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Automotive Group Steps Into The Future With Virtual Reality

Automotive Group Steps Into The Future With Virtual Reality

Shawn long's goal is not to replace old-school car dealerships with virtual reality, but to give dealerships the ability to compete in the same space as Re…

Video: What Are Your Best Tips For Car Shoppers

Video: What Are Your Best Tips For Car Shoppers

They range from the practical (make sure you test drive the car) to the silly (make sure you like the car) to the urban legend (make sure you buy the c…

Texting for Business Landlines - Wait, you can text landlines?

Texting for Business Landlines - Wait, you can text landlines?

I understand that there are many texting platforms but not all texting is created equal. Often dealerships have found trouble with providing one number to …

Tech-Pocalypse Now!

Tech-Pocalypse Now!

There’s a shortage of technicians most dealerships are experiencing, and the drought has no end in sight. Unwittingly, well-trained technicians n…

Making the Sale by Communicating with Your Customers

Making the Sale by Communicating with Your Customers

You may see and talk to dozens of customers on any given day and while most of them are at your dealership to purchase a car (some may just be browsing), o…

How to Get Into Your Competitors’ Backyard

Make no mistake about it, car dealers are always trying to get into their competitors' backyard. This has been going on for decades, and was usually accomplished by having the LARGEST TV spend. Thankfully, those days are over!

Have you ever heard of the title “content engineer”? Well, mark my words, in the next few years you will! Content engineers will be in great demand as dealers begin to understand the need for unique content for their website while incorporating a strategy tied to the performance of this individual.

I won’t bore you with all of the animal updates Google has had in the past few years, but I can tell you it was done with one purpose in mind: to provide the best experience possible for the consumer by awarding prime position on Google’s search engine to companies who provide the most useful and unique content at a given time. In the past, these same positions were awarded to the best manipulator of content, which didn’t provide the customer a great experience.

How have things changed? A content engineer understands how to write content unique to the dealership, provides value to the consumer, has SEO in mind, all while answering questions consumers may either speak into a phone or type into their browser. What do I mean? Take a look at the example below.


There are a few things to keep in mind to understand what you are looking at here:

  • BMW of Orland Park is in Illinois (and IN ORLAND PARK)
  • BMW Schererville is in Indiana (In Schererville)
  • BMW Schererville takes the #1 & #2 spot organically DIRECTLY IN THE BACKYARD OF THEIR COMPETITOR
  • Good luck trying to out SEO this page since it was “first to market” – Google loves this!

Now that’s a strategy!

Can you imagine having a content engineer produce this type of content on a daily basis? Imagine hundreds of pages blanketing your market!!!!! Think about how hard it is to get a bad review from the first page of Google and now imagine being a dealer trying to get your competitor off the first page of Google in your own backyard! Now that’s powerful.

There is one more trick to making this work for your dealership and it involves the menu of your website.  When Google crawls your website, particular attention is placed on the content that sits in the menu. Why? Google knows that if content is considered valuable, then it should be linked to from the menu because that’s where consumers navigate a website. Makes perfect sense right? It does until a dealer loads 100 pages into the menu and your website menu looks like this below.

dropdown menu

Now there is a better way. Introducing Dealer e-Process Mega Menus! Designed for scale of content and consumer experience! See the screenshot below! This is how to power content the structured way.



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