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Jared Hamilton
From: Jared Hamilton
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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

Service Staff: The Commission vs Salary Debate

Service Staff: The Commission vs Salary Debate

A tight line to walk in the service department is your pay structure for service advisors and support staff. No matter who you are, someone is going to…

How Facebook May Have Just Cost You Thousands

How Facebook May Have Just Cost You Thousands

"Who will watch the watchers?" This paraphrasing of a famous line from the ancient Roman poet Juvenal came to mind as I was reading the news…

30 Referral Stats to Rock Your World

30 Referral Stats to Rock Your World

We all know referrals are great but do you truly know how powerful a customer or employee referral is for your store? How many sales on…

#Hashtagging - The Fine Line Between Engagement and #Spam

#Hashtagging - The Fine Line Between Engagement and #Spam

My grandma thinks a hashtag is something hippies play when they lose their hacky sack. My generation recognizes hashtags from IRC channels, and Mil…

The Elusive Bump in Sales Dollars

The Elusive Bump in Sales Dollars

Can you increase sales in the service department without chasing away your customers? The goal of the service department at any dealership is the same a…

Adwords Express Adds Google+ Pages To Landing Page Options

I logged into Google Adwords Express today, which is Adwords on steroids IMHO, and I noticed that a 3rd option has been added for landing pages: Google+ Pages.

Keep in mind, that for car dealers, the best place still may be the dealership main website, but there are some interesting ideas about how this can be leveraged that I have been thinking about.

In any case, I wanted members of the community to be aware of all the options that Adwords Express can have to leverage and monetize your Google reviews.

Here is the revised advertising setup page:

Adwords Express Google+ Landing Pages

Google Adwords Express Is Powerful


If you have strong reviews on Google Places, you should be using Adwords Express.  If you have any questions about this advertising strategy, ask your questions here.

Happy Thanksgiving everyone.

 

Brian

 

Brian Pasch CEO of PCG

Brian Pasch, CEO

PCG Digital Marketing

Text PCGedu to 75674 get information on our upcoming conferences

Bryan Armstrong
Brian, This presents some interesting possibilities indeed! Plus some of the targeted traffic you could draw would convert higher and be cheaper to get! Very cool and thanks for pointing this out.
Ben Gregory
Call me a cynic, buy why do we want to pay to take a customer from a Google SRP to a Google Place page? Isn't that Google's role now, as part of their suite of products? If I'm paying for that click, I want to get them to my website where I control the message.
Chris Costner
I think it is a great idea for the G+ page option. Is there an easier way to drive traffic there? After all, we have spent months or maybe years on our Facebook pages. How easy will it be or has it been to get your G+ pages rolling with consumer traffic?

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