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Google finally released a Search Engine Optimization primer that is easy to read. I would strongly recommend that readers download the PDF and pass it around your eMarketing team. The guide can be downloaded using the link below:
The guide confirms many of the suggestions that have been made on this forum in the past. The booklet will be a review of the basics for some and eye-opening for others. If after reading the book, you compare what is on your website you will most likely find many opportunities for improvement.
Most car dealers who read the booklet will quickly find out that their website does not comply with all the guidelines in the book. Knowledge is powerful so the good news is you now have something from Google to discuss with your car dealer platform developers.
Many car dealer web developers will tell you that the booklet's suggestions are not important. This is because they can't fix their platform in any reasonable time to comply. If you want to rank in Google, my suggestion is to play by their rules. This is a good start to understand what Google expects to see on your website.