Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

Driving Sales Executive Summit 2016

Driving Sales Executive Summit 2016

Driving Sales Executive Summit 2016   For me this was the best Driving Sales Executive Summit to date. I have never networked as much as I …

Should Your Dealership Internally Manage Your SEM and AdWords Strategy?

Should Your Dealership Internally Manage Your SEM and AdWords Strategy?

There’s a lot of talk about SEM, PPC, SEO and AdWords... 1. What is the difference between them? 2. Which will be the best fit for your digital…

Building Effective Vendor Relationships

Building Effective Vendor Relationships

  There is a tendency for us automotive digital marketers to allow others the ability to dictate and demand our time. I’m not talking so mu…

How Do You Deal With Declined Services?

How Do You Deal With Declined Services?

In our industry, every department is involved in sales. And although it’s called the ‘Service’ department, you and I both know there&rsqu…

The Importance of Localized Digital Marketing for Car Related Businesses

The Importance of Localized Digital Marketing for Car Related Businesses

Marketers and business owners have no other option but to follow the customers in their digital migrations and endeavors. Car businesses are no exception t…

Integrated IRM Monitoring Tools Show Industry Shift

One observation from the NADA Convention was the number of website vendors that were integrating social media monitoring and reputation management tracking tools into their client dashboard. Two such companies I had a demo with were @utoRevenue and

The shift to integrate social media tracking and reputation management alerts will eventually limit the business upside of stand alone reputation management software companies and social media syndication tools.

I predict that these stand alone tools will be seen as a silo applications in the near future. These companies will be either purchased by larger website providers or they will fade away. Social Relationship Manager

Social Relationship ManagerThe Social Relationship Manager which was unveiled at the 2011 NADA Convention was impressive.

Customers of that are engaging in social media and use third party reputation management tools should get a demonstration. This is one slick application!

After seeing the integration of social media signals as well as content aggregation, dealers on the platform will be pleased with this timely feature set. I would say that car dealers are finally waking up to the fact that consumers are influenced by the reviews that they find online.

@utoRevenue Reputation Management Tools

autorevenue reputation management@utoRevenue which focuses on client retention processes for the automotive industry has added an IRM dashboard into their product line.

According to their press release: "The 360-degree reputation management solution provides dealers with an innovative approach to tracking, managing, and influencing their online reputation. Going beyond the traditional solicitation techniques employed by most in the industry, customers engage at key points in the retention cycle, when positive experiences are most likely to be captured and negative experiences can be quickly addressed."

It makes sense to me that the service provider that is already responsible to email clients, produce newsletters, and keep client's engaged with the dealership via coupons, offers, and education should leverage that same channel for reputation management.

I know that consumers do NOT want extra calls and email from car dealers. If you are a current customer of @utoRevenue, I would call and get a demo of this new product offering.

Check With Your Platform Provider

Other major website vendors will be rolling out integrated reputation management alerts, escalation processes, and review progress monitoring in the upcoming months. So before you go out an purchase a stand alone product, talk to your website vendor and see what they have in the pipeline.

Data integration will become increasing important in the years ahead, Integrating your IRM data and social engagement stream into your main CRM system will be a wise choice. The opportunities for data mining will only increase when all contact data and outside content are combined in one data warehouse.

 Unlock all of the community & features  Join Now