a custom mobile app platform for auto dealerships, is proud to announce that Blevins Brothers, an auto group in Ogdensburg, NY has launched their first native mobile app via the Dealerbaby mobile platform.  “Dealerbaby allows us to connect with our customers like never before.  It puts our store literally in the palm of their hands, anywhere, anytime,” said Marc Blevins, Sales Manager at Blevins Bros. Blevins Brothers, a Chrysler, Dodge, Jeep and Ram dealership, serving Gouverneur, Canton, Watertown, Potsdam and Fort Drum, NY, has been a family run business since 1983. Last year, Blevins Brothers, began looking for a new way to reach current and potential customers. After a thorough review of options, Blevins Brothers, choose to invest in mobile for the following reasons: reach, loyalty, and the future of car bu...Read post