Call tracking and analytics helps your business go beyond traditional clicks and impressions to get a true picture of your marketing ROI by measuring the calls delivered from your advertising campaigns. Call tracking tells you exactly which ads, campaigns and channels are bringing in calls, and which aren’t – so you can optimize your media budget, while continuously testing new lead generation tactics.   Call tracking provides access to your phone leads in real-time via call reporting that including recordings, caller ID, duration, ad source and more. These detailed, timely reports empower you to improve your advertising performance, as well as get a better handle on your leads. Imagine checking your phone leads as easily as you do email.   We even offer a system of reviewing all tracked calls in order to separate out sales prospects from non-prospects through our human review system called Humanatic. The system sorts your sales calls to ensure that your...

  When inbound call measurement became popular a few years ago, managers were amazed at the insight it offered on their staffs' productivity. Often times, employee performance improved simply because people knew that their calls were being monitored. Managers sought to install the same level of accountability to the telephone calls that were being dialed out, so we developed a solution that brought call measurement to outbound calls.  Last month we had a couple of customers that used over 30,000 minutes through our outbound system. Since it would be nearly impossible for a single manager to analyze that many calls individually, we rolled up our sleeves – building out additional reporting modules to provide a nice overview of activity by each employee.    The new charts show a breakdown of how many calls each employee handled and how many calls each employee placed. You can now observe whether John Doe is going through on Friday afternoon and tryin...

  Call tracking helps dealerships capture prospective customers at the point of interest, when they show intent, rather than prompting an email form to generate a call later. Data (and intuition) shows this leads to higher conversion rates and happier customers.   However, as businesses devote more of their marketing budget to digital platforms, we notice they often devote more energy to tracking online responses only. If your main focus is electronic shopping carts and forms-fills to service customers, that’s great, but the automotive sales process is a highly consultative one, and you may be underwhelming your prospects who prefer human interaction right away if your call-to-action is a form-fill.   This presents a dilemma for general managers:  How do you optimize your website to present the right calls to action, including addressing those who want to have a question answered and make an appointment all in the same sitting?   Until now...