Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing

Google SEO 101

By Eliana Raggio on May 30, 2011

A few months ago, Google updated its SEO Starter Guide. Already the guide has been translated into 40 languages and has helped countless website owners and webmasters gain basic knowledge about search engine optimization and website usability. Now, in its latest iteration, the guide is packed with even more helpful information that should not be missed.

What is the SEO Starter Guide?

For years, webmasters always asked representatives of Google in forums and at conferences, “What are some simple ways that I can improve my website's performance in Google?" With so much information (and disinformation) on the Web regarding search engine optimization, Google realized that it could be intimidating for those just starting out on the Web.

That’s what led to the creation of the “Search Engine Optimization Starter Guide”, which covers numerous topics and areas that webmasters should consider optimizing. Google also included illustrations and simple language to ensure topics were explained sufficiently, without causing confusion.

Two years later, the updated version improves upon the original guide in several ways. First, Google added a glossary to define the terms used in the guide. There are also more examples to explain the topics covered. Google also included a section on how to optimize your website for mobile devices, which is becoming increasingly more important and relevant. And best of all, the guide doesn’t just cover what you should do; it also explains what you shouldn’t do.

Why would Google encourage SEO?

SEO often gets a bad reputation. For the most part, that negative perception is grossly unfair, but it begs the question, ‘why would Google want to promote SEO?’

The simple answer is that SEO is good for your website, your customers, and even for Google. Having descriptive title tags, appropriately named images, simple-to-understand URLs , informative on-site content, etc., helps Google understand what your website is all about – and subsequently influences rankings. These elements also have the added benefit of improving the usability of your website. And, providing users with what they are searching for means you’ll have a better chance of turning these users into customers.

 

I need more help with my SEO

If you haven’t already checked it out, you can download the new version of the guide here [PDF]. The guide is an excellent starting point for anyone in need of a little background on SEO and related terminology. But for those that need even more help beyond the basics, the experts at TK Carsites are always available to help.

* * *

This article was written by David Lux and originally appeared on Google SEO 101.

David Lux David Lux serves as Content Manager at TK Carsites. His expertise in content development helps support our industry-leading SEO and link building efforts.

You must be logged in to comment

Login Create an account

Add your comments:

   

Eliana Raggio's Recent Posts

Related Posts

  • The Cross-Media Approach: Are We Practicing What We Preach?

    When I look at advertising strategies in our industry, one of the most consistently missed opportunities I see is dealerships who are trying to save money by marketing to all their customers through email, and only sending mail to customers without an email address on file.   These dealers often ask me, “Now that I can email my customers, why do I have to send them mail?” My answer is simple: without a cross-media approach, you’re making a predetermination about your customers. And isn’t that exactly what you tell your staff NOT to do?   Think about it: when you choose to use ONE form of communication and exclude others, you’re assuming that every customer will respond to that medium every time—when in reality their lives and needs change on a daily basis.   For years I’ve heard my dealerships tell their staffs not to cherry-pick or “plate glass” the customer, stressing the inherent risks of making assumptions about customers’ apparent ability to buy base...Read post

  • Show Love to Leap into Loyalty

    2016 brings with it new possibilities and an extra day. That’s right, 2016 is a leap year, which means you get an extra day to sell and service more vehicles. This presents a marketable event to drive traffic and revenue, and an excuse to reach out to customers with relevant content. Leap day is just around the corner, so if you’re planning to leverage the extra day to create new possibilities you’ll want to get started. Here are three ideas to help you show love and leap into loyalty. Share Gift Certificates A great way to show love to customers is by utilizing the extra day to pass on savings. Think about utilizing gift certificates for your dealership and giving them to your most loyal customers. The gift certificates can be in a digital format or dropped into an email campaign to make distribution easy. Gift certificates are a great way to give back to customers for being good patrons. Get Creative Another great way to promote leap day and capitalize on the extra day is by ...Read post

  • Think Broadly For Automotive PPC

    While looking for specific long tail keywords that convert for the lowest cost is imperative in any PPC (Pay-Per-Click) campaign, automotive PPC has an extra set of issues to deal with. Many times, potential zero moment clients still use basic terms to search out and ultimately purchase a vehicle. SEM (Search Engine Marketing) approaches are often geared towards avoiding basic one or two word keywords, instead opting for laser specific long tail terms that indicate buying signals. Unfortunately, this becomes a tad more nuanced when dealing with automotive PPC because many customers will perform an extremely basic search looking for the nearest dealership in order to see its available inventory, and ultimately submit a lead and purchase a vehicle. Thus, while no true buying signals might be present in a given search, clients may still use those broad queries in search engines to find places to purchase. Another issue frequently arises because manufacturers and competing dealerships re...Read post

  • The Mobile Tipping Point

    For those of you who have never heard of the phrase tipping point, there are a lot of variations in terms of a definition - depending on who’s asking. To physicists, the tipping point is when an object gains enough nuclear material to sustain a chain reaction at a constant rate. To computing geeks/experts, “The tipping point is the critical point in an evolving situation that leads to a new and irreversible development.” To a “car guy” it could be when a customer walks into your showroom five minutes before closing time on a Saturday. We have all had a few of those. According to TechTarget, marketers define the tipping point as “a threshold that, once reached, will result in additional sales.”Read post

  • Gorillas, Balloons and Wavy Tube Men. Oh My!

    Our industry does a lot with gimmicks. You’d be hard pressed to drive through an auto mall or other area dense with dealerships and not see balloons, giant inflatable gorillas or wavy tube men. On nice days, we attempt to lure shoppers in with hot dogs and sodas. We incentivize test drives. We offer televisions, iPads and Playstations with purchase. There’s always a gimmick just waiting to be unleashed on our customers. But do any of these really attract (and keep) business? Sure, they might get someone’s attention. However, I highly doubt someone has ever decided to buy a car simply because they saw a gorilla on your roof.   We’re faced today with increasing competition. No longer are you simply competing with the dealerships in your PMA. Shoppers are able to buy cars online, through vending machines and, soon, straight from a GM pool of 30,000 cars. The ability to REALLY attract business lies not in the gimmicks you can throw in front of your dealership, hoping to attrac...Read post

  • Domain Explosion | Spammy?

    ARE DOMAIN EXTENSIONS SPAMMY? "1 of 5 Part Series" By: Grant GooleyRead post

  • Don't Let Fear Hijack Your Test Drives

    I’ve been in the automotive industry since I was 18 years old and the one thing that has remained the same, no matter what technology has been introduced, is the value of a test drive. Our research proves that including a test drive into the sales process is imperative. But lately test drives have been taking a beating. From the idea that millennials want an entirely online transaction without the test drive, to the kidnappings in recent news, test drives are getting a bad rap. We’re seeing safety concerns ramp up in our industry, from vehicles stolen during the test drive to a recent situation where a salesperson was actually kidnapped and physically harmed. While the safety of employees should be first and foremost on the minds of dealership management, we cannot let this critical step fall through the cracks of the process out of fear. If we stop giving test drives, our salespeople will be missing out on the biggest value builder available to them.  So much so, that only 4% of ...Read post

  • BREAKING NEWS: 2016 U.S. Women’s Car Dealership Report | Insights from Progressive Dealers

    This week, hot-off-the press, we’ve got the 2016 U.S. Women’s Car Dealership Report, showing how progressive car dealerships make a difference in the experiences of women and families. This national report shows what is important to women when shopping, buying and servicing their vehicles. The information in this report is drawn from over 4,000 women’s reviews and opt-in surveys. Using the reviews, Women-Drivers.com generates a Women Satisfaction Index® (WSI Score), ranging from a high of 5.0 to a low of 1.0. The surveys are used to delve deeper into women’s shopping, buying and servicing experiences. This information is specifically generated from dealerships certified through Women-Drivers.com based on the customer reviews. These progressive, forward-thinking dealers use the company’s platform to improve sales and service experiences for their women clients. Dealers who participate, continually evaluate the data an consumer intel they receive to ensure they maintain high...Read post