If you know who Robert Hollenshead is, it’s only because you’re a hard core used car manager. If you don’t know who he is, you will very soon. Hollenshead is the largest customer of the Manheim auction in Pennsylvania. He is an extraordinary wholesaler that prides himself on being a buyer for any car, anywhere, at any moment. In short, he is a wholesaler’s wholesaler.
Hollenshead recently started a company called Buy Book Technologies. If you know the old saying that “the book doesn’t buy a car”, this one actually does. Buy Book Technologies is the engine behind AutoTrader’s new Trade In Market Place. The Trade In Market Place is a program that AutoTrader is rolling out across the country where both consumers and dealers can get a firm buy figure for any vehicle. Although this product is not currently available in all markets, it will be soon. It is definitely a paradigm changing product, and one to watch closely.