Don’t be afraid of bad reviews.  More and more consumers are going online and posting reviews, and other consumers are reading these reviews and using them in their purchase decision process.  With the growth of social media sites like Facebook, Twitter, Yelp, mylife, Friendster (and the list goes on and on)  these reviews are getting shared with larger and larger audiences. According to a recent study, 70% of online consumers consult ratings or reviews before purchasing, and that same percentage say they trust recommendations made by unknown users.  That number jumps to 90% when it is a recommendation from someone they know.  So online reviews are having an effect on the number of prospects that walk through your front door. Occasionally when I talk to other businesses about social media and online reputation, one of the first things I hear from them is “how can I get bad reviews taken down?” and this tells me that they are not looking at...