Community

Share your automotive expertise

2 Write a Blog Post

Filed in: None

100 Link Limit Penalty Removed!

By Timothy Martell on Nov 26, 2013

Google 100 Link Penalty It’s here, it’s finally here! After years of waiting, counting each and every link like a search engine optimizationteetotaler, the chains of Google have been broken and we can finally spread our wings and link to our hearts content! Right? Right…?

Well, not exactly.

 

This week’s installment of Matt Cutt’s Google Webmaster Help video series has him answering a question about the Webmaster guidelines. As you may now, until recently the guidelines said that anything more than 100 links per page would lead to an automatic penalty. This week, some astute SEO noticed that that stipulation was gone from the document, and asked Cutts what exactly was going on. Cutts responded by saying that they’ve been easing off the 100 links per page Webmaster guidelines since way back in 2008, and it was officially removed just recently.

Does this mean we have carte blanche to link as many times as we want with no repercussions? Unfortunately, it does not. Google will still be punishing people with an unnaturally high amount of links, they’re just removing the blanket penalty threat so that legitimate news and other aggregator sites can flourish without fear.

Cutts also makes an interesting point about PageRank. This may be old news to some of you, but I’m going to share it for those who are unfamiliar. A site only has so much PageRank to pass. If you link to one other site, that other site gets 100 percent of the page rank. If you link to two, they both get 50 percent, four nets 25% a piece and so on. This means that you can legitimately link to as many places as you’d link, and you can be linked to from large sites like that, but they aren’t very powerful by themselves. For instance, a site like Alltop where your page is one of hundreds, even though it has good authority, it’s not as powerful as one good link from a lower authority but relevant blog.

 

Original blog on Wikimotive by Tim Martell.

Comments

Page rank has not been distributed the way you described in over a decade.

Nov 27, 2013

I was writing about what Matt Cutts had to say. I agree it's probably not that cut and dry, but that is literally what he said in the video in question:

http://www.youtube.com/watch?v=QHG6BkmzDEM

Dec 2, 2013

Comments 1 - 2 of 2

You must be logged in to comment

Login Create an account

Add your comments:

   

Timothy Martell's Recent Posts

Related Posts

  • Good Customer Service?

    Is your car dealership doing everything possible to keep your customers satisfied and happy?  Now, more than ever, your reputation for building relationships and retaining customers may depend on your company’s focus on providing the very best customer service. How is good customer service defined?  There isn’t a clear cookie-cutter answer to the question on what makes up “good” service, however bad service is easier to define.  In your dealership, an extended time to receive a price on a vehicle, a phone that goes unanswered, or an email inquiry that takes hours, not minutes for a reply, could fall in the category of poor, or at least less than satisfactory customer service. And something as simple as giving the customer upfront, factual information the first time could mean the difference between a good customer service experience and a bad one. Would you believe that failing to properly respond to a customer could haunt your car dealership for years to come? Accordin...Read post

  • The Value of DSES: Overview

    ​DrivingSales Executive Summit (DSES) is less than two weeks away. Both dealers and speakers are preparing for the greatest DSES yet. For individuals who are still deciding to attend or who are not familiar with how the conference operates, allow us to provide a high-level overview—as well as a link to a free ebook download. What Makes DSES So Different? Progressive Content Executive Audience Brilliant Speakers Dealer Driven Exclusive Venue Highest Quality Progressive Content Where else can you learn how to create a legendary dealership brand, crack the SEO code for 2015, compete on customer experience (with proprietary research), and build better customer relationships in 2017? You will also hear numerous sessions on advanced general marketing, search, dealership operations, social, website optimization, and mobile that can help you plan for next year and beyond. Executive Audience As we shared in our recent inforgraphic, 34% of our attendees are high-level executives, ...Read post

  • Automotive Video Marketing - It's Easy and It's FREE!

    You see, video supercharges the senses and evokes emotion as the consumer watches. It’s captivating, interesting and something we feel compelled to share. If people enjoy it they will share it with friends, family and even on social media. It’s also very inexpensive to produce and free to broadcast to millions of YouTubers.   According to statistics, the estimated number of global internet users who visit YouTube is over 40 percent mobile users. Four out of every 10 human beings on the planet who log on to the Internet via their phone visits YouTube on a daily basis. YouTube exceeds 4 billion viewers a day, more than doubling the prime-time audience of all three major U.S. broadcast networks combined. Over 4 Billion Viewers Per Day. Think about that! Read post

  • I Just Want To Sell Cars

    Why CRM is so frustrating? Customer Relationship Management or CRM was designed to do one thing, help the dealership manage it’s relationship with it’s customers and find and nurture future customers. So why all the angst from the sales floor. Because CRM has become big brother to the salespeople.Read post

  • Has chat really jumped 75% in two years?

    ~~The number of car dealers with live chat software on their websites has jumped dramatically in the past couple of years. According to dealermarketshare.com, about 37% of the 34k dealer websites had code from a chat provider, up more than 75% over 24 months. This increase can be attributed to many factors, including greater consumer acceptance, word of mouth at dealer meetings and conferences, more aggressive marketing by chat providers, and a growing number of providers joining the market. (see full graphic at http://www.carchat24.com/blog/automotive-business-news/live-chat-auto-dealer-websites-skyrockets-sold-units-still-primary-measure/ ) Quality of service provided through chat is critical, but dealers also want to choose a vendor based on how well the chat product helps close car deals – and there is a significant difference in performance. So how do dealers know which provider to choose?There are several ways to perform due diligence. These include: Discussion and vendor revi...Read post

  • Auto/Mate Integrates DMS with MaximTrak F&I Suite, Boosting Auto Dealer F&I Performance and Profits

    FOR IMMEDIATE RELEASE ALBANY, N.Y. – September 29th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the integration of its dealership management system (DMS) with MaximTrak Technologies' F&I Suite. Auto dealers using both systems may now benefit from a real-time, bi-directional exchange of information that speeds up the F&I process, keeps transaction data and contact information accurate, improves customer satisfaction and increases profits.   "Our Open/Mate certification is easy, inexpensive and fast for third-party vendors, lowering costs and expanding vendor choices for dealers," said Mike Esposito, President and CEO of Auto/Mate Dealership Systems.   "Our focus is on creating a better buying experience for the customers, which is accomplished by the professionalism and speed of our F&I menu and reporting solutions," said Jim Maxim, Jr., President of MaximTrak Technologies. "Having our product suite integrated with a dealer's DM...Read post

  • 6 Reasons To Call (Not Email) A Prospective Buyer

    Pick up the phone! Give a customer a call instead of sending an email. The phone is still an integral part of doing business.Read post

  • Driving Sales Executive Summit - Some Words by a Vendor for Vendors (dealers too!)

    I would like to address my peers today from a vendor perspective. We often come to these events due to our sponsorships (that big booth!) and our relationships to the industry. Depending on the conference, you may find the majority of your time is spent at the booth trying to demo your product or service. I won't dispute that this is necessary; however, I encourage each and every one of you, including your sales people, and anyone wearing your Vendor badge, to take in as many breakout sessions and keynotes as you/they can. This is absolutely imperative Read post