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Social Media Success Video 
There were three underlying themes that all that presented in the social media and search space brought forward at the Drivingsales Executive Summit.
Content -
Dealers that wish to aggressively market themselves online need to be publishing as much content as possible in a myriad of locations that the dealer does and does not control. This content will help drive traffic from search engines and social media. With changes in the works at Google content is going to mean even more for dealers.
Listening -
Arron Strout and Chris Brogan both tuned in on this in both of their presentations and reemphasized our belief. Dealer’s need to keep up with what is being published about them online and in social settings and listen for ques from prospective customers. Chris even brought forward an idea of how a dealer could increase fixed opps revenue and an awesome prospecting tool for sales. I will publish on this later.
Engagement -
This is the one that dealers will struggle the most with in the social media space. If you are going to use any of the social media sites and look to generate sales from them after you learn to listen you need to be ready to engage consumers in these settings. This will take active participation for dealers and their staff, it cannot be automated!! When dealers are getting started especially if done in-house they are better off to concentrate on one location and do really well than in many locations with little more than just a presence.
If you were in attendance please add what you felt was the most important topics covered or if you were not ask you questions below.
[...] This post was mentioned on Twitter by Paul Rushing, Alex Snyder. Alex Snyder said: RT Good Stuff! @PaulRushing: Three biggest take aways from the #dses http://ping.fm/18wyn [...]
Hey Paul,
It was great meeting you at the DSES finally and I wanted to tell you that you performed admirably on stage during the SEO panel - which I found more informative than the SEO panel at the JDPAIRT.
Talk soon.
Joe Webb
Paul,
Very concise and good information. Content, Listening and Engagement. Sounds simple but is it? By the way, liked the pic of you, Rucker and Pasch outside the Hard Rock. Great stuff.
Richard
What changes are in the works at Google regarding content? How can dealers set themselves apart to win?
What are the suggested “rules of engagement” for dealers (regarding points 2 and 3)? Historically, (obviously) dealers are guarded in communicating and engaging with the consumer. How can dealers set themselves up to win?
Wow Andy.. You just planned my content for the next 18 months with questions like that…
I do know from personal experience that your store is on the right track and gaining ground daily. There are a few things I need to share with you privately.
Let’s talk soon…
[...] was some great speakers in and out of the auto industry. There was some great takeaways that I posted about at my Drivingsales.com blog but no speaker really delved in how to establish a social media plan for car dealers even though [...]