Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing

A Visual Guide to How Users Interact On Pinterest

By Amanda Ryan on Feb 23, 2013

How Pinterest is Used

Pinterest is a site that not only lets us discover cool finds and interesting images, but provides us with the ability to form collections of items that are of interest to us. To say that there is some-what of a pull and fascination that takes over immediately after the first repin occurs would not be an exaggeration, for often times, what was supposed to be a few minutes of looking at images on Pinterest, usually ends up being a few hours. For businesses, this makes marketing a much easier process for they can be easily found and their products discovered through pins, repins, and boards on Pinterest.

If you are a brand, understanding who uses the site is of importance when trying to target a particular audience. Having the ability to build a community that chooses you and your products based on your brand being what they are interested in, is invaluable and is what makes Pinterest an important tool for businesses.

This infographic provides some insight to how users interact on Pinterest and several reasons why your brand should be using it too.

How Pinterest is Used Infographic

[Infographic via: Wishpond]

Comments

Great info! Happy Pinning (with a purpose)!

Feb 25, 2013

Comments 1 - 1 of 2

You must be logged in to comment

Login Create an account

Add your comments:

   

Amanda Ryan's Recent Posts

Related Posts

  • Improve Your Results with these Top 5 Best Practices for Following Up

    New month, new blog series. This is a topic that is near and dear to our hearts -- following up on leads. Sure, we deliver car buyers to you, but we that's as far as we can take it. Then we have to put these consumers into your capable hands and let your sales process take over from there. (Any sales rep will tell you that this is where the real magic happens.) We've come a long way from our humble beginnings as 1-800-CAR-LOAN in 1989, and during that time we've collected some recommendations for best practices that will give you, our dealer partner, the best results.Read post

  • Want the REAL Reasons Women Buy from their Salesperson?

    Welcome to Women’s Wednesday! Dealers who “get it” know that the key distinction in optimizing sales to women is having exceptional sales advisors who offer exceptional service. But what does that really look like? Women tell us directly through our car dealer review platform what works for them when interacting with a sales agent. Below are their top 5 reasons for buying a car from them: Trust 52.3% Being Respectful 52.1% Likeable 47.8% Knowledgeable 45.6% Understanding 40.6% These percentages add up to more than 100% because reviewers can submit multiple answers. NOTE: Coming in at 34% was the ‘price of the vehicle’. It is important, but ranks 6th overall. Clearly, connection and relationship are pivotal, outranking price. Trust: Women buy from those they trust. It’s essential to build trust – that rapport can take just a matter of minutes to create. The best way to build trust is to provide valuable and relevant information, quality guidance and advice. Be h...Read post

  • Top 5 Best Practices when posting to eBay classifieds

    With any new product and marketplace there’s a learning curve and we’ve recently gained more knowledge about what it takes to manage the “art” of posting to eBay classifieds. We want to share the Top 5 Best Practices we’ve learned over the last few weeks with you...Read post

  • Video: Selling a Ford F-150 to Jimmy Fallon

    That’s Pete Porzio, talking about hanging out with Tonight Show host Jimmy Fallon. Porzio won the Fingers of a 4×4 Competition that we followed very closely here at DrivingSales News. The question is, how did a highly rated salesmen from Illinois end up kicking it with the highest-rated host in late night comedy?Read post

  • Your Employees Are Speed Dating Your Customers

    Every single one of your customers, in some way, shape or form is speed dating you. You have just a few moments to make a first impression - you'd better make it a good one. Because it's no fun going home alone on a Friday night.Read post

  • Resolution Media Social Ad Study Findings

    The study found that many advertisers utilized Facebook ads primarily to generate awareness as opposed to engagement or direct-response actions. Therefore, in these cases, marketers optimize for reach and frequency as opposed to CTR or CPC.Read post

  • Become a Google Plus Wizard

    Google Plus was launched in 2011 to battle the growing social media trend on the web. Let's be honest though, the battle was primarily with Facebook and a little about Twitter.  Do you have a Google Plus account, but your not really sure if its worth your time? Well, you're in luck, learn how to become a Google Plus Wizard in this fun infographic by Gryffinn. ...Read post

  • Help Your Dealership Bloom with Fuel Efficiency

    For most of the country, the weather is starting to warm up and for consumers, that means more time outside and on the go. It also means more time spent in your vehicle getting to your destination. This presents a perfect opportunity to reach out to customers and offer them ways to save at the pump. Today I’ll share three ways you can help your dealership bloom with fuel efficiency. Offer Fuel Savings Tips There are many things your customers can do to improve their vehicle’s fuel efficiency. For example, advise them of these cost savings tips - it only takes 30 seconds to warm up their vehicle, turn off their engine while waiting in traffic, slow down and keep their speed below 60 mph, reduce the amount of weight in the vehicle, or drive with the windows up. This simple advice will go a long way to help your customers save at the pump. Promote Fuel Savings Service Package If you want to take your campaign one step further, think of some fuel savings services you can package toge...Read post