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Jared Hamilton
From: Jared Hamilton
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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

Selling vehicles to our service customers

Selling vehicles to our service customers

Looking for proven ways to sell vehicles to our service customers.  We have about 50 RO's daily and would like to know what others are doing effec…

Video Merchandising - Does it matter?

Video Merchandising - Does it matter?

Service Advisors: Is It Being Done, Or Is It Being Done RIGHT?

Service Advisors: Is It Being Done, Or Is It Being Done RIGHT?

There’s a great divide between going through the motions and getting the job done right. Are your customers getting the best from your staff? …

Selling To Women vs. Selling To Men

Selling To Women vs. Selling To Men

Selling to women has been a topic in dealership training for years. But this technique of differentiating women from men as decision makers, as unpopular a…

Interview with Kyle Reyes – Most Viewed Exclusive Blog In June

Interview with Kyle Reyes – Most Viewed Exclusive Blog In June

Hi Everyone! We'd like to congratulate Kyle Reyes! Kyle had the most viewed exclusive blog in June: This Study About Millennials And Booze Will…

Adwords Express Adds Google+ Pages To Landing Page Options

I logged into Google Adwords Express today, which is Adwords on steroids IMHO, and I noticed that a 3rd option has been added for landing pages: Google+ Pages.

Keep in mind, that for car dealers, the best place still may be the dealership main website, but there are some interesting ideas about how this can be leveraged that I have been thinking about.

In any case, I wanted members of the community to be aware of all the options that Adwords Express can have to leverage and monetize your Google reviews.

Here is the revised advertising setup page:

Adwords Express Google+ Landing Pages

Google Adwords Express Is Powerful


If you have strong reviews on Google Places, you should be using Adwords Express.  If you have any questions about this advertising strategy, ask your questions here.

Happy Thanksgiving everyone.

 

Brian

 

Brian Pasch CEO of PCG

Brian Pasch, CEO

PCG Digital Marketing

Text PCGedu to 75674 get information on our upcoming conferences

Bryan Armstrong
Brian, This presents some interesting possibilities indeed! Plus some of the targeted traffic you could draw would convert higher and be cheaper to get! Very cool and thanks for pointing this out.
Ben Gregory
Call me a cynic, buy why do we want to pay to take a customer from a Google SRP to a Google Place page? Isn't that Google's role now, as part of their suite of products? If I'm paying for that click, I want to get them to my website where I control the message.
Chris Costner
I think it is a great idea for the G+ page option. Is there an easier way to drive traffic there? After all, we have spent months or maybe years on our Facebook pages. How easy will it be or has it been to get your G+ pages rolling with consumer traffic?

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