The Automotive Marketing Boot Camp, held in Orlando on February 12th
, one day prior to the official start of NADA, brought together top professionals from the industry that supported and sponsored the educational event.
The Boot Camp is a hands-on skills based training program which covers the most important elements of automotive digital marketing strategies: social media, blogging, video, link building, content creation, SEO and pay-per-click marketing. The classes offered attendees hands-on classes which will deliver the abilities dealers need to understand, manage and catapult their online marketing strategy to the next level.
The five industry sponsors included:
Brian Pasch is the CEO of PCG Digital Marketing
(formerly Pasch Consulting Group) and one of the Boot Camp's expert speakers, as well as a co-host. Pasch applauds the companies who supported the boot camp adding, "As automotive retailers move to more digital marketing strategies, education and training is needed for car dealers. The Boot Camp sponsors recognize the evolving needs of dealers and their need to educate themselves to further their success."
More information about this year's boot camp can be found online at http://www.automotivemarketingbootcamp.com/