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Craig Lockerd

Craig Lockerd President

Profile

Name: Craig Lockerd
Title: President
Company: AutoMax Recruiting and Training
Phone: Private
Location: Private , Private
Summary:
Craig has been in the automobile business for 42 years,started washing cars,parts,service writer,sales,finance,all management positions,consultant,trainer and Founder of #AutoMaxRecruiting the nations most requested #Automotiverecruitment and training com

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Blog Posts

The World She's A Changin' - 2016-07-28

The World She's A Changin' - 2016-07-28

The World She's A Changin' - 2016-07-28      No matter who you are, or where you are from, everyone agrees the world is chan…

The New Online Search: You Are What You Eat

The New Online Search: You Are What You Eat

You are who the customer believes you are. That may not always be your preferred image of you, but it is what you’re stuck with. Online search has c…

What's In It For You?

What's In It For You?

What's in it for you to take the action with the customer? What's in it for you to improve your income? What's in it for you to make things hap…

Do you Value your Employees? Show Them!

Do you Value your Employees? Show Them!

A little over a year ago, the founder of a credit card payment processing company made an unorthodox move that resulted in some very mixed reactions an…

BDC, as easy as 123

BDC, as easy as 123

  Yes, I know it’s a Jackson 5 song and yes, I know that a BDC isn’t the easiest thing to launch and manage at our dealerships.  B…

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