Community

Share your automotive expertise

2 Write a Blog Post

Filed in: None

Infographic for On Page SEO

By Timothy Martell on Dec 18, 2013

You hear search engine optimization being described as an iceberg sometimes, with the on page elements as the tip and then the rest of the business underneath the surface. Honestly, it's a good way  to illustrate the trade, because there is so much more to it than you see on the surface, but it's also easy too get too caught up in the metaphor. People focus so much on learning the hidden depths of the industry that they neglect that surface layer. Sure, it's a small part of a successful strategy as a percentage of the whole, but it's a vitally important part, and one that you can't afford to ignore.

To help you remember all of the things that frost your SEO cake, we have an infographic that covers all of the basics of on page SEO. It breaks it down into ten easy steps, and we recommend you try to to hit all ten especially why you're learning. As you grow you may be able to take a few more liberties with the basics of on page SEO, such as length and keyword placement, but  we encourage all of you who are new to the SEO world to print this infographic out and hang it next to your desk and consult it every time you build a page. Once you have all this memorized, you'll be well on your way to SEO success. 
On PAge SEO

 

Post on Wikimotive's blog by Tim Martell.

Comments

Short, simple and to the point! None of that "commercial sales-talk" like the other so-called SEO companies out there! Great article Tim!

Dec 20, 2013

Comments 1 - 1 of 1

You must be logged in to comment

Login Create an account

Add your comments:

   

Timothy Martell's Recent Posts

Related Posts

  • 3 Things to Check When Looking at Responsive Dealer Websites

    The mad rush is just starting. By this time next year, the majority of automotive website providers will have responsive, adaptive, or a hybrid in place as their website platform. The days of focusing strictly on the desktop and having a plug-in mobile solution are quickly fading. That's the good news. The bad news is that so many responsive websites that I see are failing miserably at delivering on the actual benefits associated with RWD. This is why I was against them less than two years ago (even though the company I worked for at the time was developing responsive websites). Just because a vendor puts their websites on a responsive platform doesn't mean that they'll be delivering the expected results. The shortcomings of responsive must be addressed. When looking at responsive websites, I look at several different components to determine if they're good or bad. The strange part is that it's not universal even within the same companies; I found one provider in particular that ha...Read post

  • Have You Winterized Your Processes Yet?

    Dare I say it...soon enough, it’s going to be winter, and when winter comes...you’re not going to share another Game of Thrones meme...but you are going to ensure that everyone (your staff, your vendors, etc.) is prepared for what happens in winter - such as holidays, bad weather, illness...maybe even snowball fights.   So, what kind of processes are we talking about? Where can you get started in preparing for winter?   Well, first let’s talk about the cheery stuff!   Send Your Team Home for the Holidays When holidays come around, sometimes dealerships have closings so their employees can be with their families. However, your chat provider doesn’t always know when those closings are - unless you tell them. It’s very important to communicate with your chat provider about any closings or change in hours you may have during the holidays, so that they can relay that information to your online shoppers during chat. You don’t want shoppers coming into your dealers...Read post

  • The Value of a DVS Customer

    How do you measure the value of a car shopper who has found your dealership on the web, entered your Dealer Video Showroom and taken a video test drive of one of the cars you have for sale?...How much more valuable is that same person if they click to view your inventory?...How do you value that same person if they contact you to request a price?...Finally, how do you value that same person when they purchase a car from you?Read post

  • How Much Is Your Branded Content Worth?

    It’s widely accepted that content created by third parties in general holds more value for businesses than content they create themselves. Many have felt that consumers better trusted product information and reviews written by neutral persons. According to new research by Vibrant Media, however, that thought process may no longer be the case, if it ever was. The Vibrant study included 1,000 Americans between the ages of 13 and 64 and revealed some interesting data that should serve as a wake up call for brands. Some of the study’s key finding includes: “…one in three consumers rate the advertiser’s own website as the most useful source of information after seeing a product.” “Sixty-four percent stated they were receptive to brand images, and 57 percent were receptive to video.” “Forty-six percent stated they were receptive to articles written by brands.” According to an article about the study, published on the Content Standard, “the majority of US consumers...Read post

  • Get Your Dealership On The First Page of Google

    With less than 8 percent of online search traffic making it to the second page of Google search, it’s clear that search ranking matters now more than ever before – but it also can take time to get up to the coveted first page of Google search.     When considering investing in SEO and PPC, many dealership owners are eager to know how to get on the first page of Google, and “how” to get the top ranking on a search results page. They want the satisfaction of being able to win instantly, but it's not always so easy.     The short answer is, “no one really knows” – not even the people who work for Google. But rather than just leaving it as a blank answer to a very difficult question, let’s investigate the reasons behind the response.     Unfortunately We Aren’t Google     In addition to their periodic major updates, Google also has a fresh batch of smaller updates that are constantly causing small fluctuations in rankings. They also have much deeper up...Read post

  • NextGen Group Emerges at NADA Conference

    From witnessing inspirational talks to walking the halls of Congress, the National Automobile Dealers Association’s conference in Washington, D.C., from Sept. 8-10 was an enormous success, especially for our industry’s emerging leaders: the “NextGen” contingent. NADA has a legislative conference each year dubbed, appropriately, the “Legislative Conference.” It is represented by a “Who’s Who” of the NADA: the board of directors, state association presidents, influential dealers, and the association’s executive team. But this year came with a twist. For the first time in the conference’s history, NADA changed the event’s format to specifically include the NextGen group – the emerging leaders in automotive retail. Since this was truly a special occasion, and because I was fortunate enough to attend, I want to share my memorable three-day experience with others in the industry. Background… The inaugural NextGen event was named the “House of Cars,” a pun...Read post

  • Changes in Car Ownership Patterns: Navigating the New Landscape

    No doubt about it: the patterns of car buying and car ownership have changed. Six years after the Great Crash of 2008, the wobbly recovery still hasn’t found its way into most consumers’ wallets. The result? Older cars are spending a longer time on the road before being replaced. The reason? Changing consumer demographics. New car ownership, once the ultimate baby-boomer status symbol, has become insignificant among the younger generation, with the 18-to-34 crowd preferring to spend their $200 billion in annual purchasing power on high-tech gadgetry rather than a new set of wheels. Faced with an extended bout of unsettled economic times plus a generational shift in consumer habits, many auto dealers find themselves at a loss as to how to respond. In today’s blog, we’ll discuss how dealers can thrive and benefit from longer-term car ownership, by uncovering the trends and discovering what is truly fueling them and staying on top of what is in your control: satisfying customer need.Read post

  • Mike Martinez, CMO of DMEautomotive, to Present at the 2014 DrivingSales Executive Summit; and DMEa Selected as a Finalist for the 2014 Innovation Cup

    Mike Martinez’s presentation, “Smartphones and the Purchase Game,” was selected by a panel of auto dealers; joins an agenda that also includes keynotes from digital expert and best-selling author Brian Solis; SEO ‘Wizard’ Rand Fishkin; eMarketer’s lead digital auto analyst, Mike Hudson; Kellogg School of Management marketing professor Florian Zettelmeyer, and online marketing pioneer, Bryan Eisenberg     Daytona Beach, FL – September 30, 2014 – Mike Martinez, CMO of DMEautomotive, has been selected to present at the sixth annual DrivingSales Executive Summit (DSES), the most authoritative profit-building event for innovative dealers. Martinez’s presentation, Smartphones and the Purchase Game, joins an agenda that includes keynotes from digital expert and author Brian Solis, SEO “Wizard” Rand Fishkin, eMarketer’s Lead Digital Auto Analyst, Mike Hudson, Kellogg School of Management Marketing Professor Florian Zettelmeyer, and Managing Partner of Eisenberg Hol...Read post