Book Review of Velocity Overdrive, by Dale Pollak
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2 Write a Blog PostFiled in: Used Car
Public Broadcasting Service PBS Premiere of American Experience Presents Henry Ford Tuesday, January 29th, 2013 9:00 – 11:00 PM on PBS – A...Read post
Velocity Overdrive, The Road to Reinvention – Book Review By David Ruggles Dale Pollak’s third book, “Velocity O...Read post
The automotive world has been jolted in recent months by the pullouts of certain lenders from the leasing business. Wells Fargo has exited leasing alt...Read post
There are seven steps to make immediate change. These steps can be used to quickly increase sales by a more significant amount than you have ever experienced.Read post
The team at FlexDealer is proud to introduce the formal beta launch of their new Total Control Website platform for Auto, RV, Powersport, Marine and Heavy Equipment dealers. The platform, which has been developed over the last several months, is a clear indication of FlexDealer's commitment to deliver state-of-the-art tools to dealers who are looking to enhance their digital presence. Check out the time-lapsed video showing just a few of the platform's capabilities. ...Read post
Dealertrack Expands Cutting Edge Digital Retailing Suite with Online Dealer-Controlled Vehicle Trade-In Appraisal Tool New TradeDriver Tool Available for Automotive Dealer, OEM and Industry Portal Websites LAKE SUCCESS, N.Y., June 17, 2013 – Further expanding their innovative suite of digital retailing tools for automotive retail websites, Dealertrack Technologies, Inc. (Nasdaq: TRAK), today introduced TradeDriver™, a powerful online trade-in appraisal tool. TradeDriver enables dealers, OEMs and third-party portals to present customized vehicle trade-in appraisal offers directly to consumers on their websites. This powerful tool leverages local market data and features dealer-controlled appraisal values, resulting in realistic appraisals for used vehicles through the combination of Dealertrack analytics, dealer-configured settings and Black Book® data. “Research has shown that 54 percent of car shoppers want to obtain a ...Read post
ORANGE COUNTY, CALIFORNIA –June 17, 2013 – Joe Verde Sales and Management Training, Inc., today announced that daily training in how to close the sale, overcome objections and stay off price has helped independent dealer Modern Classic Motors of Grand Junction, CO, double its gross and units sold. It has also helped the dealership weather the market downturn and stay ahead of its competition. According to Dennis Campbell, Modern Classic Motors general sales manager, the dealership began using Joe Verde’s training over 10 years ago when they purchased his course “How to Close the Sale, Overcome Objections & Stay off Price on the Lot.” At the time the dealership was searching for a way to help it sell more cars at higher gross profits to better serve their customers. “Training our salespeople is a key part of our success. All of our new salespeople go through the Verde Fast Start program and then we select specific topics we role-play in our morning meetings, such as overcoming objections and closing the sale on budget rather than price. Each salesperson is also assigned two chapters per week of the Joe Verde book ‘Manage Your Career in Sales,’ and we go over key points from this book twice per week in our sales meetings.” Read post
What is hidden wealth? Hidden wealth is an unused, dormant or under utilized part of your business that contains great value. All businesses have at least one hidden wealth. Even the best businesses in the world contain hidden wealth.Read post
I am in dealerships all day everyday and some of the things I see still amaze me. Sitting in a store last week- I watched a scene unfold which unfortunately I have seen before and it never gets any easier to stomach. A customer was looking at a vehicle with his wife, obviously interested, the sales person went back to "ask the manager a question". BAM! TThe sales person hadn't taken two steps away from the couple and out came their cell phones. Yep, showrooming.... I call it, "looking for the lie". And what da ya know- in seconds OOPS -THERE IT WAS! The LIE. The price on the Internet was NOT what the sales person was quoting off his shabby worn out price sheet he pulled from his pocket. The sales person was not aware that the price was discounted 4 days earlier on this vehicle. The couple started comparing phones and kivetching about how they were going to handle the sales person when he came back. Thinking I was just another customer the couple spoke freely...Read post
We are putting together a couple of sales this summer and are kicking around a few ideas for spiff programs for the guys. We are a pretty high spiffing store and we have usually done some pretty cool spiff programs in the past. I feel like bled most of our spiff programs to death and we are struggling to come up with a new one. I thought I would throw this post up and see if anybody has any recommendations that has been both exciting for the salespeople and helped sell cars. Anybody have any ideas??? ...Read post
Joe Verde Sales & Management Training, Inc., (JVSMT) today announced that according to a recent poll of auto dealer salespeople, price is perceived to be the most troubling part of the sales negotiation process. An informal poll posted on JoeVerde.com during the first quarter of 2013 asked; “Which part of the negotiation gives you the most trouble?” Following are the results: Price: 43.58 % Trade Value: 30.73 % Monthly Payments: 15.08 % Down Payment: 10.61`% Read post
Comments
Once again Dale has put out a comprehensive analysis and strategy for Dealers. I'm absolutely honored that he reached out to myself and Driving Sales Community editor Jim Bell and included our input in this Velocity guide. Great job Mr. Pollak.
January 21st
David, thanks for sharing this review. Dale's first two books were so helpful - this is a must have for everyone in the industry.
Congrats again Dale!
January 21st
Yes, excellent review David. Looking forward to getting my hands on a copy.
January 21st
Great review. The one thing that I love how he took so many different industry leaders and used their stories and successes. It's one thing to hear it from an author, it's another to hear it from dealer after dealer with specific examples.
January 21st
If you've been living under a rock the past four years and haven't had the opportunity to grasp the change that is the Velocity Metric, grab a hold and get ready to become part of the future, NOW!
Another very insightful look in to the ever evolving beast that we call the car business. Who needs Shades of Gray, if this book doesn't turn you on, nothing will!
January 22nd
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