Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing

An Introduction: Social Signals for SEO

By JD Rucker on Apr 2, 2012

Over the next couple of weeks I will be going into more detail about how social media is utilized as an SEO tool for car dealers. We will go over some of the various components that we've been "playing with" over the last couple of years (and ramping up tremendously in the last few months) that have yielded some incredible results. This will be a Driving Sales exclusive.

Google and Bing have both acknowledged their use of social signals in their search algorithms. This is different than the sheer link-building aspect of social media. Social links are viewed very differently than standard website links. Twitter, for example, uses the "nofollow" attribute on their links and shrinks them. Two years ago, this made them relatively-worthless from an SEO perspective. Today, there are ways to use Twitter to push your pages over the threshold and achieve better rankings for individual pages and the entire domain in general.

That's just Twitter, and it's not the most important social site anymore when it comes to search rankings. I'll go much more in-depth here on Driving Sales about how they work and what you can do to improve your search rankings as a result, but in the meantime please check out this infographic by CMO that breaks down how some of the biggest social networks can be used for SEO and other things.

Click to enlarge.

Social Media for SEO

You must be logged in to comment

Login Create an account

Add your comments:

   

JD Rucker's Recent Posts

Related Posts

  • Top 5 Best Practices when posting to eBay classifieds

    With any new product and marketplace there’s a learning curve and we’ve recently gained more knowledge about what it takes to manage the “art” of posting to eBay classifieds. We want to share the Top 5 Best Practices we’ve learned over the last few weeks with you...Read post

  • Video: Selling a Ford F-150 to Jimmy Fallon

    That’s Pete Porzio, talking about hanging out with Tonight Show host Jimmy Fallon. Porzio won the Fingers of a 4×4 Competition that we followed very closely here at Driving Sales News. The question is, how did a highly rated salesmen from Illinois end up kicking it with the highest-rated host in late night comedy?Read post

  • Your Employees Are Speed Dating Your Customers

    Every single one of your customers, in some way, shape or form is speed dating you. You have just a few moments to make a first impression - you'd better make it a good one. Because it's no fun going home alone on a Friday night.Read post

  • Resolution Media Social Ad Study Findings

    The study found that many advertisers utilized Facebook ads primarily to generate awareness as opposed to engagement or direct-response actions. Therefore, in these cases, marketers optimize for reach and frequency as opposed to CTR or CPC.Read post

  • Become a Google Plus Wizard

    Google Plus was launched in 2011 to battle the growing social media trend on the web. Let's be honest though, the battle was primarily with Facebook and a little about Twitter.  Do you have a Google Plus account, but your not really sure if its worth your time? Well, you're in luck, learn how to become a Google Plus Wizard in this fun infographic by Gryffinn. ...Read post

  • Help Your Dealership Bloom with Fuel Efficiency

    For most of the country, the weather is starting to warm up and for consumers, that means more time outside and on the go. It also means more time spent in your vehicle getting to your destination. This presents a perfect opportunity to reach out to customers and offer them ways to save at the pump. Today I’ll share three ways you can help your dealership bloom with fuel efficiency. Offer Fuel Savings Tips There are many things your customers can do to improve their vehicle’s fuel efficiency. For example, advise them of these cost savings tips - it only takes 30 seconds to warm up their vehicle, turn off their engine while waiting in traffic, slow down and keep their speed below 60 mph, reduce the amount of weight in the vehicle, or drive with the windows up. This simple advice will go a long way to help your customers save at the pump. Promote Fuel Savings Service Package If you want to take your campaign one step further, think of some fuel savings services you can package toge...Read post

  • 7 Reasons to Adopt the New Twitter Profile Right Now

    This week, Twitter confirmed the long-standing rumors of a “face-lift” and launched its new Profile Page design. Currently the switch is "opt-in only" for existing users, yet all newly created accounts are automatically defaulted to the new look. Twitter's new look is more than a fresh coat of paint; there are several functional elements that you can use as a marketer to your advantage. Here are my 7 reasons to adopt the new Twitter Profile right now:Read post

  • Breaking: A "Spin-Off" at ADP

    This change allows the newly created and independent Dealer Services company to take advantage of a prime market moment for automotive retail and digital marketing services.Read post