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Brian Pasch

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Exclusive Blog Posts

The Importance of Localized Digital Marketing for Car Related Businesses

The Importance of Localized Digital Marketing for Car Related Businesses

Marketers and business owners have no other option but to follow the customers in their digital migrations and endeavors. Car businesses are no exception t…

Video: What Are Your Best Tips For Car Shoppers

Video: What Are Your Best Tips For Car Shoppers

They range from the practical (make sure you test drive the car) to the silly (make sure you like the car) to the urban legend (make sure you buy the c…

Texting for Business Landlines - Wait, you can text landlines?

Texting for Business Landlines - Wait, you can text landlines?

I understand that there are many texting platforms but not all texting is created equal. Often dealerships have found trouble with providing one number to …

Tech-Pocalypse Now!

Tech-Pocalypse Now!

There’s a shortage of technicians most dealerships are experiencing, and the drought has no end in sight. Unwittingly, well-trained technicians n…

Making the Sale by Communicating with Your Customers

Making the Sale by Communicating with Your Customers

You may see and talk to dozens of customers on any given day and while most of them are at your dealership to purchase a car (some may just be browsing), o… Should Be Included In Your Automotive Advertising Strategy

The largest Wiki website for the automotive industry is located at and its amazing to see what innovative dealers are doing to leverage this platform.

First, CarDealerWiki is free to create, update, and add pages about your dealership. You can create pages for sales, service, parts, new cars, used cars, and the possibilities are endless.

With all this power, and SEO value that this platform provides, it's odd that so few dealers have leveraged the website. Content publishing must be a part of a comprehensive automotive advertising strategy.

Free platforms like, press release websites, blogs, bookmarking sites, and social media tools can all be part of a low cost, high ROI strategy.

Capital Ford Dealer

Capital Ford in Regina

There are many examples of dealers who have leveraged CarDealerWiki to increase the "paths" by which consumers can find their dealership. One of the best examples of Capital Ford Lincoln in Regina Canada.

They have created a number of great pages to market their dealership and best off all their investment in content publishing is paying off. You can visit their main Wiki page at:

Their main dealership page, demonstrates the power of the customizes automotive Wiki platform. Their main Wiki page contains YouTube customer testimonial videos, their blog feed, customer reviews, and live inventory from their daily inventory feed.

One of the biggest advantages of is that is can accept RSS feeds. That means you can feed in live reviews from and

Members of the Automotive Advertising Network (AAN) can use this feature to create sustainable links to their dealership Vehicle Detail Pages because each night the cars that are displayed are updated by what is in stock. This feature creates free "mini-sites" that help increase the visibility of the cars you have for sale.

Basically, members can create their own automotive classified pages, without limit. Capital Ford Lincoln's ability to make pages for each model year that they sell is also paying off. As you can see from the screen capture below, a year, make and model search for the city clearly shows the power of CarDealerWiki for Automotive SEO.

2011 Ford Explorer Regina

Anytime you use a free platform for content publishing, you need to check if the links that are being created are being respected by the search engines. That is because some platforms place "no follow" tags on all outbound links. offers strong Automotive SEO value and "follow" links. Yahoo provides a link checking tool, and you can see that some of the pages that the dealership created are showing as trusted link sources to their main website.

CarDealerWIki Links

CarDealerWiki in Competitive Markets

In competitive US markets like the Boston suburbs, innovative dealers like Marlboro Nissan use create CarDealerWiki pages to add additional paths for consumers to find their brand and be linked back to their primary website.

Creating an Account on CarDealerWiki

CarDealerWIki is free but accounts must be approved first. Accounts must come from a dealership email address or from a company that serves the automotive industry. All vendors that serve the auto industry should create a profile page for their business on

Now that you know about a great content publishing and Automotive SEO tool, what is stopping you? Create an account today for free automotive advertising resources.

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