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As the industry progresses towards a holistic internet marketing approach, many of the tech-savvy dealers (particularly those on Driving Sales) have experienced a shift in the way they handle their websites. The days of "let the vendor do it" are slipping away as dealers are demanding the ability to edit and improve their own websites in a partnership with their vendor rather than relying on the vendor and taking their word on it.
This shift is evident in the amazing websites that dealers are building with various platforms. There are three factors that every dealership must consider with their websites' performance: traffic, leads, and sales. While the last one might have more to do with the conditions and circumstances at the dealership itself, to say that the website doesn't affect the ability of the dealership to increase sales is ludicrous. Traffic and leads are directly influenced by the condition of the website.
In this webinar, Jeff Cryder (who spoke at the last DSES in Las Vegas) reveals some of the techniques and design concepts that he employed to create his high-conversion website. One does not have to be in the heart of a major metro to make a difference with their website as Jeff and his team have proven.
