The “Order” is back in session and it’s time for the final exam! Let’s dispel and defeat the dark arts and put the death curse on the “Lord Voldemorts” of reputation management.  Don’t start getting test anxiety.  Whether you have your wand or not, it’s easy!  Even the gang from Slytherin could pass it, because I’m giving you the answers to the Five Key Dealer Review Questions.  Yes, we are going to know how to right the wrongs of reputation management; wand-less and armed with the sheer power of knowledge.    Five Key Dealer Review Questions Answered How do you help our dealership implement an in-store process to get customers to give us reviews? Implement an in-house competition/incentive program for your staff.  Reward them for delivering consistent good ol’ fashion customer-centric service at its best.  Define a consistent process for review generatio...

Join the “Dealership Reputation Management Review Order” By Beth Latta, ADP/Cobalt Product Marketing Manager Is your dealership’s reputation bursting into flames?  Learn how to protect it a la “Order of the Phoenix.”  Let’s face it, we all want to have a one thousand year life span and be continuously resurrected for future successes.  But our dealership's reputations are far more fragile and can be heavily impacted in the near and long term; thanks to the Internet.  So on that note, let’s get started on our first defense lesson. Avoiding pitfalls of the dark arts starts with getting in the know; it’s time to get educated and versed in the right ways to manage your dealership reputation and reviews.   Step one in dispelling dark art tactics: get out your magic wand, point it at the culprit and shout “Expelliarmus.” Don’t fret if you left your wizarding cloak and wand in your t...

The Dark Arts of Automotive Reputation Management By Beth Latta, ADP/Cobalt Product Marketing Manager We all know the Internet gives the “masses” incredible powers to impact an individual’s decisions on whom they choose to do business with.  The review revolution is in full combat mode, which means every dealer should be fully prepared and equipped with the real rules of reviews (say that five times fast).  As professional businessmen and women, the last thing you want tied to your dealership’s reputation is a trail of dark art tactics, because today’s savvy consumer will call you out - or even worse the Federal Trade Commission (FTC) will.  Today’s consumers want to do business with legitimately engaged, customer-centric dealerships that genuinely care.  But I probably don’t have to tell you that, many of you are engaged either in-house or with a vendor to manage your online reputation.  But it’s what you ...