Community

Share your automotive expertise

2 Write a Blog Post

Filed in: None

EMDs: an Anecdotal Study

By Timothy Martell on Dec 27, 2013

EMD

If you’ve been paying attention to the world of search engine optimization this past year, you know that Google brought the hammer down on exact match domains. No longer can someone trying to rank for dog toys simply buy “dogtoys.com” and enjoy front page results…or at least that’s what people are saying. I hear it from people all the time actually, they’re afraid to get a domain that has their targeted keyword in it because they think Google penalizes exact match keywords now. That’s just not true, so I’m going to take a minute here and dispel some of the rumors.

 

To start, Google DID NOT penalize exact match domains, they jut stopped rewarding them. Sure, losing a reward can FEEL like a penalty when an existing site starts doing worse in the rankings, but it’s not the same thing. If you were to start a website today that used an exact match domain, you would have just as good a shot at ranking as any other domain, so if you want to include your keyword in your site name, then go for it. In fact, not only will it rank as well as any other domain, I think it will still have an edge.

Above, I used the example dogtoys.com. Can you guess why? The top result on Google for “dog toys” is, in fact, dogtoys.com. In the interest of fairness, I wanted to look at a single category of products and test the effectiveness of exact match domains in an admittedly casual and anecdotal fashion. I chose to look at general household goods, and to keep it random, I had my girlfriend yell out some household products for me to check at random. Here’s the first handful we did, in order:

Refrigerators: No exact match domain on the first page, all tried and established brands.

Coffee Table: Coffeetables.com is the first result.

Wall Clocks: No exact match domain on the first page, lots of respected home-goods stores.

Pillowcase: Pillowcases.net halfway down the first page.

Toaster Oven: Thetoasteroven.com halfway down the first page. This is an especially strong example in favor of the exact match domain as this result is a restaurant across the country from where I live, so it wasn’t influenced by geography.

Frying Pan: Fryingpan.com is the first result on the first page. It’s a ship you can tour in North Carolina. Again, not anywhere near me and it’s definitely not a local result.

Food Processor: No EMD on the first page, lots of web retailers.

Griddles: Thegriddle.com and thegriddlecafe.com both on the first page.

Charcoal Grill: Charcoalgrill.com is the second result. Again, a restaurant located across the country from me.

Coffee Pot: A few exact match domains for restaurants around the country. Another strong, strong point in favor of exact match domains lending considerable weight.

As you can see, exact match domains still come into play. If you want to argue with me and say that they don’t give you a better chance to rank, I believe that it’s up for debate, but to say that hurt your chances of ranking is just plain wrong.

 

Original post on Wikimotive's blog by Daniel Hinds.

Comments

If you do a search for "Automotive SEO" there's a nice blog ranked #2 that uses an EMD. It's not even on .com. :p

Dec 30, 2013

Comments 1 - 1 of 1

You must be logged in to comment

Login Create an account

Add your comments:

   

Timothy Martell's Recent Posts

Related Posts

  • Why Some Dealerships Continue to Struggle While Others Shine

    Why is it that the automotive industry struggles to realize that old processes are no longer relevant to today’s consumers? Today’s customers are more intelligent, technological, and scared than ever before. Today’s work force are today’s consumers as well, which means that...Read post

  • Google's New Store Visits Metric - PPC Driving Showroom Traffic?

    Google has very recently launched a new feature inside the Adwords reporting element called “Store Visits” and it’s something auto dealers should pay attention to. It isn’t open to 100% of Adwords advertisers yet - so now is the time to gain understanding and be ready. Here’s what the new store visits metric is all about, and what it means for your business. (this is a 12-pack post my friends, crack a cold one and enjoy!)   What Is The Adwords Store Visits Metric?   Without getting overly complicated, it’s a way that Google can utilize data from clicks on your paid search ads in conjunction with location and device data from the user to offer some pretty sharp metrics on when and if those clicks drive people through the doors of your showroom or onto your lot.   Let me illustrate:   A young man named Brian, a recent college grad, has landed his first job at a startup in Valparaiso, Indiana. He settles in for a few months and eventually decides it’s time to t...Read post

  • Great Sales People Aren’t Born They’re Made

    Training budgets have been cut back to the bone to preserve cash flow in these challenging economic times, so we cross our fingers and hope that good sales people are born and all we need to do is find them and recruit them!Read post

  • Happy Holidays from OneCommand

    With the holidays and end of the year just around the corner, the team at OneCommand wanted to take a moment to say thank you. Without your support and continued business, our success would not be possible. We understand you have many options in the marketplace and we are pleased you chose OneCommand as your preferred vendor. We are deeply thankful and would like to extend our best wishes for a happy and safe holiday season and a prosperous new year. The OneCommand offices will be closed on December 25th and January 1st, however we will be available December 24th and December 31st, should you need any assistance. We look forward to continuing to serve you in 2015. Thank you again for your loyalty to OneCommand, it is a pleasure doing business with you! ...Read post

  • Attribution Modeling – Tough to Implement?

    Many dealers use digital marketing for their websites with no idea how many cars their marketing has actually sold. Attribution modeling solves this issue.Read post

  • Don’t Sit Down! 6 Reasons to Change How You Do Your Investigation

    When you meet a new customer on the lot, where do you start your investigation process? I believe there is one best place to do it. But before I share what it is and why it’s the best, look at these typical places and pick the one where you usually start your investigation process: a) out on the lot, b) at your desk, c) on the show floor, d) near the new car the customer’s considering, and e) near the customer’s current car. I will share 6 reasons why only one of these places will gives you a unique advantage in the sale. It will also allow you to be efficient by learning about your customer’s needs and wants much faster.Read post

  • Digital Marketing Company Naked Lime Helps Automotive Retailers Seize Opportunities

    Naked Lime Marketing authored four white papers this year that showed digital marketing’s effect on the modern dealership. The white papers covered a range of topics in automobile retailing, including new profit opportunities, customer acquisition, web design, and digital engagement. You can download the whitepapers on nakedlime.com.Read post

  • What is the Zero Moment of Truth?

    Simply put, a Zero Moment of Truth buyer is one who is at the point of decision to buy a product or service. Discovering when this moment occurs and targeting the ZMOT buyer at the Zero Moment is a science – a combination of the right marketing message, and targeting of web search traffic patterns to maximize conversions (unique actions such as phone calls, web leads, and live chat) directly into a businesses’ website or telephone center. The primary component of successfully targeting and converting a Zero Moment of Truth buyer is ensuring proper representation where ZMOT buyers search. Google search (both paid and organic) and social media are highly desirable targets. A strong YouTube presence also boosts awareness and drives leads. For car dealers, classified listings such as Craigslist and CertifiedCars.com deliver ZMOT automotive customers all the time! The second part of uncovering Zero Moment of Truth buyers online is analyzing the current shopping and traffic patterns of...Read post