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Last year I reviewed 35 popular automotive website platforms and published the results in the first ever Automotive Search Marketing Architecture (ASMA) study. Of the 35 platforms reviewed, nine companies were recognized for excellence based on criteria that I set for the study.
We are now finalizing the applications for the 2010 ASMA Awards that will be presented this fall. I would like DrivingSales.com members to offer feedback on some of the criteria you would like to see in the comparison grids this year.
We will review about 40+ website providers this year and part of the study will be a chart that compares the base feature set of their website and add on modules the vendor offers. This year we will include line items for mobile sites, mobile apps, Facebook apps, CRM, market pricing tools, etc.
As we compare and contrast the 40+ car dealer website platforms, what type of side by side data and comparisons would you like to see? This is a big undertaking to create the report so your feedback will help make the report more meaningful to automotive professionals.
Please share your feedback here...I would appreciate your thoughts.
Brian Pasch, CEO