Community

Share your automotive expertise

2 Write a Blog Post

Are you under-living your life?

By Ron Henson on Jun 8, 2013

Are you under-living your life?

 

How do we release all of the potential inside of us?

 

1st: What is potential?

         First Nature: What you inherited through the genes passed down to you from your parents, grandparents, etc

 

         Second Nature: Everything you have learned. All of the knowledge, skills, the habits, all of the information you have stored, is a part of your potential.

 

         Third Phase: Very simply, your inner desire, your aspirations, your goals.  Something inside of you that wants you to become more than you are.  The most important factor in this is EMOTION.  You can have a desire to do something, and you can have the abilities, but you can’t seem to get yourself to do it.  YOU CAN’T RELEASE YOURSELF.

                  WHAT ARE THE THINGS THAT ARE HOLDING US BACK FROM ACHIEVING MUCH MORE THAN WE ARE CURRENTLY ACHIEVING?

Expect more, be more, do more, achieve more......in life and in your career!

Comments

YES!

Jun 8, 2013

Me too Bryan!

Jun 10, 2013

Comments 1 - 2 of 2

You must be logged in to comment

Login Create an account

Add your comments:

   

Ron Henson's Recent Posts

Related Posts

  • CRM Decisions and Disasters - Part 1

    Besides being asked, “What’s the best lead provider?” or “What’s new out there?” the most frequent question I get is about CRMs. “Which one is better and why?” Many dealers run to a new solution confident that the new and improved tool will solve a use issue that should instead be remedied with training and accountability in their current tool. There it is again that dirty hard word… Accountability!Read post

  • Six Fast & Furious Tips on Mobile Marketing for Auto Dealers

    Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information and entertainment.  The mobile marketing world is still new to many dealers and we’re experiencing a learning curve about how to market, manage, and leverage this new landscape.  Here are 6 Quick Info Insights to help dealers get a quick course in Mobile 101.   1.     Mobile is Exploding   29% of web traffic page views are from mobile phones and tablets, and 71% from desktop or laptop computers.  Remember, smartphones are just mini-computers and shoppers are using them to obtain information on product availability via a streamlined process. Photos, videos, and pricing info need to be easily accessible on mobile platforms.  Dealership window stickers offering QR or Barcodes that provide more information than is shown on vehicle stickers helps connect shoppers to the dealership and provides a way for dealers to track these prospects.   With...Read post

  • The Add On - Impact of Selling Accessories

    Looking for a little more gross? How about looking toward a $40B industry. A few of the latest reports show that the accessory industry is on the climb. Close to 9 out of 10 people that purchase a vehicle will add an accessory within the next 90 days. Over sixty percent will spend over $1500 on average. This all seems good right? Everyone would like to have a little something that makes their vehicle look and feel the way they like it. Coming from a store where we built a quarter of a million dollar display and outfitted trucks with $8,000 to $10,000 of lifts, wheels and tires all the way to another store where an all season protection package was a big ticket. In short accessories is a mindset. The stores that sell accessories typically have someone that loves them and works hard to offer what is hot in the industry. Mostly this takes the GM saying this is the way we are going to do business and everyone has to be on the same page. Most of our OEM’s have come to market with a de...Read post

  • How "Special" is Your Special Finance Operation?

    Special Finance is far more than an incremental opportunity! Special Finance is creative solutions to everyday problems. With the majority of our population in need of these critical solutions, automotive dealers need an easy, repeatable, and proven system for leveraging solutions and changing lives… all while getting more appointments...more approvals...and more deliveries! How do you know if your Special Finance Department is really “Special?” Here is the test….Read post

  • More Than Seventy Auto Dealer Customers Attended Auto/Mate's User Summit in Westborough, MA

    Albany, N.Y. – May 4th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that more than seventy of its customers and fifteen sponsorship partners attended the Auto/Mate User Summit that was held in Westborough, Massachusetts on Friday, April 17th. Auto dealership executives and managers attended the one-day event designed to share the latest updates and give in-depth training on Auto/Mate's dealership management system (DMS).   "It's a great educational experience for our customers, giving them the opportunity to network with their peers and get to know our employees," said Mike Esposito, President and CEO of Auto/Mate.   More than fifteen Auto/Mate team members hosted the all-day event that included a hosted breakfast, lunch and cocktail hour. Highlights included:   Presentations on new features including Option/Mate mobile F&I menu, Rev/Mate online scheduling and menu building, Rates, Residuals and Rebates, multi-point inspection for mobi...Read post

  • Whether Sales are Up or Down, Dealers should Always Look to Improve Their Marketing

    There's a trend we're seeing from the automotive industry that is both interesting and a little disturbing for conscientious vendors. When sales are down, changes are often made. When sales are up, they're not. This model needs to be looked at more closely. We know that it was a worse-than-expected month for many dealers in April because our lead count as a vendor rose. That seems to always happen; when sales numbers are not met, there's a reaction that prompts many dealers to make changes to their marketing. While we appreciate all of the new business, this should be much more steady from month-to-month. Why? Because when sales are down you should look to improve and when sales are up you should also be looking to improve. The old idiom states that "when it ain't broke, don't fix it." We agree to some extent, but with a slight variation to that model. Just because something isn't broken doesn't mean that it can't be improved. You should always be looking to improve. It's not jus...Read post

  • Action! Why YouTube Can’t be Ignored as a 2015 Content Strategy

    The influence of YouTube is massive, and its presence is only growing. It is the second biggest search engine behind Google, ranks number one among cable networks in the U.S. for the highly coveted 18-34 demographic, and boasts more than 1 billion unique visitors every month. So you want in, right? Of course you do! But you can’t just shoot a few videos, throw them up on the site and then sit back and hope viewers will flock to watch what you’ve created. The top brands have a consistent and methodical YouTube marketing strategy that creates wild brand devotees for maximum ROI. What top brands are doing right A new study from Pixibility reveals what top brands are doing right when it comes to YouTube. Key among the insights is that top brands are consistent about publishing high volumes of content, with 50 percent more videos per channel than less successful brands. They also use different videos to engage with different fans. These brands use short form content to target consumer...Read post

  • Congratulations! Today is Your Lucky Day!

    Spending years in the automotive industry, one gains an appreciation for the Sharpie - that felt tipped wonder that is used to generate unimaginable amounts of gross when in the right hands. However, in the wrong hands, the destruction that can be caused with a Sharpie could bankrupt even the best-run business. One of my former sales managers lived and died by the Sharpie. His strategy was that he wanted his worksheets to be almost unintelligible. Creating confusion for the customer was the way to make the highest gross profit in his mind. His Sharpie art included not only the pricing for the vehicle, but canned phrases such as, “You Win,” and “Congratulations, today is your lucky day.” And let’s not forget the ever-present smiley face. In his opinion, the more graffiti you had on the worksheet, the more the customer thought you were working for them, thus increasing the chance for the close. Read post