Todd Smith of Activengage

Meet & Greet- You have four seconds to make a great first impression with you shopper. Yep that is it! Research shows that a person makes up their mind about another individual within 4 seconds of meeting them. Make your approach and greeting powerful.

Your Elevator Pitch- Within 30 seconds you need to be able to explain why the shopper should do business with you and your dealership. It has to be powerful and poignant. Show the shopper the benefits that you can bring to the shopper. This pitch needs to be centered around helping the shopper fulfill their needs.

RTDB- Ready To Do Business is essential to closing deals. Being prepared is so important yet half the time we are scrambling around without a pen, nothing to write on, no inventory sheets etc. Get into the game be prepared and get ready your next sale is right around the corner.

Product Demonstrations- Deliver a walk around that is unforgettable and make the actual test drive just a bonus. Take the time and present the vehicle or vehicles like they are one of a kind. Point out little known facts about the vehicle that shoppers might not have known and involve them in exploring the vehicle with you and always highlight superior features and how they will benefit the shopper in their daily life.

That’s four quick tips recapped for you. Have a great week selling cars and remember.

“Whatever your mind can conceive it can achieve.”
Napoleon Hill

Happy Chatting,

Todd

Tags: active engage, activengage, automotive sales training, dealer chat, dealership sales training

This entry was posted on Tuesday, December 1st, 2009 at 3:13 pm and is filed under Dealership Problem Solving, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.