Community

Share your automotive expertise

2 Write a Blog Post

Filed in: None

Potratz Honored With Prestigious Award

By Paul Potratz on Aug 9, 2013

Potratz was selected as a member of the inaugural Auto Remarketing Canada Power 100, an elite collection of the most influential companies in the used-car and remarketing business. The businesses selected as members of the Auto Remarketing Canada Power 100, will be featured in the fall issue of Auto Remarketing Canada Digital Magazine.

“We at Auto Remarketing Canada are very excited about the chance to highlight some of the remarketing industry’s biggest players in our upcoming inaugural Power 100 issue,” said Publisher Bill Zadeits. “These top companies make the remarketing industry what it is today”

Potratz, an automotive advertising agency located in Schenectady, New York, represents auto dealers across the Unites States and Canada. While the agency’s reputation is based in digital marketing, it’s philosophy is to help dealers connect with people.

“We’re very aware of the temptation to depend on statistics and metrics to measure the success of a digital advertising campaign,” said Nan Mossey, Potratz’s director of digital marketing. “But the real measure of success is the number of cars sold. We help dealers to think like customers, and deliver what customers really want. It’s proven very successful.”

Potratz Partners Advertising is a full-service automotive advertising agency specializing in digital marketing. The agency was founded in 2003 by Paul Potratz in Schenectady, NY and received a Dealer Satisfaction Award from Driving Sales for Search and Behavioral Marketing every year since the award’s inception. Paul has been featured in The New York Times, The Wall Street Journal, NY Post, and CBS and has been a featured speaker for NADA, Driving Sales, Auto Dealer People, Dealer Elite, and Automotive Digital Marketing. You can see Paul every Tuesday on the Think Tank Tuesday series available on iTunes.

Comments

Congratulations Paul.

Aug 9, 2013

Comments 1 - 1 of 1

You must be logged in to comment

Login Create an account

Add your comments:

   

Paul Potratz's Recent Posts

Related Posts

  • (Video) Auto Loans: The Next Subprime Crisis?

    The subprime housing crisis of the late 2000s caused havoc for the world economy. Are low lending standards by U.S. auto dealers in conjunction with banks leading the country towards what could be another...Read post

  • 6 Ways to Not Suck on Facebook

    You dedicate at least an hour of your day on your dealership’s Facebook business page. You chime in on posts about the auto industry, you change your profile and background photos, you post 8 times a day - YOU ARE COMMITTED. So why aren’t people liking your page?Read post

  • Auto/Mate Honored with Platinum Award in Auto Dealer Monthly's Dealers' Choice Awards

    ALBANY, N.Y. – July 28th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com), a premier dealership management system (DMS) provider, has received a "Platinum" award in the 2014 Auto Dealer Monthly Dealers' Choice Awards. This year marks the first time that Auto/Mate was honored with a top ranking in the magazine's annual award program that recognizes the industry's best product and service providers as selected by hundreds of dealers and dealership personnel.   "To receive this recognition is a real honor because the votes for Auto/Mate came from our customers, and this Platinum award lets me know that we are successful in our primary goal which is to be the top dealership management system provider in customer satisfaction," said Mike Esposito, President and CEO of Auto/Mate.   In May, voters weighed in to recognize their favorite partners in 27 categories. Providers were scored on the product or service itself, customer support and service, value, and whether the...Read post

  • Who You Don't Target is as Important as Who You Do Target with Advertising

    The automotive industry has always been one that focuses on volume. Even those who do not consider themselves to be "volume dealers" still perform better when they are increasing the total number of units sold and service customers hitting the racks. We've grown accustomed to the concept of "bigger is better". In today's competitive automotive advertising and marketing arena, the dealers who are finding the most success are doing so by being smart with their targeting data. The free-for-all days of the past that used bulk-strategies have been replaced by hyper-targeting, improved data, and the type of business intelligence that can only come through careful examination rather than hitting it with a sledge hammer. Today, dealers need to be selective. You customers are selective. You need to be as well. What I'm talking about specifically is the trend of blasting out marketing and advertising messages where size matters more than targeting. This is a mistake. You can actually do mor...Read post

  • Autosoft Certifies Traffic Cop as First CRM/ILM Provider to Integrate with FLEX DMS

    Autosoft, Inc., a leading national dealer solutions provider, announces that Traffic Cop LLC has earned certification for integration with the FLEX dealer management system (DMS) as part of Autosoft’s FLEX Connect program. Traffic Cop is the first customer relationship management (CRM) and Internet lead management (ILM) showroom-to-shop management software to earn this certification. The certification process required collaboration and development between Autosoft and Traffic Cop, resulting in a more integrated CRM solution for FLEX DMS dealers using the Traffic Cop solution. Autosoft’s Executive Vice President and Chief Technology Officer Mark Hellbusch views the integration as an additional value for Autosoft’s FLEX DMS dealers. “This certified integration provides our valued customers with a tested, secure, and verified means for further developing their relationships with customers and prospects,” Hellbusch said. Among other features, this integration allows dealership users to send deals from the desk straight to Autosoft’s FLEX F&I, and refreshes the record in Traffic Cop after delivery to the business office. Users will be able to view full customer service records in Traffic Cop to optimize customer relationships throughout their lifecycle.Read post

  • Autosoft Announces New Nissan Integration

    WEST MIDDLESEX, PA – July 17, 2014 – Leading dealer management system (DMS) provider Autosoft, Inc., (www.autosoft-asi.com) has announced that the Autosoft FLEX DMS has been approved for integration with the new dealer communication system that Nissan is rolling out to dealers. "Our goal is to offer the advantage of strong integration between Autosoft’s FLEX DMS and the systems our customers use to manage a successful business," said Mark Hellbusch, executive vice president and chief technology officer for Autosoft. He stressed the integration approval’s strategic value to Autosoft’s Nissan dealership customers, saying, "We are pleased to be approved by Nissan for integration with their new dealer communication system and are committed to aligning with their roadmap so Nissan dealers will experience the most efficient processes possible."Read post

  • Leadership Lessons from a Car Dealership?

    W When I walked into the MINI dealer to buy a new car, the last thing I expected to find was a great example of leadership, but that is exactly what I found. It took a while for my early observations to draw the conclusion that the secret sauce of this dealership was the Sales Manager. This busy, almost chaotic dealership was full of energy and organized. We were approached immediately by a salesperson who was quick to tell us that this was her first week, and she’d just moved from Pittsburgh. After a little hometown sharing (I grew up in Pittsburgh), she showed she knew her stuff. Turns out she transferred from Pittsburgh MINI. What she was unsure of were some Florida-specific/dealership-specific processes, so she checked periodically with the Sales Manager. That’s what got my attention. He gave her the information she needed, but let her work; he didn’t hover as I might expect with a new employee. Long story short, we spent two days with her, traveled to a remote site to se...Read post

  • The Key to Selling with VIN Activity

    Over the last 2 years we’ve been hearing more and more about the importance of watching VIN activity. The proof is out there – the more activity a vehicle receives, the faster it moves off your lot and into the driveway of a new owner. Increase VIN activity and the world is wonderful! But what exactly is VIN activity, and is some activity more important than other activity?Read post