Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing

Google SEO 101

By Eliana Raggio on May 30, 2011

A few months ago, Google updated its SEO Starter Guide. Already the guide has been translated into 40 languages and has helped countless website owners and webmasters gain basic knowledge about search engine optimization and website usability. Now, in its latest iteration, the guide is packed with even more helpful information that should not be missed.

What is the SEO Starter Guide?

For years, webmasters always asked representatives of Google in forums and at conferences, “What are some simple ways that I can improve my website's performance in Google?" With so much information (and disinformation) on the Web regarding search engine optimization, Google realized that it could be intimidating for those just starting out on the Web.

That’s what led to the creation of the “Search Engine Optimization Starter Guide”, which covers numerous topics and areas that webmasters should consider optimizing. Google also included illustrations and simple language to ensure topics were explained sufficiently, without causing confusion.

Two years later, the updated version improves upon the original guide in several ways. First, Google added a glossary to define the terms used in the guide. There are also more examples to explain the topics covered. Google also included a section on how to optimize your website for mobile devices, which is becoming increasingly more important and relevant. And best of all, the guide doesn’t just cover what you should do; it also explains what you shouldn’t do.

Why would Google encourage SEO?

SEO often gets a bad reputation. For the most part, that negative perception is grossly unfair, but it begs the question, ‘why would Google want to promote SEO?’

The simple answer is that SEO is good for your website, your customers, and even for Google. Having descriptive title tags, appropriately named images, simple-to-understand URLs , informative on-site content, etc., helps Google understand what your website is all about – and subsequently influences rankings. These elements also have the added benefit of improving the usability of your website. And, providing users with what they are searching for means you’ll have a better chance of turning these users into customers.

 

I need more help with my SEO

If you haven’t already checked it out, you can download the new version of the guide here [PDF]. The guide is an excellent starting point for anyone in need of a little background on SEO and related terminology. But for those that need even more help beyond the basics, the experts at TK Carsites are always available to help.

* * *

This article was written by David Lux and originally appeared on Google SEO 101.

David Lux David Lux serves as Content Manager at TK Carsites. His expertise in content development helps support our industry-leading SEO and link building efforts.

You must be logged in to comment

Login Create an account

Add your comments:

   

Eliana Raggio's Recent Posts

Related Posts

  • Relationships are key, so let me introduce myself.

    Hello Driving Sales community, relationships are vital in life and especially in sales. And this is why I wanted to take a minute and introduce myself. My name is Dustin Lyons, and I am the founder of Prospect Bomb. I have actually been a member of the community for a while now and have enjoyed participating in the forum conversations and blog posts, and learning from all of you as well. This is a great community and great way to share ideas and successes.Read post

  • Cocktails, House Sales and Creative Videography

    Forget thinking outside the box. This approach to marketing lights the box on fire...and films it burning.Read post

  • 6 Ways to Not Suck on Facebook

    You dedicate at least an hour of your day on your dealership’s Facebook business page. You chime in on posts about the auto industry, you change your profile and background photos, you post 8 times a day - YOU ARE COMMITTED. So why aren’t people liking your page?Read post

  • Who You Don't Target is as Important as Who You Do Target with Advertising

    The automotive industry has always been one that focuses on volume. Even those who do not consider themselves to be "volume dealers" still perform better when they are increasing the total number of units sold and service customers hitting the racks. We've grown accustomed to the concept of "bigger is better". In today's competitive automotive advertising and marketing arena, the dealers who are finding the most success are doing so by being smart with their targeting data. The free-for-all days of the past that used bulk-strategies have been replaced by hyper-targeting, improved data, and the type of business intelligence that can only come through careful examination rather than hitting it with a sledge hammer. Today, dealers need to be selective. You customers are selective. You need to be as well. What I'm talking about specifically is the trend of blasting out marketing and advertising messages where size matters more than targeting. This is a mistake. You can actually do mor...Read post

  • Autosoft Announces New Nissan Integration

    WEST MIDDLESEX, PA – July 17, 2014 – Leading dealer management system (DMS) provider Autosoft, Inc., (www.autosoft-asi.com) has announced that the Autosoft FLEX DMS has been approved for integration with the new dealer communication system that Nissan is rolling out to dealers. "Our goal is to offer the advantage of strong integration between Autosoft’s FLEX DMS and the systems our customers use to manage a successful business," said Mark Hellbusch, executive vice president and chief technology officer for Autosoft. He stressed the integration approval’s strategic value to Autosoft’s Nissan dealership customers, saying, "We are pleased to be approved by Nissan for integration with their new dealer communication system and are committed to aligning with their roadmap so Nissan dealers will experience the most efficient processes possible."Read post

  • The Key to Selling with VIN Activity

    Over the last 2 years we’ve been hearing more and more about the importance of watching VIN activity. The proof is out there – the more activity a vehicle receives, the faster it moves off your lot and into the driveway of a new owner. Increase VIN activity and the world is wonderful! But what exactly is VIN activity, and is some activity more important than other activity?Read post

  • Spark Additional Revenue with Reputation Management

    It’s no secret that auto buyers are turning to online resources before making an in-store purchase. Today’s buyers are more informed and ready to purchase when they walk into their dealership of choice. This is because these internet-savvy shoppers are researching their favorite model, including options and availability, examining local dealerships to see who carries the model of their choice, and visiting review and social sites to gather other consumers’ opinions to solidify their decisions. Once this extensive research is complete, then buyers go to the dealership to test drive the vehicle. Sound about right? With these types of buying patterns, it is more important than ever for your dealership to make a good first impression. But, how do you make a good first impression on the internet? Believe it or not, there are plenty of ways to accomplish this, but today we’re going to focus on upholding a positive online brand image through reputation management of online reviews. ...Read post

  • Stay Ahead of the SEO Curve with Schema.org Markup

    More and more businesses are incorporating SEO into their marketing budgets every day and car dealerships are a big part of this emerging trend. In this new world where people Google everything before they buy, it is more important than ever to adapt with new strategies that set your dealership apart from the competition. And Schema.org markup data is the most important form of structured data that is widely recognized by the top search engines.Read post