Community

Share your automotive expertise

2 Write a Blog Post

Filed in: None

Potratz Honored With Prestigious Award

By Paul Potratz on Aug 9, 2013

Potratz was selected as a member of the inaugural Auto Remarketing Canada Power 100, an elite collection of the most influential companies in the used-car and remarketing business. The businesses selected as members of the Auto Remarketing Canada Power 100, will be featured in the fall issue of Auto Remarketing Canada Digital Magazine.

“We at Auto Remarketing Canada are very excited about the chance to highlight some of the remarketing industry’s biggest players in our upcoming inaugural Power 100 issue,” said Publisher Bill Zadeits. “These top companies make the remarketing industry what it is today”

Potratz, an automotive advertising agency located in Schenectady, New York, represents auto dealers across the Unites States and Canada. While the agency’s reputation is based in digital marketing, it’s philosophy is to help dealers connect with people.

“We’re very aware of the temptation to depend on statistics and metrics to measure the success of a digital advertising campaign,” said Nan Mossey, Potratz’s director of digital marketing. “But the real measure of success is the number of cars sold. We help dealers to think like customers, and deliver what customers really want. It’s proven very successful.”

Potratz Partners Advertising is a full-service automotive advertising agency specializing in digital marketing. The agency was founded in 2003 by Paul Potratz in Schenectady, NY and received a Dealer Satisfaction Award from Driving Sales for Search and Behavioral Marketing every year since the award’s inception. Paul has been featured in The New York Times, The Wall Street Journal, NY Post, and CBS and has been a featured speaker for NADA, Driving Sales, Auto Dealer People, Dealer Elite, and Automotive Digital Marketing. You can see Paul every Tuesday on the Think Tank Tuesday series available on iTunes.

Comments

Congratulations Paul.

Aug 9, 2013

Comments 1 - 1 of 1

You must be logged in to comment

Login Create an account

Add your comments:

   

Paul Potratz's Recent Posts

Related Posts

  • 6 Innovations That Will Shape the Future Of Email Marketing

    The significant increase of advertising channels, such as social and mobile, necessitate a whole new promoting mind-set. Those that adjust to this point of view will generate more significant and profitable conversations.Read post

  • We're Not Worthy: 33 Breakout Speakers at the DrivingSales Executive Summit

    Take one look at this stacked lineup of breakout speakers for the 2014 DrivingSales Executive Summit, and you';ll fall to your knees and exclaim "we're not worthy!". If you're still not decided on whether or not to attend #DSES2014, here are 33 reasons why you don't want to pass up this opportunity.Read post

  • Android Training | Android Development Training - ZaranTech

    Training Details Course Duration: 40 hours Training + Assignments + Actual Project Based Case Studies Training Materials: All attendees will receive,     Assignment after each module, Video recording of every session     Notes and study material for examples covered.     Access to the Training Blog & Repository of Materials Training Format: This course is delivered as a highly interactive session, with extensive live examples. This course is Live Instructor led Online training delivered using Cisco Webex Meeting center Web and Audio Conferencing tool. Timing: Weekdays and Weekends after work hours. Course Objective: After the completion of the Android Training Course at ZaranTech, you must able to understand:     The tools such as Eclipse, DDMS, Drawables, and Listeners are mainly used for Basic Android development.     The process of using various layouts and widgets in Android Apps.     The idea for creation of interactive applications in android with multipl...Read post

  • Announcing DSES 2014 Innovation Cup Finalists

    We at DrivingSales are happy to announce this year's finalists for the DSES 2014 Innovation Cup. The Innovation Cup is designed to recognize the most innovative dealership solutions of 2014 and this year will not disappoint. We received more applications than ever before making the contest even more competitive, and the level of innovation has never been higher.Read post

  • DrivingSales 2014 Innovation Cup Award: Finalists Announced

    Innovation Cup recognizes the most innovative dealership solutions of 2014; finalists CarWars, DMEautomotive, Gubagoo, LotLinx and Pearl Technologies to present their solutions at the 2014 DrivingSales Executive Summit   Salt Lake City, UT – September 16, 2014  - DrivingSales today announced that five finalists have been selected for the fifth annual DrivingSales Innovation Cup Award, which recognizes the most innovative dealership solutions of 2014. The finalists will compete onstage for the Innovation Cup Award at the 2014 DrivingSales Executive Summit (DSES), which will be held Sunday, October 12th through Tuesday, October 14th, 2014 at the Bellagio Las Vegas.     The DSES, which had record attendance in 2013 and has sold out every year since inception, is unique in the industry because auto dealers determine the speakers and agenda, as well as the finalist and winners of the Innovation Cup Award.     The 2014 Innovation Cup Award finalists are (alphabetically): Gubag...Read post

  • Gubagoo’s New TalkSmart Drives ‘Smart’, High-Converting Phone Leads

    TalkSmart integrates advanced telephony into Gubagoo’s analytics-driven website chat and communications platform   West Palm Beach, FL – September 16, 2014  – Gubagoo Inc.’s new TalkSmartsm is designed to drive ‘smart,’ high-converting phone leads. Integrated into Gubagoo’s analytics-driven website chat and communications platform, TalkSmart closes the loop on customer communications via dealership websites. TalkSmart caters to the large percentage of consumers who say that talking to a live person is still their top communications preference, while also helping dealerships ensure that they never miss a car sale because they have missed a call (research shows that at least 20% of a dealership’s call go unanswered).   “In the rush to make websites function at their best, it is important that dealers don’t forget about the oldest kind of chat – the good old-fashioned phone call.  TalkSmart is designed to help transform a dealership website from a ‘dead-zo...Read post

  • IFMG and DealerStrong in Action: the Special Finance SuperGroup Meeting in Las Vegas - September 8, 2014

    Last week our Director of Sales, Russ DeVries, participated in one of DealerStrong's semi-annual SuperGroup Meetings. Scheduled to coincide with the Industry Summit at the Paris Hotel in Las Vegas, the SF SuperGroup includes dealer principals and senior management from some of the highest volume SF stores in the country. Here's a quick recap.Read post

  • How Your Dealership Can Tackle Tier 1 Advertising Investments this Football Season

    Most car dealerships don’t have the budget to place an ad spot on the weekend’s football games. But they don’t have to. By serving up optimally relevant digital display ads to a targeted in-market audience, dealerships can reach the right shoppers as they jump online after, or often during, the game.Read post