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In the latest issue of Advertising Age, Land Rover has announced it is the first national auto brand to use Twitter to promote its new models. If you are not sure what Twitter is, it is kind of a mass network of connected people who text each other (called tweeting) to talk about things of interest to both parties.
In the article, written by Ad Age writer, Jeremy Mullman, Land Rover's ad agency, WPP-owned PR firm, Wunderman, put together the Twitter campaign and paid a Twitter network to spread the news about Land Rover. While it is too early to tell how the campaign will turn out, the new Twitter paid network called Twittad has about 4,500 members. To read more on the story visit: