Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing

An Introduction: Social Signals for SEO

By JD Rucker on Apr 2, 2012

Over the next couple of weeks I will be going into more detail about how social media is utilized as an SEO tool for car dealers. We will go over some of the various components that we've been "playing with" over the last couple of years (and ramping up tremendously in the last few months) that have yielded some incredible results. This will be a Driving Sales exclusive.

Google and Bing have both acknowledged their use of social signals in their search algorithms. This is different than the sheer link-building aspect of social media. Social links are viewed very differently than standard website links. Twitter, for example, uses the "nofollow" attribute on their links and shrinks them. Two years ago, this made them relatively-worthless from an SEO perspective. Today, there are ways to use Twitter to push your pages over the threshold and achieve better rankings for individual pages and the entire domain in general.

That's just Twitter, and it's not the most important social site anymore when it comes to search rankings. I'll go much more in-depth here on Driving Sales about how they work and what you can do to improve your search rankings as a result, but in the meantime please check out this infographic by CMO that breaks down how some of the biggest social networks can be used for SEO and other things.

Click to enlarge.

Social Media for SEO

You must be logged in to comment

Login Create an account

Add your comments:


JD Rucker's Recent Posts

Related Posts

  • Mike Martinez of DMEautomotive Selected to Present at the 2015 DrivingSales Executive Summit

    Martinez’s presentation “GRO Your Bottom Line” selected by auto dealers in a highly competitive process; joins an agenda with four award-wining authors and other industry experts Daytona Beach, FL – October 6, 2015 – Mike Martinez, Chief Marketing Officer of DMEautomotive and AutoPoint, has been selected to present at the seventh annual DrivingSales Executive Summit (DSES), one of the largest gatherings of progressive dealer executives, on October 19th at 11:15 AM at the Bellagio Las Vegas. Martinez’s presentation “GRO” Your Bottom Line was selected by a panel of dealers in a highly competitive process, in which only 1 in 3 applications was accepted.    Martinez joins a powerhouse DSES agenda that includes a Harvard Business School faculty member, leading search marketing and content marketing strategists, branding experts and technology visionaries, and award-winning authors. The DSES has sold out every year since inception and hosted over 1,000 attendees last y...Read post

  • Myth: Negative Comments are Bad For Biz

    Many businesses have avoided social interaction for fear that an existing bad reputation, or possible negative comments will come back to bite them.  These ideas may be true if the issues are left unchecked, but for a business that is highly active on social media, negative comments can turn into a positive experience. Legitimate customer comments around a product or service will definitely start to pop up when a business decides to start regularly using social media to promote their business.  Many of these could be negative comments which may cause some alarm to those not well-versed in the ways of social media marketing.  However, there is one simple solution - use social media as a platform to address customer issues head-on and allow customer service to shine. Rather than hiding legitimate concerns or negative comments, a business should provide a thoughtful response with options to further assist a customer via phone or email.  Also, someone should follow up internally to e...Read post

  • Navigating SEO: The 4 Most Important Factors to Dealership SEO Success

    Navigating SEO is a exclusive series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways dealers can improve their SEO and offers insight into how it will benefit business.   While there are thousands of articles that talk about search ranking factors, the majority of your site's success will come down to a few core factors. Ensuring you've got those boxes checked is what ultimately allows you to have the best search presence in your market.   In this post, I'll go over four of the most important factors that determine SEO success for car dealers, while offering tips and tricks to help you improve your site, grow organic traffic consistently, and sell more cars as a result.   Website Architecture   By now, you all know how important it is to actually have a website. There's just no contesting this in 2015. But beyond simply having a website, it's important that your site is developed and designed to allow it to comply with curren...Read post

  • 3 Birds Launches All-New Dealer Solution 3 Birds ME at Digital Dealer 19

    3 Birds Marketing has launched its all-new 3 Birds ME digital solution, the industry’s first all-in-one solution to show the results of each marketing component and reveal extra opportunities, at Digital Dealer 19. ME stands for “Market Effectively” and is a complete integrated solution that makes it easy to say the right thing at the right time across key channels on any device to reach the best customers. ME further eliminates frustrations and removes unnecessary layers of account management thanks to an advanced “Always On, Always Learning” analytics engine, developed in-house to meet the needs of modern dealers, regional groups, and OEMs.Read post

  • In Praise of a Balanced #AutoMarketing Strategy (It's about more than your website)

    I’ve made people that I actually like and respect very angry with me because I’ve questioned their belief system. No, not their religion; their belief that developing their primary website – at the expense of almost all other digital marketing – is a laudable goal. They even have data to back up the argument, but I will argue that their analysis of the data is fundamentally flawed for a couple of very important reasons – Reason Number One – Automotive is not ecommerce. They analyzie the data as if they were analyzing an ecommerce site and that will inherently lead them astray. Let’s look at the ecommerce model for moment; everything must eventually funnel into the primary website to sell the product – to gain the conversion. With automotive that is not the case. With automotive, everything must eventually funnel into the physical dealership – not the digital one. Let’s face it, we’ve been talking about the website as being the ‘Digital Showroom’ for so long t...Read post

  • Get Creative with Fall Car Care

    For many Americans, October marks the beginning of fall. For some of the country, the leaves have already started to change and the weather is getting cooler, but for the automotive industry, October is known as Fall Car Care Month. The month of October presents the perfect opportunity for Service Departments everywhere to increase traffic by reaching out to customers about needed fall maintenance. Most dealerships will be offering tips and savings to drive people into their service drives and this type of marketing is a great idea and probably much needed. But, what if you did something a little different this year? What if you decided to get really creative with your fall car care marketing? Instead of just delivering tips and savings to customers, what if you hosted targeted events at your dealership? Check out these two event ideas to promote fall car care by getting creative. Host a DIY New Owner’s Clinic This year think about hosting a DIY event in your Service Department. I...Read post

  • 3 Birds Marketing Unveils New Corporate Website in Support of 3 Birds ME

    3 Birds Marketing, the premier customer demand generation and retention marketing platform and solutions provider in the automotive retail space, has unveiled its all-new corporate website at The completely redesigned website supports the recent rollout of 3 Birds ME (Market Effectively), an all-new digital solution for connecting and communicating with today’s automotive consumers.Read post

  • Communication: Keys to Dealership Success

    Communication Drives Dealership Success When you think of all the things that go into making your dealership a success, communication ranks at the top of the list. In fact, without good communication—both inside the dealership and with your customer base—you’ll likely suffer unnecessary losses in sales, employees, and customers. And while it’s one of the most integral pieces to your success, great communication can also be one of the most difficult things to achieve. Why? Because your dealership is a complicated machine with many constantly-moving parts, and that makes it tough to ensure everyone stays on the same page. The goal of any great businessperson is to communicate well with those in our professional circles, however, it’s common for everyday issues to get in the way of delivering clear, concise messages to everyone who should receive them. George Bernard Shaw once said, “The single biggest problem with communication is the illusion that it has taken place.” C...Read post