Community

Share your automotive expertise

2 Write a Blog Post

Are you under-living your life?

By Ron Henson on Jun 8, 2013

Are you under-living your life?

 

How do we release all of the potential inside of us?

 

1st: What is potential?

         First Nature: What you inherited through the genes passed down to you from your parents, grandparents, etc

 

         Second Nature: Everything you have learned. All of the knowledge, skills, the habits, all of the information you have stored, is a part of your potential.

 

         Third Phase: Very simply, your inner desire, your aspirations, your goals.  Something inside of you that wants you to become more than you are.  The most important factor in this is EMOTION.  You can have a desire to do something, and you can have the abilities, but you can’t seem to get yourself to do it.  YOU CAN’T RELEASE YOURSELF.

                  WHAT ARE THE THINGS THAT ARE HOLDING US BACK FROM ACHIEVING MUCH MORE THAN WE ARE CURRENTLY ACHIEVING?

Expect more, be more, do more, achieve more......in life and in your career!

Comments

YES!

Jun 8, 2013

Me too Bryan!

Jun 10, 2013

Comments 1 - 2 of 2

You must be logged in to comment

Login Create an account

Add your comments:

   

Ron Henson's Recent Posts

Related Posts

  • Use Data to Create Better Content

    According to a recent article in The Atlantic, soon reporters at two of the country’s leading newspapers will have access to the most basic type of digital analytics: They will be able to see web-traffic data for their own stories. That is, they will at least know how many people clicked on them, where they came from, and how long they lingered.   The Washington Post—in a concession to its reporters’ union—told journalists they would soon have access to this data, which they had long demanded. It also recently emerged that The New York Times would follow suit.   The crux of the argument was that the inability to view data on pieces they had previously written, prevented journalists from tailoring future content based on empirical data about the types of content their audience wanted. In addition, some suspected that the performance of their pieces could contribute to their compensation, future promotions and other job advancement opportunities.   Knowing your audie...Read post

  • Dealers, It's Time to Get 'Touchy-Feely' with Your Website Content

    The year was 2009. We were working on building out website content for a client and we wanted to get to know the different departments in order to personalize the content to make the visitors more likely to do business with them. A savvy General Manager taught me a lesson that stuck with me throughout my career. "We don't need to sell the dealership. We need to sell our website to Google," she said. "There may come a time when people read the crap we put on the pages, but that's not today." I didn't fully agree then, but I understood the point. It wasn't until very recently that I realized how right she was, particularly the last line. I was aware that website visitors do tend to go straight to inventory or specials, but I was always aware from testing that 14% of the visitors lingered on videos or read through content before moving on from or to the inventory. This 14% was why I didn't fully agree. Now, I realize how right she was. 14% is a drop in the bucket. Today, that number ...Read post

  • Navigating SEO: How to Improve a Content Page in 30 Minutes or Less

    ​​ Navigating SEO is a DrivingSales.com exclusive series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways that car dealers can improve their SEO and offers insight into how it will benefit business.   One of the problems most dealership websites suffer from is a lack of truly unique content. I don't just mean the words on the page, though. I'm talking about the things that really sell people on your dealership, its service, and your product line.   Unfortunately, most website providers come with cookie-cutter designs, content, and page formatting.  So how do you improve upon that and make your pages stand out to visitors? In this post, I'll show you five ways you can take a page from zero to hero in 30 minutes or less.   Add Images and Video   It sounds like such an obvious answer, but images and video can be crucial components when creating content.   For instance, if you're looking to improve your service department's page, adding a...Read post

  • Why Every OEM Needs a “Me First” Relationship Management Strategy

    The relationship management trend among OEMs today is to drive positive review count on 3rd party sites such as Yelp in what we call a “spend to send” model. In this scenario, OEMs, either directly or through their franchised dealerships refer customers to these sites to write and read reviews. This makes sense, right? After all, consumers love these review sites and recent surveys have found that up to 88% of consumers trust online reviews as much as personal recommendations. But there’s a problem. In this strategy the OEM is paying (in marketing dollars) to send people away from its own consumer website and their franchised dealership websites to a 3rd party site where captive consumers are exposed to competitors’ reviews, new and used inventory, and competitor advertisements. While it’s a good idea for OEMs and dealers to be involved in reputation management related to 3rd party sites, there’s another strategy that will move the reputation needle faster, easier, and mor...Read post

  • How to Help Your Employees Win

    The development and training of your team can not be a one size fits all strategy.  As managers we hire green peas, show them a thing or two and send them off to learn from others whose numbers are below average.  Even worse is that we take the top 25 – 30 salespeople at the end of one month and promote them to manager the following month. We know they can sell a lot of cars, we think they'll do a great job as a leader, developer and motivator, however we often fail to give them the guidance to properly lead a team of sales professionals. Here are four suggestions to help you and your dealership move the needle. 1.       Ranking system. Not all sales people and managers require the same level of training. Develop a system that not only rewards your staff, but motivates them to advance to different levels of certification. I use the Bronze, Gold and Platinum levels inside our dealer group. By learning which level each team member is on allows me to devise a specific pla...Read post

  • How One Person Can Make A Difference: A Lesson in Customer Advocacy

    While the public is constantly barraged with negativity pertaining to car dealers, there are many instances that go ignored or are simply passed over. Let’s face it… the media (and a lot of websites/industry blogs) are typically more focused on perpetuating the stereotype of dealers as the “bad guys.” There are entire companies that have built their business model on this very premise. Anyone in the auto industry knows that you simply cannot do business that way and survive, yet stories and blog articles surface constantly about some random car dealer screwing a customer, refusing to fulfill promises, or taking advantage. Well, I’m here to tell you a story that might just make you like car dealers a little more. Part of my responsibilities with DealerKnows Consulting involves monitoring and assessing the performance of ISMs at dealerships. This service compliments DealerKnows’ services by providing ongoing and consistent supervision, assisting management in staying awar...Read post

  • Innovative Dealer Partners with Village to Increase Sales and Loyalty

    According to an article in Automotive News, one dealer in Illinois has come up with a pretty ingenious loyalty rewards program idea – to leverage taxpayer dollars to increase car sales, while also helping to support local businesses.   Glenn Bockwinkel, President of Acura of Libertyville, approached the mayor of his local town and proposed an idea that he pitched as a win-win for the village’s car dealers, local business, consumers and the city -- The Shop Libertyville Rewards program.   It works like this: Any customer that shops at a local car dealership is given vouchers which can be exchanged for $200 in gift certificates, redeemable at 86 local retail businesses. Or, the $200 can be used to purchase aftermarket products at the local dealerships themselves. The idea is to keep local customers from purchasing outside the area, which helps the dealers stay in business and provides the city with additional tax revenue. In addition, any local businesses that accepts these c...Read post

  • 10 Ways to Build Trust in Your Brand

    Take Back Your Brand By Building Trust The success of your business depends on the trust you are able to build for your brand. After all, consumers with confidence in specific brands will not only return and provide repeat business, but they will also spread word of mouth advertising to their friends, increasing the success of your business even more. Positive experiences drive them to return to the businesses that have been able to meet their needs and exceed their expectations. Most businesses and dealerships already know thatbuilding trust is a key component to creating lasting relationships, however, the specifics that lead up to gaining this trust sometimes need to be addressed. How do businesses and dealerships gain consumer trust and leverage brand influence so that shoppers return time and again to their preferred brands?   Creating trust in your brand is not something that happens overnight. It takes time, diligence, and patience to achieve the level of brand confidence yo...Read post