Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

Automotive Group Steps Into The Future With Virtual Reality

Automotive Group Steps Into The Future With Virtual Reality

Shawn long's goal is not to replace old-school car dealerships with virtual reality, but to give dealerships the ability to compete in the same space as Re…

Video: What Are Your Best Tips For Car Shoppers

Video: What Are Your Best Tips For Car Shoppers

They range from the practical (make sure you test drive the car) to the silly (make sure you like the car) to the urban legend (make sure you buy the c…

Texting for Business Landlines - Wait, you can text landlines?

Texting for Business Landlines - Wait, you can text landlines?

I understand that there are many texting platforms but not all texting is created equal. Often dealerships have found trouble with providing one number to …

Tech-Pocalypse Now!

Tech-Pocalypse Now!

There’s a shortage of technicians most dealerships are experiencing, and the drought has no end in sight. Unwittingly, well-trained technicians n…

Making the Sale by Communicating with Your Customers

Making the Sale by Communicating with Your Customers

You may see and talk to dozens of customers on any given day and while most of them are at your dealership to purchase a car (some may just be browsing), o…

PCG Automotive Website Awards Expanded to Include Design and Technology

Brian Pasch, CEO of PCG Digital Marketing, announced that the company will be expanding the scope of the PCG Automotive Website Awards (AWA).  Starting with their 2010 Awards Program in October, PCG will add coveted industry awards in a total of three categories: Search, Design, and Technology.

The new award categories are a result of the industry’s response to the popular Automotive Search Marketing Awards (ASMA) which will continue under the AWA “search” category.   The ASMA awards are the standard for recognizing website platforms that excel in organic search.

In the Automotive Website Design category, awards will be given for three classifications of automotive website platforms: dealership websites, manufacturer websites and third party automotive advertising websites.

In the Automotive Website Technology category website platforms will be evaluated on innovative core technology that stands above their peers. In the past year the automotive industry has witnessed numerous technological advancements in car dealer websites.  Mobile integration, geo-targeted marketing, chat, CRM, and advances in search advertising all will be considered.

The awards will be presented at an invitation only industry breakfast sponsored by PCG Digital Marketing in Las Vegas on Tuesday, October 12, 2010 at 8:00 am.  Members of the press and automotive industry who would like to attend the 2010 PCG Automotive Website Awards presentation should contact Carrie Hemphill at 732.450.8200, ext 2.

About the ASMA Awards

Started in 2008, the ASMA Awards are designed to provide car dealers with an independent view of website platform technology as it relates to organic search marketing.   The report assists car dealerships in evaluating new website platforms.

The ASMA Awards also recognize the best platforms that allow consumers and car dealers to connect on the Internet.   The 2010 ASMA study book will be over 150 pages this year and will review 45 website providers.  The report will be the industry’s reference guide for the best in automotive website technology.

Brian Pasch is a recognized authority in automotive digital marketing and a noted speaker in the field of Automotive SEO.   He has compiled a team of experts at PCG Digital Marketing who are qualified leaders in the field of automotive digital marketing, website design and technology.

Submit Website Design Candidates

Members of the Automotive Industry are encouraged to submit their recommendations for the three awards that fall under Automotive Website Design (AWD) this year.    Automotive website companies are asked to limit their submissions to four car dealership websites.

Recommendations must be received by September 20th and can be submitted online at

Contact PCG Digital Marketing

Carrie Hemphill

Media Contact

PCG Digital Marketing

732-450-8200 ext 2

 Unlock all of the community & features  Join Now