Share your automotive expertise

2 Write a Blog Post

Filed in: None

Infographic for On Page SEO

By Timothy Martell on Dec 18, 2013

You hear search engine optimization being described as an iceberg sometimes, with the on page elements as the tip and then the rest of the business underneath the surface. Honestly, it's a good way  to illustrate the trade, because there is so much more to it than you see on the surface, but it's also easy too get too caught up in the metaphor. People focus so much on learning the hidden depths of the industry that they neglect that surface layer. Sure, it's a small part of a successful strategy as a percentage of the whole, but it's a vitally important part, and one that you can't afford to ignore.

To help you remember all of the things that frost your SEO cake, we have an infographic that covers all of the basics of on page SEO. It breaks it down into ten easy steps, and we recommend you try to to hit all ten especially why you're learning. As you grow you may be able to take a few more liberties with the basics of on page SEO, such as length and keyword placement, but  we encourage all of you who are new to the SEO world to print this infographic out and hang it next to your desk and consult it every time you build a page. Once you have all this memorized, you'll be well on your way to SEO success. 


Post on Wikimotive's blog by Tim Martell.


Short, simple and to the point! None of that "commercial sales-talk" like the other so-called SEO companies out there! Great article Tim!

Dec 20, 2013

Comments 1 - 1 of 1

You must be logged in to comment

Login Create an account

Add your comments:


Timothy Martell's Recent Posts

Related Posts

  • Recall Masters Launches New Website: A One-Stop Source of Automotive Recall News, Data, Training and Communications

    Recall Masters, Inc., a leading provider of automotive recall news, data, training and communications, today announced the launch of a brand new website for the automotive industry. The company recently expanded its solution to multiple automotive businesses, including automakers, factory authorized dealers, pre-owned car dealers, fleet operators, rental car agencies, auto auctions, marketing agencies and other potential vendor partners. The website has been redesigned and expanded for more efficient navigation and to better explain all of the company’s solutions and product offerings. The site has also been built to fill a void as far as information and resources concerning automotive recalls. It is designed as a one-stop source of automotive recall news, information, marketing, training and other resources. Automotive businesses can visit the site to leverage the industry’s most comprehensive source or recall owner information for most every major auto make, get updated on all the latest news, and even request a free open recall report, tailored for their market area. Other educational resources include a recall communication sample, recall estimate by distance, recall summary report, Recall Masters Academy best practices curriculum, and company’s may request a free trial of the software services including API access and Inventory VIN Check. Read post

  • Want to Know Why Consumers Don’t Trust Us?

    The reason that consumers don’t trust us is simple… the messages we send them aren’t believable.   Point in case: Doug Demiro, a former manager of Porsche Cars North America, and now author of a popular column on automotive website Jalopnik, answered a reader’s question in his column that illustrates this point very clearly.   The question essentially boiled down to this: “Do those letters and e-mails from dealers saying they really want your trade-in actually mean anything? Do dealers really want your trade-in? Are they going to pay top dollar for your vehicle because they have some customer who desperately wants it?”   His answer: NO   Go ahead and read the article. It’s pretty much how consumers perceive these offers. The comments are also rather entertaining. It’s all consumers sharing experiences in which they received a similar offer and actually wanted to take the dealership up on it -- until they found out the dealer couldn’t deliver, or that the...Read post

  • Personalize Onsite Content for Users

    While marketing messages may fluctuate, most websites stay fairly static in terms of their offerings.  Different things may go on sale and different promotions may be featured on a site's home page or specials page, but rarely are those messages tuned for specific visitors.  However, it can pay to create custom onsite content intended specifically for each potential customer. Personalising onsite content amounts to having a site's images and copy change dynamically based on a user's cookies and browser history.  If a user has been searching for "cheap" items, showing a special discount to them might be more helpful, while someone that's been to a site already might want to be shown the last thing they were looking at.  Right now, this can be achieved with software.  In marketing, personalized content can be indirectly achieved via SEO (Search Engine Optimization) and directly via SEM (Search Engine Marketing/Pay Per Click). If a site isn't set up effectively to allow installing ...Read post

  • Don't Discredit Millennial Car Shoppers

    At 76 million strong, millennial consumers cannot be ignored even if their buying power is softer compared to their parents, especially when it comes to auto purchases.  The 18-to-34-year-old segment born between 1980 and 1999 make up a large portion of digital automotive media consumption and account for 25 percent of car purchases in 2015 - translating to $135 billion dollars in sales this year. Social Influence and OEMs While the economy may be sluggish for big-ticket purchases, male Millennials are the most vibrant lead source for car dealers; having visited automotive sites and OEM social channels more than any other demographic.  BMW has one of the most active social engagements according to the latest social media statistics. With 19.6 million Facebook fans, the high-end automaker not only pushes out relevant content to its followers – BMW has high interaction and viewership due to a regular circulation of content and use of sponsored ...Read post

  • Customer Retention Starts With Employee Retention

    Periodically I get the opportunity to roll up my sleeves and dig into a dealer’s pain point. More often than not these pain points lately are, “how do I get all the customers in to my shop and completed in a timely manner” or “do you know any techs” and “what is the best way keep my customers coming back.”  Here is the extremely tough answer to Mr. Dealer’s questions. The short answer goes something like this “I have an answer but I don’t think you will like the timeline it will take to accomplish this once and for all.” After a frustrated perplexed look from the dealer I usually say, “The complete fix sits within your people, your training program and your ability to grow and mentor your staff.” Obviously this is not an overnight fix. Most of the time I feel they are looking for the silver bullet to Customer retention starts with having a solid process and business model, yes this is a given. The execution of customer retention sits fully on the shoulders o...Read post

  • Netsertive Selected by Kia to Help Dealers Connect with Local Customers

    Netsertive, a digital marketing intelligence company that brings brands and local businesses together to win local customers, today announced continued growth within the automotive vertical. Contributing to this growth, Netsertive was selected as one of six Kia Certified Website and Digital Advertising providers, a program that kicked off in September 2015 at the Kia National Dealer Meeting in Las Vegas, NV.Read post

  • Mazda Chooses Netsertive to Help Dealers Connect with Local Customers

    Netsertive, a digital marketing intelligence company that brings brands and local businesses together to win local customers, today announced continued growth within the automotive vertical. Contributing to this growth, Netsertive was selected by Mazda as the fourth approved partner for the Mazda Digital Advertising Program, originally launched in 2014.Read post

  • Not in My Backyard! How to Protect Your Turf with a Geofence

    Most of the time the goal of a dealership's advertising is to reach car shoppers and convince them to visit your store. But what about the customers who are already in your dealership? You're probably thinking there's no need to advertise to them. If they're in your showroom, there's a pretty good chance you can close them. And you're right - unless one of your competitors makes them an offer they can't refuse, while the customer is standing right in front of you.   By now you've probably heard of geofencing as a mobile marketing strategy that can be used to lure customers out of a competitor's dealership and into your dealership. It works like this: Jane walks into Smith Chevrolet and immediately gets a push notification (or text, or email, or sees a banner ad) on her smartphone.   The notification informs Jane that Brown Chevrolet down the street has a lease special on a car she's interested in for only $159/month. Jane sees the special and is excited because that price is we...Read post