Order tickets via Eventbrite: http://dealersynergy-efbevent.eventbrite.com/ Dealer Synergy is proud to present our Internet Director Immersion program taking place in November 2010 In Philadelphia. This three day event will feature two days of Dealer Synergy training and one day of Franklin Covey training. Contact us at sales@dealersynergy.com or call us at 888-379-6374 for additional information http://www.internetsales20group.com/ -Create your new Internet Sales 20 Group Network, go over benchmarks and statistics and learn the secrets of Dealer Synergy's "4P" strategy. -Learn how to unleash the true power of today's most advanced technology to utterly CRUSH your competition, even in a down market. -Learn how to create the highest ROI on your lead generation and increase your conversions. -How to become a world-class Internet Director, team leader, coach and mentor.

As I am back to working in a car dealership again in my career I have started to go back to basics and refine myself as an internet director from all aspects.  I put my social networking skills to great use.  I put my car sales knowledge to great use as well.  These skills are all great.  However, I started to see what is great and what is not great from the aspects of handling phone ups.  Being in a 3 month old dealership with a fresh staff that is still growing and learning on a daily basis I find challenges of what I can teach to improve them and skills that are needed to develop.

We use scripts and we drill everyday.  My owner/GM has instilled in me the importance of daily meetings and training everyday.  I started doing this a month ago and have seen great success.  These meetings run 20 minutes long every morning.  We drill our phone script two to three times per person.  In addition to that we add new rebuttals and lines to help my reps be smoother and more efficie...

 
Everyone knows me as a professional person that likes and appreciates everyone. I am known as someone who can speak his mind and go overboard too. That is how I am constructed and sometimes it is a way to get a point across. However, I made a social networking mistake on facebook and it almost cost me a possibility of landing a job.

I am sure that anyone of us who worked in a dealership has at one point had a manager that despised us because we achieved a lot more in a much shorter time than they did. I know that was the case at my last dealership. I had a 36 year old general sales manager who made as much as me, the bdc manager. He was divorced because he cheated on his wife. He works out and is on steroids big time because he likes to go out to clubs and hit on 19 year old's. We butted heads a lot at work and even got close to getting into a fight. He did pick on me and take a lot of shots and criticize my performance and how I dressed. Meanwhile, I had my own new car, gre...

Qualify Your Vendors

It is very common to work in a dealership environment where different vendors and consultants make frequent visits to sell a product or service which promises to increase business. In fact, many of the people that are reading this experience this on a weekly basis.

This is because we are living in a world of buyers and sellers which makes everyone
want a piece of the pie. How do we handle each consultant? What improvements does
my dealership need? Why is this person out trying to sell me instead of working in a
dealership? Do we really need to spend more money? These are just a few of the
questions that a dealer principle or general manager have when talking to a consultant.

The reality is that the automotive business is changing almost as fast as the speed of light every day. The business
has become so dynamic that everyone has a bright idea and thinks that they have a solution to increase business,
including people that have never been out on the f...

 

As times are getting tougher and dealers are talking about cutting expenses they start to lose sight of what they are giving up. The main focus becomes to stay old fashioned and not spend a dollar until they start seeing profits again. The problem is that dealers forget that they need their vendors to help them keeping selling cars and producing revenue. This becomes a bigger problem as dealerships start to lose even more profits. As the frustration increases there becomes more tension in the showroom.

Thankfully the internet came to the rescue at the right time. While some blame the internet for destroying business others are saying that it made business better. The consumer enjoys the internet because it made car shopping easier. The problem is that they still have a bad taste in their mouth about car buying. The internet has made it easy for consumers to control other consumers buying decisions and offer each other advice. It is unfortunate that the auto industry still ...