Many dealers have discovered that static lead forms and calls-to-action aren’t working to meet their needs anymore. LEARN MORE
This may seem a bit odd, but I want to address FEAR. Most of us won’t acknowledge the word or the concept. After all we are in the Auto Industry, we fear nothing, right? HA!
I have seen fear: of the unknown, of changing market conditions, of new advertising methods and of embracing change. G.M.’s and Owners refusing to acknowledge that the consumers are often times more informed than even our sales staff and wallowing toward obscurity hoping things will “come back”. Unfortunately, just enough fresh traffic still comes in and an occasional high-gross deal is used to justify that somehow those antiquated tactics will still work.
“Fear is only as deep as the mind allows.” ~Japanese Proverb~
My wife’s Grandmother has had two dreams as long as I’ve known her:
The only problem is she had a debilitating fear of flying. She started working on it 8 years ago: Watching realistic movies, reading books about how planes work, seeing a Doctor, a short flight or two to Denver to see her Sister… Each step small of its own accord, yet meshed into a plan with a firm goal in mind.
Last week, she sent me this picture of her first Maui Sunset:
“You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face. You must do the thing which you think you cannot do.” ~Eleanor Roosevelt~
We are less than a Month away from some of the largest Automotive Educational events in the Industry. I, like many, will be in Vegas for half of October. I look forward to Presenting two Sessions, Networking and Reviewing so many Vendors in one place at DD11 and the intense, cutting-edge learning opportunity DSES provides.
Luckily, in spite of whatever politics play amongst Conference Hosts, DrivingSales allows a truly open forum which includes not limiting its Dealer Editors from participating in other Events. ( I thank you Jared!)
I will be out of the Store and away from my Family and worried over both the entire time. Is it worth it? Will it pay off? Of course! When you invest in education, you invest in the future. Doesn’t it just make sense to ensure the future your securing is your own? If you don’t face the Fear of the unknown now, it won’t go away it’ll just get bigger as the gap widens and your lack of understanding increases.
“Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.” ~Dale Carnegie~
Watch a webinar, read and ask questions on these Forums, hire a Consultant that you’ve vetted here on the Vendor reviews and conquer that which you don’t understand.
Conquer your Fear. Conquer yourself. Conquer your future.