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Exclusive Blog Posts

Video: What Are Your Best Tips For Car Shoppers

Video: What Are Your Best Tips For Car Shoppers

They range from the practical (make sure you test drive the car) to the silly (make sure you like the car) to the urban legend (make sure you buy the c…

Texting for Business Landlines - Wait, you can text landlines?

Texting for Business Landlines - Wait, you can text landlines?

I understand that there are many texting platforms but not all texting is created equal. Often dealerships have found trouble with providing one number to …

Tech-Pocalypse Now!

Tech-Pocalypse Now!

There’s a shortage of technicians most dealerships are experiencing, and the drought has no end in sight. Unwittingly, well-trained technicians n…

Making the Sale by Communicating with Your Customers

Making the Sale by Communicating with Your Customers

You may see and talk to dozens of customers on any given day and while most of them are at your dealership to purchase a car (some may just be browsing), o…

5 Referral Program MYTHS - BUSTED!

5 Referral Program MYTHS - BUSTED!

Myth 1: Referral Marketing Programs are less cost effective than other marketing channels. FALSE! 92% of people trust recommendations from friends over…

If your are looking for new strategies to improve your Internet Marketing visibility, Internet Reputation and your Social Media footprint in 2010,  the team at has quietly been building a set of tools that can be leveraged in new ways.

I love to share great ideas with the automotive community as I find them. Since Facebook is a hot topic I thought I would write about ways to make your Facebook page more interesting.

In the past few months I have been testing and implementing some of the free tools that come from DealerRater when a dealer is signs up for the Certified Dealer  program.   There are many benefits to the program but I would like to discuss one of the new recent ways their dealer platform can be leveraged.

Facebook Inventory Classifieds

Dealers can now add their car inventory to a Facebook Fan Page tab using tools from  You can see an example of this technology on the Infiniti of Norwood Facebook Fan Page below.

There is a tab called "Classified Ads" on their Fan Page which when you click on the tab it shows their inventory.  This is a tasteful way to add additional functionality to Facebook without posting cars in the main Facebook news stream.  This feed is free to dealers on the Certified Dealer program and it is easy to add to your fan page.

The trick is to add graphics or call to action messages to make your fans aware of the tab.  Then if they want to look at cars they can and you can keep your news stream more meaningful and a value to your followers.



Customized Facebook Tabs

If you didn't know it, you can add HTML code pages to your Facebook Fan Pages that can look just like your website.  It can also have active buttons that bring people to your website.

You can see another example from ABC Motor Credit's Facebook Page shown below.  They are a Buy Here Pay Here dealership in Ohio and they have a contest running which they wanted to leverage on Facebook as well as getting clicks to their website.  So this custom tab was created:


If you are not handy with HTML coding, find someone to help.  It only took a few minutes of our team's time to take the HTML code from ABC Motor Credit's website and created this tab.  Once these TABS are created, you can add graphics to the Fan Page to encourage people to click on the tabs.

There is a number of creative ways to enhance Facebook.  Inventory feeds, video channels, website forms, specials pages or something completely crazy can now be implemented to super-charge your Facebook page.

2010 Internet Marketing Strategies

Car Dealer Marketing Boot Camp

Do you like these ideas?  You can super-charge your 2010 Internet Marketing Strategies by attending the Automotive Marketing Boot Camp in Orlando. It is being held on February 12th, one day before the NADA Convention in Orlando.

Get the edge on your competitors regarding social media, SEO, microsites, pay-per-click and video marketing strategies from industry leaders.

Jared Hamilton will be the opening night keynote speaker on Thursday evening February 11th.  Sign-up today.

Learn more about this limited engagement event at:

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