Community

Share your automotive expertise

2 Write a Blog Post

Filed in: None

Pinterest Grows Search

By Timothy Martell on Jan 7, 2014

Pinterest Search

 

Pinterest has been growing in popularity month over month, but that hasn’t stopped them from expanding their product. Much like Facebook, the pin-board social network keeps making changes large and small as it grows, trying to deliver the best product possible to both its users and advertisers. Today, they have made a large step forward by acquiring the search-focused company VisualGraph. What does this mean for Pinterest marketing moving forward? Let’s take a look.

Essentially, VisualGraph’s technology will make Pinterest users better able to search through the ever increasing mass of pins on the site. VisualGraph is a small company, with owners Kevin Jing and David Liu being the only employees, but their tech is powerful. Pinterest says the acquisition “will help us build technology to better understand what people are Pinning. By doing so, we hope to make it easier for people to find the things they love.”

The reason Pinterest wanted VisualGraph specifically is that their technology is able to recognize an astounding number of objects in pictures. With this tech implemented, Pinterest users will be able to type a term like “blue sweater” and find nearly every blue sweater available on Pinterest, even if their is no associated meta info detailing the image as such. The graph can also filter pornography, which is important to Pinterest as it grows as a family friendly brand.

Here is how the boys at VisualGraph describe their new jobs at Pinterest:

On Pinterest, millions of people are curating and sharing billions of Pins everyday. And these Pins are more than just images — they link to contents that can inspire and enrich people’s lives. We are excited for the opportunity to combine machine vision with human vision and curation, and to build a visual discovery experience that is both aesthetically appealing and immensely useful for people everywhere.

 

Original post about Pinterest search can be found on Wikimotive's blog by Zach Billings.

Comments

Timothy,

Do you see applications for Pinterest in Automotive sales? It would seem to me that Pinterest could be a great channel for a dealership to show their inventory, especially if the images on the dealer's Pinterest site were searchable based on make, model, color, etc.

What is your take on it?

Jan 8, 2014

Comments 1 - 1 of 1

You must be logged in to comment

Login Create an account

Add your comments:

   

Timothy Martell's Recent Posts

Related Posts

  • Why Every OEM Needs a “Me First” Relationship Management Strategy

    The relationship management trend among OEMs today is to drive positive review count on 3rd party sites such as Yelp in what we call a “spend to send” model. In this scenario, OEMs, either directly or through their franchised dealerships refer customers to these sites to write and read reviews. This makes sense, right? After all, consumers love these review sites and recent surveys have found that up to 88% of consumers trust online reviews as much as personal recommendations. But there’s a problem. In this strategy the OEM is paying (in marketing dollars) to send people away from its own consumer website and their franchised dealership websites to a 3rd party site where captive consumers are exposed to competitors’ reviews, new and used inventory, and competitor advertisements. While it’s a good idea for OEMs and dealers to be involved in reputation management related to 3rd party sites, there’s another strategy that will move the reputation needle faster, easier, and mor...Read post

  • How to Help Your Employees Win

    The development and training of your team can not be a one size fits all strategy.  As managers we hire green peas, show them a thing or two and send them off to learn from others whose numbers are below average.  Even worse is that we take the top 25 – 30 salespeople at the end of one month and promote them to manager the following month. We know they can sell a lot of cars, we think they'll do a great job as a leader, developer and motivator, however we often fail to give them the guidance to properly lead a team of sales professionals. Here are four suggestions to help you and your dealership move the needle. 1.       Ranking system. Not all sales people and managers require the same level of training. Develop a system that not only rewards your staff, but motivates them to advance to different levels of certification. I use the Bronze, Gold and Platinum levels inside our dealer group. By learning which level each team member is on allows me to devise a specific pla...Read post

  • How One Person Can Make A Difference: A Lesson in Customer Advocacy

    While the public is constantly barraged with negativity pertaining to car dealers, there are many instances that go ignored or are simply passed over. Let’s face it… the media (and a lot of websites/industry blogs) are typically more focused on perpetuating the stereotype of dealers as the “bad guys.” There are entire companies that have built their business model on this very premise. Anyone in the auto industry knows that you simply cannot do business that way and survive, yet stories and blog articles surface constantly about some random car dealer screwing a customer, refusing to fulfill promises, or taking advantage. Well, I’m here to tell you a story that might just make you like car dealers a little more. Part of my responsibilities with DealerKnows Consulting involves monitoring and assessing the performance of ISMs at dealerships. This service compliments DealerKnows’ services by providing ongoing and consistent supervision, assisting management in staying awar...Read post

  • Secrets Every Successful Dealership Knows

    Take Back Your Brand: Secret Strategies for a Thriving Dealership Every dealership depends on certain resources to be successful, but thriving dealerships know the secrets to long-term, bottom line success depends on investing time and money in core areas of the dealership to stay on top and build a solid, recognizable and profitable brand. Employees The success of a dealership hinges on its employees for obvious reasons, but there are ways to maximize the impact your employees have on your bottom line.  Great dealership's managers understand the importance of seeing their employees as individuals. Successful managers are able to pinpoint the unique talents and strengths of individuals on their team, empowering them to function at a higher level and deliver a better return on investment for their dealership. Gallup’s data shows that when an employee simply learns his or her strengths, that employee becomes 7.8% more productive, and teams that focus on strengths daily h...Read post

  • Innovative Dealer Partners with Village to Increase Sales and Loyalty

    According to an article in Automotive News, one dealer in Illinois has come up with a pretty ingenious loyalty rewards program idea – to leverage taxpayer dollars to increase car sales, while also helping to support local businesses.   Glenn Bockwinkel, President of Acura of Libertyville, approached the mayor of his local town and proposed an idea that he pitched as a win-win for the village’s car dealers, local business, consumers and the city -- The Shop Libertyville Rewards program.   It works like this: Any customer that shops at a local car dealership is given vouchers which can be exchanged for $200 in gift certificates, redeemable at 86 local retail businesses. Or, the $200 can be used to purchase aftermarket products at the local dealerships themselves. The idea is to keep local customers from purchasing outside the area, which helps the dealers stay in business and provides the city with additional tax revenue. In addition, any local businesses that accepts these c...Read post

  • The point of content marketing (besides SEO)

    Most successful business owners have some kind of strategy for marketing, growth and development. As such, most marketing now includes a digital budget, with various channels including display, pay-per-click, social, video and others.  However, half of the companies doing digital marketing have no content marketing strategy.  This is a major misstep, not only for SEO, but for overall brand growth. While many companies understand that customers are searching online and have developed keyword-centered SEO content marketing strategies to address this, most of these strategies revolve around creating content with very little value, other than a higher rank in search engine results.  Due to the amount of information available online for almost any product or service, the power in sales has shifted to the consumer.  A good content marketing strategy is not only in line with a business's sales goals, but also provides enough useful information that it can be used as a resource for resear...Read post

  • Ways to Improve your Customer Experience Strategy

    Customer expectations in the retail industry have changed considerably over the last few years, especially as more consumers are considering factors other than product price and quality. They’re looking for an enjoyable shopping experience and if you can’t provide it, they’ll head to your competition or online marketplaces. A well-developed customer experience strategy can help you hold on to the customers you have and earn new ones, but there are additional benefits as well.  Satisfaction levels are higher for both customers and employees when you transform shopping into a memorable “wow” instead of just swiping a credit card. Your approach to the customer experience is also powerful for brand building efforts, as you’ll gain a following of fans online and offline. When you exceed customer expectations, you’re positioned to capture market share and boost revenue. Have a look at these ways to develop a strong customer experience strategy and you’ll soon start reaping ...Read post

  • 10 Ways to Build Trust in Your Brand

    Take Back Your Brand By Building Trust The success of your business depends on the trust you are able to build for your brand. After all, consumers with confidence in specific brands will not only return and provide repeat business, but they will also spread word of mouth advertising to their friends, increasing the success of your business even more. Positive experiences drive them to return to the businesses that have been able to meet their needs and exceed their expectations. Most businesses and dealerships already know thatbuilding trust is a key component to creating lasting relationships, however, the specifics that lead up to gaining this trust sometimes need to be addressed. How do businesses and dealerships gain consumer trust and leverage brand influence so that shoppers return time and again to their preferred brands?   Creating trust in your brand is not something that happens overnight. It takes time, diligence, and patience to achieve the level of brand confidence yo...Read post