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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

A slight increase in customer retention will yield huge returns

A slight increase in customer retention will yield huge returns

According to the Harvard Business school increasing retention by 5% can increase profits by 25% to 90%. So the question is…Why is customer retention…

Service Staff: The Commission vs Salary Debate

Service Staff: The Commission vs Salary Debate

A tight line to walk in the service department is your pay structure for service advisors and support staff. No matter who you are, someone is going to…

How Facebook May Have Just Cost You Thousands

How Facebook May Have Just Cost You Thousands

"Who will watch the watchers?" This paraphrasing of a famous line from the ancient Roman poet Juvenal came to mind as I was reading the news…

30 Referral Stats to Rock Your World

30 Referral Stats to Rock Your World

We all know referrals are great but do you truly know how powerful a customer or employee referral is for your store? How many sales on…

#Hashtagging - The Fine Line Between Engagement and #Spam

#Hashtagging - The Fine Line Between Engagement and #Spam

My grandma thinks a hashtag is something hippies play when they lose their hacky sack. My generation recognizes hashtags from IRC channels, and Mil…

Great By Choice Book Review

I've made a commitment to read 70 books a year and one of my latest finds is "Great by Choice" written by Jim Collins.

I actually received the book as a gift from Jane Berentson, Editor in Chief at Inc., to whom I am very grateful for the introduction of this book.

Great by Choice  grabbed my attention in the second chapter as Collins tells readers about the two adventurers who set out to be the first people in modern history to reach the South Pole.

The contrast between the two leaders of the expedition parties is what immediately made me stop an think about my business strategy.

Roald Amundsen and Robert Falcon Scott both set a bold goal, just like many entrepreneurs.  One achieved his goal and the other one was frozen to death.

Want To Create 10X Results?


Jim Collins documents business leaders that achieved what he calls "10X" results.  Collins entices readers early in chapter two with this statement: "Let's first look at what we did not find about 10Xers relative to their less successful comparisons.

  • They're not more creative.
  • They're not more visionary.
  • They're not more charismatic.
  • They're not more ambitious.
  • They're not more blessed by luck.
  • They're not more risk seeking.
  • They're not more heroic.
  • They're not more prone to making, big, bold moves."

Did this list get your attention like it did mine.  

How many times have you read about a successful entrepreneur and believed one of these statement applied to their reason for success?

When you read what are the shared characteristic 10Xers have, I am confident that you will be inspired to read on and complete this outstanding book in short order.

Do you want 10X results from your business?

Are you looking to greatly exceed your goals in 2012 or will you be one that perishes in the cold?  

Start by taking action and order a copy today.

Brian 

 Brian Pasch CEO of PCG

Brian Pasch, CEO

PCG Digital Marketing

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