Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

Texting for Business Landlines - Wait, you can text landlines?

Texting for Business Landlines - Wait, you can text landlines?

I understand that there are many texting platforms but not all texting is created equal. Often dealerships have found trouble with providing one number to …

Tech-Pocalypse Now!

Tech-Pocalypse Now!

There’s a shortage of technicians most dealerships are experiencing, and the drought has no end in sight. Unwittingly, well-trained technicians n…

Making the Sale by Communicating with Your Customers

Making the Sale by Communicating with Your Customers

You may see and talk to dozens of customers on any given day and while most of them are at your dealership to purchase a car (some may just be browsing), o…

5 Referral Program MYTHS - BUSTED!

5 Referral Program MYTHS - BUSTED!

Myth 1: Referral Marketing Programs are less cost effective than other marketing channels. FALSE! 92% of people trust recommendations from friends over…

A Dealership Went Pro-Police And This Happened

A Dealership Went Pro-Police And This Happened

There's a lot of anger in our country right now - for a variety of different reasons.   Sadly a lot of that anger is coming out against the men…

The Value of a Googlized Consumer

I'd like to start a discussion on the value of a Googlized consumer to car dealers; someone that has an email account associated with Google services. Dealers need to look at the value of their customer base in terms on the new power given to Googlized consumers.


In fact, I suggest that business owners need to implement processes to ask and identify consumers with Google accounts. Why?

Google Dealer Reviews

Google Consumers and Reviews

These Googlized consumers can place a review directly on Google Places which impacts your business every day. For many businesses, Google Places is the #1 source of free referring traffic to their website.

Reviews posted by Googlized consumers can also be used in Google Boost advertising to make your PPC ads stand out from local boring text ads. Google Boost does NOT include reviews posted on 3rd party review sites.

Google +1 Car Dealers

Google Consumers +1

These Googlized consumers can now "+1" your website pages, videos, press releases, testimonials, and the list of digital assets goes on. Once they "+1" your digital assets, their thumbnail image will appear to their network of friends. These thumbnails will catch the eye of consumers and increase click activity.

If you compare the power of Googlized consumers to increase brand awareness, click traffic, and enhance your digital advertising EVERY DAY, then their worth soars over a non-Googlized consumer that sends you a note card of thanks.  

550,000 Google Accounts a Day

When businesses realize that 550,000 Android mobile devices are activated a day and that each has a Google account, the tsunami of influence Googlized consumers will grow.

It's time to get serious about tapping into the digital marketing influence a Googlized consumer can do for any business.

It's time to ask happy customers to post their reviews using the Google Places App. It's time to "socialize" your search marketing advertising strategies.

The boring SERP of years past is how a Technicolor quilt of thumbnails and stars. Opportunity is here for those who see change before the masses.

Dealers who want the exclusive strategy in their market, just need to call me. That's 732.450.8200.      

 Unlock all of the community & features  Join Now