Many dealers have discovered that static lead forms and calls-to-action aren’t working to meet their needs anymore. LEARN MORE
One such shining star in Rob Fontano from John Marazzi Nissan. There have been many articles on this community website about Automotive SEO but few have been focused on Conquest Marketing using Search Engine Optimization strategies.
Rob Fontano is one of the few people who could be called The King of Conquest Marketing. Rob has published hundreds of videos that are optimized on competing brands in his local market.
Need an example? Go to Google and type in "Ft Myers Toyota Camry" and this is what you will see:
You will see that there is a local Toyota dealer in Ft Myers and right under their website are two videos that challenge consumers to consider purchasing a Nissan Altima instead of the Toyota Camry. Are people clicking on this video? See the view counter on the first video:
How about in John Marazzi Nissan's own home town of Naples Florida. Yes, there is a Toyota Dealer in Naples and they are not getting a break. Type into Google: "Toyota Camry Naples" and you will see:
Take a minute to watch this video on www.metacafe.com. (Watch Video) Rob does a great job of talking to the consumer and the videos are being watched!
This one video on MetaCafe was watched over 800 times. Videos are just one way to implement a conquest search marketing strategy but Rob does an outstanding job with video.
If you have not started a conquest marketing strategy, consider implementing one since with SEO it is very low cost. If you would like to learn more about Rob's strategy, he will be conducting a 2 hour technology workshop at the Automotive Marketing Boot Camp, April 16-18th in Orlando.
The workshop is sponsored by automotive video experts Car-Mercial. Rob will be candidly sharing his strategy, process, and the results of his video marketing investments. I'm really looking forward to his workshop. Listen to what Rob has to say about his workshop: