VIN-specific campaigns give you the ability to digitally merchandise each VIN on your lot with surgical precision, so you can sell faster and spend less.
Personally, I don't wait till New Years to make changes or new commitments in my life but traditionally this time of year we talk about change.
So what do you want to change?
I love to write and most of my writings are about marketing, advertising, and strategy for the car business but today I wanted to shift to something more important. Your health and success in 2012.
Two years ago this week I made a commitment to change my lifestyle so I am talking from experience. After two years of success it is time to lead others to a better life in the years ahead.
Two years ago I was sitting in fromt of a computer for 12-15 hours a day building my business and ignoring my health. I belived that I did not have time to exercise or eat better. I was convinced that diving into my career was the best thing I could do with my time.
In the afternoon my energy levels crashed and I often felt the need to take a nap during the day. I was also gaining a few pounds each year and in 2009 reached 211 pounds. I looked in the mirror in December 2009 and I finally was disgusted with how I looked. I didn't know then how important that day really was for my personal life or my business.
30 pounds lighter and with renewable energy, I thought it was time to challenge my friends in the industry to rethink how they are taking care of their bodies.
I was blessed to find a trainer and personal coach that changed my life. Rick Ivone helped me to achieve so much in the last 2 years that I will be forever grateful. He unlocked my potential that I had bured with the activity of my work.
The end result of this change was not less time for work but actually more! I had more energy, focus, and a new vision for my business.
If I had not change my life I would NOT have been able to keep the pace of my growing business. If you have been following my travels, you can understand what I mean.
I would have been a diabetic if I had not changed by lifestyle. Anyone who has diabetes knows how that disease changes your life!
Do you have dreams, goals, and desires that may or may not be realized yet? If you are truly looking to acheive greatest in your life, you have to invest in yourself first. That's before your wife, family, kids, or your boss.
I take the first hour of most days for myself in the gym, running, or just walking. It has been the best investment I have made in my first 50 years of living. This investment has enabled me to serve my family, friends, and co-workers with more passion, energy, and creativity.
I can't tell you how many people I meet as I travel that are lethargic, overweight, exhausted, and some even admit to feeling like shit on a regular basis.
Many of these friends are just not taking care of their bodies yet they wonder why they can't "keep up" with life. They wonder why they have moved to the "next level" of success.
Do you realize that with exercise and the proper fuel (food), we can think clearer, radiate more positive energy, and engage life with power. Limping through each day is not the trademark of a winner.
Are you just getting through the day?
Tired of feeling tired? Unhappy with your current energy levels? Need to get started on that "big" idea? How about investing in a personal makeover in 2012. Are you ready?
Start by making a commitment to read a book a month in 2012. That will start to shift your mental state. If you email me I will send you a list of some great books that have helped to change my life.
One powerful inspirational book is Grant Cardone's "The 10X Rule". If you are a manager of teams of people, I would recommend "Multipliers: How The Best Leaders Make Everyone Smarter". If you want to learn how to better serve your family, friends, and business associates I recommend "The Go-Giver".
Readers can suggest a few titles as well in the comments area below.
Then make a commitment to move your body each day. Invest the first hour of each day for yourself. In the automotive industry we tend to have jobs that place us behind a desk or standing in a limited area with little movement. That will never change so you have to change by getting your investment completed BEFORE you get in the office. Once you get sucked into the demands of the day, it is very HARD to leave on a set schedule each day.
If you are attending the 2012 Digital Marketing Strategies Conference you will also have the opportunity to get some fitness advice from two people that I admire.
Todd Durkin, who trains top athletes, like NFL star Drew Breeze, will be speaking to the conference on February 1st and also conducting a morning training program on February 2nd. Todd lives by three words: Passion, Purpose, & Impact.
My trainer and coach Rick Ivone will also be in attendance to run a fitness program each morning. Both of these men will be there to help attendees with a new focus for their physical and mental health for 2012.
Is investing in your mental and physical health in 2012 that important? After two years of change I would have to firmly say YES.
Ask anyone who has lost their health or their ability to have a clear mind if they regret not taking care of themselves. Don't live a life of regrets. Make the change now.
And if you already invest in your health, bravo! Share you turn around story or how your investment has paid you back over time.
Brian Pasch, CEO
PCG Digital Marketing
Text PCGedu to 75674 get information on our upcoming conferences