Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing

Google SEO 101

By Eliana Raggio on May 30, 2011

A few months ago, Google updated its SEO Starter Guide. Already the guide has been translated into 40 languages and has helped countless website owners and webmasters gain basic knowledge about search engine optimization and website usability. Now, in its latest iteration, the guide is packed with even more helpful information that should not be missed.

What is the SEO Starter Guide?

For years, webmasters always asked representatives of Google in forums and at conferences, “What are some simple ways that I can improve my website's performance in Google?" With so much information (and disinformation) on the Web regarding search engine optimization, Google realized that it could be intimidating for those just starting out on the Web.

That’s what led to the creation of the “Search Engine Optimization Starter Guide”, which covers numerous topics and areas that webmasters should consider optimizing. Google also included illustrations and simple language to ensure topics were explained sufficiently, without causing confusion.

Two years later, the updated version improves upon the original guide in several ways. First, Google added a glossary to define the terms used in the guide. There are also more examples to explain the topics covered. Google also included a section on how to optimize your website for mobile devices, which is becoming increasingly more important and relevant. And best of all, the guide doesn’t just cover what you should do; it also explains what you shouldn’t do.

Why would Google encourage SEO?

SEO often gets a bad reputation. For the most part, that negative perception is grossly unfair, but it begs the question, ‘why would Google want to promote SEO?’

The simple answer is that SEO is good for your website, your customers, and even for Google. Having descriptive title tags, appropriately named images, simple-to-understand URLs , informative on-site content, etc., helps Google understand what your website is all about – and subsequently influences rankings. These elements also have the added benefit of improving the usability of your website. And, providing users with what they are searching for means you’ll have a better chance of turning these users into customers.

 

I need more help with my SEO

If you haven’t already checked it out, you can download the new version of the guide here [PDF]. The guide is an excellent starting point for anyone in need of a little background on SEO and related terminology. But for those that need even more help beyond the basics, the experts at TK Carsites are always available to help.

* * *

This article was written by David Lux and originally appeared on Google SEO 101.

David Lux David Lux serves as Content Manager at TK Carsites. His expertise in content development helps support our industry-leading SEO and link building efforts.

You must be logged in to comment

Login Create an account

Add your comments:

   

Eliana Raggio's Recent Posts

Related Posts

  • Passive Intent - A Thought Technology I Learned from Warby Parker

    Passive Intent a phrase you wont find anywhere. Because for the most part it's somewhat contradictory. However the intention of being passive seems like an idea that we probably could all get behind.Read post

  • Should Dealers Target Everybody or a Selection of Buyers with their Advertising?

    At first glance, it's an easy question with an instant answer. Car dealers want to target everyone within driving distance with their message. As Ripley said in Aliens, "It's the only way to be sure." Upon closer examination, problems start to pop up. Even if we assume that "everybody" is actually a large portion of the audience (since you can't reach everybody from a literal sense), there are still holes in the strategy. Those who have extremely large marketing budgets could do it, but even then they really shouldn't. Here's why: At any given moment at most 3% of the adult driving population is in or near the market for buying one of your vehicles and that's if you have a very popular brand. For many brands it's under 1%. Reaching all of them requires large mass-media buys and a shotgun approach. Based upon diminishing returns, the second $10,000 can be less effective than the first, the third $10,000 will be less effective than the second... etc. Targeting is getting much, much...Read post

  • Yelp! WTF

    I’m not complaining about this at all. We could use more of these 5 star reviews to actually stick. But, it does make me wonder… Read post

  • Celebrate Summer with All-Star Baseball

    Every year, thousands of Major League Baseball games are played with millions in attendance. These same baseball fans are gearing up for the long awaited All-Star Game coming up July 14th.  Believe it or not, your dealership can leverage these enthusiasts’ excitement to drive sales and service business. How, you ask? With creative, relevant marketing. Check out these three ideas to celebrate summer with All-Star baseball. Get Active Here in Cincinnati, if the Reds combine 11 strikeouts during a home game, LaRosa’s (a local pizzeria) allows every fan with a ticket from that game to redeem it for a free pizza. This is an example of how a local business can get involved with the sport of baseball to promote their brand. Similarly, your dealership could offer discounts for events that transpire during the All-Star Game, such as offering $10 oil changes if a local player hits a home run or a similar promotion that may fit your particular business model.  Create a Contest Everybody l...Read post

  • 5 Simple Link Building Strategies for Small Businesses

    When someone new to digital marketing reads about link building strategies, it’s likely a confusing and stressful experience. The reason is, most people try to complicate the process to sell services by convincing you there’s something proprietary about their methods. Now, most businesses should consider SEO or link building services if they want to get results, but the cost is something many small businesses simply can’t afford. But instead of just forgoing link building altogether, you need solutions that fit your business, right? That’s why I’ve put together a list of five simple link building strategies that small businesses can start immediately. So take notes and start building links!   Sponsor Something Locally or Create Your Own Event Local businesses are often asked to sponsor events, children’s sports teams, and school functions. And while many see some of these are charitable or simply promotional, most of the organizations looking for sponsorship wou...Read post

  • Managed vs Self-Serve Chat

    The automotive industry is really starting to come around to the idea that they must have chat on their websites. It has moved from being a luxury to becoming a requirement due to the increased use of mobile and the trend towards real-time communication. Now, the debate has been shifting to an old question: manged or self-serve? There are advantages and disadvantages to each that we've discovered and we'd love to hear from the DrivingSales community about their opiinon. As we covered on a recent blog post, the reasons for managed are plentiful: 24/7 Coverage Professional, Consistent Responses Experience of Managing Chat Constantly Proven Scripts Over Off-The-Cuff Replies For every argument, there's a counter-argument. Self-serve chat software has its own advantages: Live Answers to Inventory Questions Direct Appointments Instead of Inquiries Dealership Personality Again, we offer both so we have all of the horses in this race. We simply want to know what you guys think. What...Read post

  • Who's Down The Street? How to Differentiate Yourself In A Busy World

    Look around, who’s your biggest (local) competition. If you’re like most of us, you know who they are, you constantly see their sales numbers and wonder  how can you beat them this month? What do they have that you don’t? You have the same cars, right? You have the same (more or less) finance programs? You have the same style dealership? If these answers are “yes,” it’s time you do something to differentiate yourself from the dealership down the street.  When the OEM’s consistently make every dealership “look” the same, what does it take to stand out in a sea of non descript buildings (& colored cars for the most part.)?   Do you have a mission statement? Is that mission statement displayed in your dealership? What about in your “virtual dealership?” What’s your virtual dealership? Your website! How many visits does your website get a week or a mont h? I bet it’s more visitors than people who walk into your showroom. There’s really no need to ad...Read post

  • Internet data.....what is the most important metric?

    I am in a nada internet 20 group. We share lots aof ideas and lots of data at each meeeting. Most of our meetings center around our internet composite. It is much like the financial commposite that nada uses for other 20 group meetings. It has everyones internet data in it and rates and ranks each member under different measurements. It is a great accountabilty tool that we use as a group. One section is dedicated to analytics off of our website. the other two sections are for cars.com and autotrader data.  While there are a ton of measurements in our composite I am trying to figure oout which are the most important. Originally we ranked evry page by bounce rate. We have found that a higher bounce rate is not always a problem. If you market properly and get the person to the page that they want to be on it could result in a bounce. Pages per visit fall in to this category as well. So does time on site.  Some of the othe measurements in our composite are thigs such as Number of v...Read post