Did you watch the Daytona 500 last night?  Typically, there were quite a few crashes (after all – how exciting would it be for cars to turn left 4 times in a big circle without them?). One inparticular sticks out – the fireball which erupted when Juan Pablo Montoya careened into a Jet Dry Druck.  Check the video here. I was awake.  I saw it on Twitter and then I turned on the TV. All this time, twiter was erupting.  Driver, Brad Keselowski tweeted a picture of the fire (from his car!) Many believe it was the first time ever a tweet was sent from the racetrack.  After several hours – the crews for NASCAR brought out boxes of Tide to clean up the jet fuel.  Talk about product placement and great PR!  Now, Tide’s twitter username isn’t hard – it’s @tide.  But someone was asleep in the land of Social Media Management.  Tide’s twitter account was silent from 2:25 PM yesterday unti...

  I like twitter.  I’ve met lots of people using my personal twitter account.  I see also the value of Twitter for Automotive Dealerships.  I maintain a list of Honda Dealerships on twitter that has 265 dealers on it. While I’m looking for new dealers, and viewing the Honda dealers I already have on my list, I get frustrated by 3 things. 1.   A constant stream of Facebook Posts (you can tell which these are because the links are “fb.me/xxxx”) 2.   A constant stream of inventory. 3.   Dealers who don't interact with their Twitter Community! We’ve all heard the term “Social Media.”  Let’s break this down even simpler: “Social” and “Media.”  In order to be social you have to interact with people!  Someone isn’t very social if they don’t talk to anyone, are they?  I ...