Social Media Marketing: What is it? Most people think they know. But ask 10 people and you will probably get 10 different answers. You know it’s important. Your Internet Manager is telling you it’s an important component of your marketing strategy, but no one seems to be able to tell you the how and the why or how to go about putting a pen to it, right?    Time to put the questions and myths to rest. Social Media Marketing has many components, each of which can be used for different purposes – and this is what helps creates the confusion. Let’s start by categorizing the common social media tools.   The Social Network - This is what most of us think of when we talk about social media, but it is really just one of its formats. Let’s face it, right now Facebook is the 800 lb. gorilla in the room when it comes to social networks. But also included in the “Social Network” category are MySpace, LinkedIn, ...

  Summarize your Strategy:   By using a total dealer online marketing strategy and incorporating Social Media as a central component to this year’s approach we have increased sales and reduced cost. In addition, we have created a loyal almost “cult” following due to the incredible success of our facebook page.       Describe how you executed your strategy:  The previous years we spent creating a dominating SEO strategy allowed for the opportunity for me to experiment with Facebook. During which time I developed a strategy for designing attractive looking pages and acquiring huge volumes of fans who actively engage with our page.   Describe in detail the results you have seen, please include numbers/metrics that demonstrate the impact of your strategy:   Website Traffic Sources (MarlboroNissan.com Dec 09 - Aug 10: Facebook   Dec 09: Not in the top 100 sources @ no measured visits | $0 measured R...