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With all the discussion about Google Places lately it is clear that it is an important source for connecting with consumers in the Zero Moment of Truth.
I got a call yesterday from Joe Webb asking about a review feature in Google Places that most people do not know about.
It is the "Best Ever" rating for a business.
Would you like to have people in your community vote your dealership as "Best Ever"? I hope so.
To see the Best Ever rating button, you have to go to Google HotPot. The link is: www.google.com/hotpot
HotPot is the WEB based tool to track and manage your reviews and favorite on Google Places.
This is my HotPot summary page, which shows that I rated 37 businesses and wrote 33 reviews on my Google Account.
In order to vote a business as "Best Ever" you first need to find their Google Places tile, as shown above. You can search for your business name and the tile will appear.
Tip: You can also bookmark this page on your iPad to encourage your customers to vote as well.
Google account holders have 10 precious votes to place. When you hover over the "Blue Ribbon" button, Google will show you how many votes you have left.
In the example on the right, I have 9 votes left and if I clicked on the Blue Ribbon button for Norman Chrysler Jeep Dodge, I would have 8 votes left.
These "Best Ever" votes show up on the Google Places page and they may enhance search results in the future as Google focuses on optimized local search.
If you have an in-store reputation management process in place, this step can be added for passionate customers that have a Google account.
Here is an example for Undici Restaurant which shows how these special reviews show up on the Google Places page.
If you hover over the ribbon, it tells the consumer what it represents.
It will be interesting to see how this evolves as Google cleans up Google Places technology and move stronger into the review business.
Whether you use this special button or not, your dealership needs to get reviews on Google Places, and this is just icing on the cake.
Brian Pasch, CEO
PCG Digital Marketing
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