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Google Places, formerly called Google Maps, has a new feature that allows to you add customized, time sensitive text on your business detail page. For the average car dealer, consumers will view your detail page on Google Maps over 500 times a month.
If that is the case, then why not add a personalized "post" that you change each month to match your current sales promotions and incentives. You can only type in 160 characters but the placement of the text is locate perfectly for a consumer to see.
Login to Google Places
To see where you make these posts, login to Google Places and click on your store listing. The page will look something like this:
In the upper right hand corner, you will see a new area to add a post to your comments that will appear on your Google Maps page for up to 30 days. Here is a close-up:
Once you create the call to action message and click on the Post button, it will go live on your Google Maps listing. You can get creative here but keep in mind that your competition probably is unaware of this feature so use it to your advantage.
You can add a message about being the highest rated dealer in the area or that you have the best incentives to purchase at your dealership. You don't have alot of room so use it wisely.
Do you have some examples of what you plan to add with a post on your maps page?
Share them here and add a comment below.