Community

Share your automotive expertise

2 Write a Blog Post

Filed in: None

Comments

Response time, quality of response, and level of professionalism. That is how you make it happen. I love how you use Blockbuster, music industry, furniture, and pizza delivery as an example.

Apr 4, 2013

Comments 1 - 1 of 1

You must be logged in to comment

Login Create an account

Add your comments:

   

Paul Potratz's Recent Posts

Related Posts

  • Vast® Closes $14 Million Investment from Capital One Growth Ventures

    Austin, TX - February 09, 2016 -Vast, the data-as-a-service platform for autos and real estate, today announced a $14 million investment from Capital One Growth Ventures. Vast connects buyers and sellers of cars and homes through data-driven discovery experiences. CarStory.com, Vast’s consumer marketplace, utilizes the Vast data platform to understand consumer intent and match each shopper with the right vehicle. The investment by Capital One Growth Ventures will enable Vast to grow its CarStory® product footprint while bringing its big data platform to other industries such as real estate. As part of the investment, Jaidev Shergill, Managing Partner of Capital One Growth Ventures will join the Vast board of directors. “What Vast is delivering to consumers with its CarStory product is very intriguing to us at Capital One,” said Shergill. “Consumers expect more information at their fingertips and for that data to be personalized and customized. Big data technologies enable thi...Read post

  • What Do Consumers Want in Exchange for Their Loyalty?

    It’s getting more difficult to earn and keep loyal customers. Consumers these days have so many choices for their shopping needs that it only takes that deep discount, or shiny bauble, to lure them to your competition.   As businesses scramble to create positive customer experiences by ensuring superior customer service, consumers increasingly realize they are in control of that shopping experience. And, they aren’t afraid to flex that decision making control and take their business elsewhere.   So, what then do consumers want from businesses in exchange for their loyalty?   A recent article on Business2Community shed some light on that subject with a list of the 8 things that greatly influence what consumers want in exchange for their loyalty, based on a compilation of results from several studies. They are:   77% of customers want a great product. 73% of customers want kind customer support. 69% of customers want to be recognized by brands. 69% of customers would...Read post

  • The Long Arm of Loyalty

    In the decades I’ve been in the automotive industry, I’ve rarely seen a dealerships compete on anything other than price.  After all, it’s pretty easy to compare pricing, especially with the advent of the internet.  Today, more than ever, the consumer has the ability to shop faster, further and with all the tools that strip leverage away from the dealership.  Frankly, we’ve done this to ourselves and, at the same time, failed to address the other differentiators, namely the product.   Really?  The product?  Sure, we’re all pulling from the same OEM lineup, but dealerships are selling more than cars and trucks – we’re selling relationships.  And these relationships aren’t limited to “Year-End Clearances” or other seasonal promotions.  The relationships with customers extend beyond selling a car.  They’re about multiple cars over many years to one or more members of their friends and family.  Sell a car, service that vehicle, sell them another car.  W...Read post

  • AutoLoop Teams Up with 700Credit to Present Paramount Prescreening Solutions for Auto Dealers

    AutoLoop, LLC, a leading provider of auto industry marketing and customer relationship management solutions, announced today a strategic partnership with 700Credit for prescreening services that will provide auto dealers with more leads and better qualified buyers. AutoLoop provides one of the industry’s most powerful equity mining tools, Quote, a dynamic platform which enables auto dealers to automatically pinpoint and target customers in positive equity positions and uses automated direct mail and email marketing channels to communicate relevant offers to those customers in a position to upgrade to a newer vehicle. The integration with 700Credit increases the speed and accuracy of custom quoting, providing immediate insight into what customers are paying – including interest rate, payment terms and even equity position – using only a name and address. With this progressive soft-pull process, Quote and other AutoLoop solutions can now bypass the need for a Social Security number or date of birth and will have no negative impact on the consumer’s credit. Read post

  • Two Skills To Keep With You Throughout Your Automotive Career.

    The strong appointment builds a solid rapport with the consumer before they even come in. You know their name, they know yours (sometimes even have written it down), you have already validated that the vehicle they are calling in about is an excellent selection, you know about their trade-in, you have given them a couple of options on your availability to come into the dealership, and have given them directions to your store.Read post

  • 15 Tips to Make Blogging Easy

    I've said it before, and I'll say it again. Blogging is one of the most powerful things you can do for inbound and content marketing. Effective blogging can increase organic traffic to your website, but can also generate high-quality leads for your dealership. That's because people are going online every day (multiple times per day) to find information that will enrich and empower them. Whether they are looking for answers to questions or trying to decide on a place to eat, the whole idea behind the internet is to gain access to information. But despite its importance, many businesses find it to be a daunting task. If you're one of them, I understand the struggle. It's real. I've spent countless hours watching the cursor blink on my word processor hoping that a spark of inspiration would help me pound out two thousand words of genius. While those strokes of genius didn't happen very often, I've learned some tips about blogging along the way that have streamlined the process for ...Read post

  • Key Things to Consider When Putting Together a Pay Plan

    When you put together the compensation plans for your BDC team, did you structure it in a way that makes it self-motivational for your reps? A well-trained, experienced BDC rep is a great thing to have, and it can be hard to replace them quickly. Lose too many in a short period of time and you’ll hamstring your BDC’s performance, and frustrate your salespeople and managers. You want your BDC to function like a well-oiled machine, staffed with professionals who know the dealership, know the inventory, and (most importantly), know the scripts. Building a pay plan that appropriately rewards achievement is one of the easiest ways to make sure your BDC team stays intact. Here are some key things to consider when you’re putting your plan together. Include an hourly wage, but don’t go overboard – Straight commission rarely works for BDC Reps. They don’t have the income upside of a floor salesperson, and the skill set you want them to have is typically going to be found in th...Read post

  • How Having a Good Used Cars Selection Can Help Boost Your New Car Sales

    Some dealerships have found a good way to attract new car buyers to the dealership is to make sure they have a good selection of used cars that draw buyers to the lot which then gives their salespeople an opportunity to sell them a new car. It's a fact. Low prices will bring customers into your dealership. Often when people drive by a dealership and see good used cars at affordable prices they’ll stop in and look around just because they see cars they think are within their budget. Once they're in the dealership, it’s common for many of them to take the short walk from the used car area to the new cars section. That gives your salespeople a golden opportunity to make more new car sales. Another way a good used car selection helps new car sales is by giving buyers a chance to compare good used cars to great new cars. For the average car buyer, the choice is clear. New cars just look, smell, have better features, and drive better than used cars. Once a person is serious about buying a car, if you can show them how they can get a great new car for just a little more than a good used car, many of them will buy the new car. The key is to give them a clear comparison they can see and respond to. Read post