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Is it time for an official texting strategy at your dealership?
Considering that 81% of car shoppers use smartphones at some point in their research—and that at least 86% of mobile users in the U.S. text—the answer is yes. Texting is almost a reflexive behavior, making it a convenient way for consumers to interact with businesses like yours. If you’re prepared, that is! Here’s how to get started:
#1 - Take the Dealer Text Test
With so many smartphones accessing dealership information, someone’s probably tried to text you. So try it yourself. Text the phone number used on your website or in your latest print or online ads. What happens? You’ll probably get an error message or nothing at all. Is that acceptable in the age of the always-on, always-connected customer that Automotive News talks about?
A smart fix is to set up an official dealer text number that customers can use to reach your sales or customer service team.
#2 - Combine Text & Convenience
As you create your mobile text strategy, keep personalization and convenience top of mind. (That’s what so many love about mobile technology, after all!) For instance, you can use texting to give shoppers...
#3 - Take Simple Steps to Reduce Risk
It’s easy to forget about the risks involved in business-to-consumer texting, so build safeguards into your strategy that address the latest Telephone Consumer Protection Act (TCPA) compliance requirements:
These three steps can help you harness the power of texting for your dealership’s sales and customer service strategies...the right way.
Got more questions about texting and TCPA compliance? Download our eBook, “What Should Your Dealership Know About TCPA?”