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Jared Hamilton
From: Jared Hamilton
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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

The Importance of Localized Digital Marketing for Car Related Businesses

The Importance of Localized Digital Marketing for Car Related Businesses

Marketers and business owners have no other option but to follow the customers in their digital migrations and endeavors. Car businesses are no exception t…

Video: What Are Your Best Tips For Car Shoppers

Video: What Are Your Best Tips For Car Shoppers

They range from the practical (make sure you test drive the car) to the silly (make sure you like the car) to the urban legend (make sure you buy the c…

Texting for Business Landlines - Wait, you can text landlines?

Texting for Business Landlines - Wait, you can text landlines?

I understand that there are many texting platforms but not all texting is created equal. Often dealerships have found trouble with providing one number to …

Tech-Pocalypse Now!

Tech-Pocalypse Now!

There’s a shortage of technicians most dealerships are experiencing, and the drought has no end in sight. Unwittingly, well-trained technicians n…

Making the Sale by Communicating with Your Customers

Making the Sale by Communicating with Your Customers

You may see and talk to dozens of customers on any given day and while most of them are at your dealership to purchase a car (some may just be browsing), o…

What Automotive Training Videos Would You Watch?

I'm heading out in a few weeks to record a series of educational videos covering different aspects of automotive digital marketing, search engine optimization, reputation management, car dealer microsites, and social media integration.

I would love to get input from the DrivingSales community on the topics that you would like to see filmed.  The videos will be approximately 10-15 minutes in length so they are laser focused on one topic.  More complicated topics would be broken out into parts 1,2,3, etc.

Since September I have been mentoring 100 car dealers in the Automotive SEO Study and one of the most popular comments that I receive is that members of the study love to go back and reply the videos of the live webinars.  Some have commented that they play them back multiple times to catch all the details from our lessons. 

Automotive Training Videos

That is what makes video training so effective; you can repeat the videos until you get the subject matter integrated into dealership process.  With that in mind, I would love for you to make some suggestions.  In order to guide your thoughts and suggestions, here are a couple of planned videos segments:

Google Places

  1. Introduction to Google Places
  2. Completing Your Business Profile
  3. Optimizing Your Business Profile
  4. Understanding Google Places Analytics
  5. Monitor Consumer Reviews

Search Engine Optimization

  1. Introduction to SEO
  2. How The Search Engines Work
  3. Domain Name Purchasing Strategies
  4. Microsite Publishing Strategies
  5. Link Building Strategies
  6. Creating Optimized Content Pages
  7. Content Publishing Strategies

You get the idea.  With larger topics you need to break the videos into segments.  So share your creativity and if you have a "wish list" for great educational video content that you can use in your dealership to train your staff or a refresher course for yourself, make some suggestions.

I'll use the feedback from members to guide my video segments that I film this month and also in the coming months.


Brian Pasch, CEO
PCG Digital Marketing

P.S. Don't forget to join me in Napa for our Digital Marketing Strategies Conference on February 1-3rd, 2011 just prior to the NADA Convention in San Francisco.

Ryan Gerardi
With mobile marketing being so new to auto sales at the dealer level, how about some insights for dealers regarding mobile technologies and strategies. Dealers are having relatively good success in the mobile arena with the service departments so maybe highlighting some best practices there would be useful.
Shawn Vieira
Would be nice

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