Community

Share your automotive expertise

2 Write a Blog Post

Filed in: None

Potratz Honored With Prestigious Award

By Paul Potratz on Aug 9, 2013

Potratz was selected as a member of the inaugural Auto Remarketing Canada Power 100, an elite collection of the most influential companies in the used-car and remarketing business. The businesses selected as members of the Auto Remarketing Canada Power 100, will be featured in the fall issue of Auto Remarketing Canada Digital Magazine.

“We at Auto Remarketing Canada are very excited about the chance to highlight some of the remarketing industry’s biggest players in our upcoming inaugural Power 100 issue,” said Publisher Bill Zadeits. “These top companies make the remarketing industry what it is today”

Potratz, an automotive advertising agency located in Schenectady, New York, represents auto dealers across the Unites States and Canada. While the agency’s reputation is based in digital marketing, it’s philosophy is to help dealers connect with people.

“We’re very aware of the temptation to depend on statistics and metrics to measure the success of a digital advertising campaign,” said Nan Mossey, Potratz’s director of digital marketing. “But the real measure of success is the number of cars sold. We help dealers to think like customers, and deliver what customers really want. It’s proven very successful.”

Potratz Partners Advertising is a full-service automotive advertising agency specializing in digital marketing. The agency was founded in 2003 by Paul Potratz in Schenectady, NY and received a Dealer Satisfaction Award from Driving Sales for Search and Behavioral Marketing every year since the award’s inception. Paul has been featured in The New York Times, The Wall Street Journal, NY Post, and CBS and has been a featured speaker for NADA, Driving Sales, Auto Dealer People, Dealer Elite, and Automotive Digital Marketing. You can see Paul every Tuesday on the Think Tank Tuesday series available on iTunes.

Comments

Congratulations Paul.

Aug 10, 2013

Comments 1 - 1 of 1

You must be logged in to comment

Login Create an account

Add your comments:

   

Paul Potratz's Recent Posts

Related Posts

  • 15 Tips to Make Blogging Easy

    I've said it before, and I'll say it again. Blogging is one of the most powerful things you can do for inbound and content marketing. Effective blogging can increase organic traffic to your website, but can also generate high-quality leads for your dealership. That's because people are going online every day (multiple times per day) to find information that will enrich and empower them. Whether they are looking for answers to questions or trying to decide on a place to eat, the whole idea behind the internet is to gain access to information. But despite its importance, many businesses find it to be a daunting task. If you're one of them, I understand the struggle. It's real. I've spent countless hours watching the cursor blink on my word processor hoping that a spark of inspiration would help me pound out two thousand words of genius. While those strokes of genius didn't happen very often, I've learned some tips about blogging along the way that have streamlined the process for ...Read post

  • Key Things to Consider When Putting Together a Pay Plan

    When you put together the compensation plans for your BDC team, did you structure it in a way that makes it self-motivational for your reps? A well-trained, experienced BDC rep is a great thing to have, and it can be hard to replace them quickly. Lose too many in a short period of time and you’ll hamstring your BDC’s performance, and frustrate your salespeople and managers. You want your BDC to function like a well-oiled machine, staffed with professionals who know the dealership, know the inventory, and (most importantly), know the scripts. Building a pay plan that appropriately rewards achievement is one of the easiest ways to make sure your BDC team stays intact. Here are some key things to consider when you’re putting your plan together. Include an hourly wage, but don’t go overboard – Straight commission rarely works for BDC Reps. They don’t have the income upside of a floor salesperson, and the skill set you want them to have is typically going to be found in th...Read post

  • How Having a Good Used Cars Selection Can Help Boost Your New Car Sales

    Some dealerships have found a good way to attract new car buyers to the dealership is to make sure they have a good selection of used cars that draw buyers to the lot which then gives their salespeople an opportunity to sell them a new car. It's a fact. Low prices will bring customers into your dealership. Often when people drive by a dealership and see good used cars at affordable prices they’ll stop in and look around just because they see cars they think are within their budget. Once they're in the dealership, it’s common for many of them to take the short walk from the used car area to the new cars section. That gives your salespeople a golden opportunity to make more new car sales. Another way a good used car selection helps new car sales is by giving buyers a chance to compare good used cars to great new cars. For the average car buyer, the choice is clear. New cars just look, smell, have better features, and drive better than used cars. Once a person is serious about buying a car, if you can show them how they can get a great new car for just a little more than a good used car, many of them will buy the new car. The key is to give them a clear comparison they can see and respond to. Read post

  • Show Love to Build Loyalty

    Earning, maintaining, and fostering relationships with customers is a large endeavor. You have to find new and inventive ways to keep your dealership top-of-mind to ensure they return to you for future vehicle needs. This month, OneCommand is promoting many ways to show love to customers. Here are three simple ideas for you to demonstrate your thanks and appreciation to customers to build loyalty. Make Your Dealership Personal Has anyone ever told you that it’s the little things that count? When building customer loyalty, it is absolutely true. Find ways to motivate your employees to make every interaction with customers personal, from how they approach a new customer on the lot to greeting a customer driving into your service drive, from spending time explaining a specific service to a customer to having fresh coffee in your waiting lounge. Each time there is an opportunity for your dealership to make a positive impression on a customer, encourage them to do so. It will go a long w...Read post

  • Recalls and the Connected Car: Is In-Vehicle Technology the Answer?

    Today’s cars come with very sophisticated technology, including live navigation with traffic and obstacle reports, collision avoidance systems, cell phone integration and wireless connectivity. Automakers are now investigating how they can leverage this technology to communicate any vehicle issues to vehicle owners. The OnStar system already reports vehicle concerns. These are collected from the vehicle itself and relayed via e-mail to both the owner and the dealership. These reports serve as a warning device to vehicle owners that their vehicle needs attention. Typically, these notifications revolve around regular maintenance, triggered by odometer readings, tire inflation pressures and other common indicators. But what if these connected cars could actually serve as notification centers? Or, better yet, receive actual updates to correct problems? The answer is -- they can. Tesla already does this.   One of the biggest challenges in implementing a recall is identifying and noti...Read post

  • News for the Week of 2.4

    Consumers want to engage with brands they share a connection with. Just like forming any relationship, we gravitate toward those who share similar interests, likes, and causes—and that means your dealership will need to open up and show its personal side in order for consumers to get a sense of who you truly are. There are a few things you’ll want to keep in mind as you reach out to online consumers and share your dealership’s personality...Read post

  • Know your Competition! What Independents Are Doing to Retain Customers

    There is a constant stream of advice from industry experts concerning customer loyalty and retention. While most of the advice is on point, a large piece is typically missing in the bigger picture. In order to increase market share, businesses must be aware of what their competition is doing. Turning a blind eye to pricing and marketing tactics of the dealership down the road can easily cost sales or service business. Savvy dealers check out what their competition is doing. But, these mystery shops or research data is usually limited to their franchised competitors, not independent repair facilities, which is a mistake.   A recent roundtable discussion published by Loyalty360 included key executives of some large independent repair franchises. It provides interesting insight into the mindsets and strategies they are using to build customer loyalty and keep customers coming back.   The roundtable included Robert Falconi, CEO and John Wiegand, SVP of Operations with Precision Tun...Read post

  • How Lexus Gets Results Using Big Data

    Big data. Big deal? You bet!! Advertising technologies can enable greater alignment between OEM’s and dealers. That’s not in question. When used correctly, these technologies can create a more seamless, personalized, and differentiated brand experience in a very competitive marketplace. Just ask Lexus.Read post