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David Lytle

David Lytle Digital Media Manager

Profile

Name: David Lytle
Title: Digital Media Manager
Company: Ken Garff Automotive Group
Phone: Private
Location: Private , Private
Summary:
I havndle all aspects of Digital Media for our Honda locations as well as SEO, CRM, and Social Media

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Blog Posts

7 Steps to Make Texting Effective in Your Service Department

7 Steps to Make Texting Effective in Your Service Department

The best text success comes when you have buy-in from EVERYONE participating. So if you're ready to start texting with consumers in the service drive, use …

Assessing the Limitations of Print Advertising for your Dealership

Assessing the Limitations of Print Advertising for your Dealership

Remember waking up to the Saturday morning newspaper and racing to the comics section? Mom and dad going through, clipping the coupons for the afternoon gr…

You Sold the Car But 72% of Customers Are Using Third-Party Mechanics.

You Sold the Car But 72% of Customers Are Using Third-Party Mechanics.

Service department revenue continues to increase in importance for dealerships.  With lower margins, service revenue is the bread and butter for m…

The Modern Shopper Journey: It’s a Dealer Journey, Too

The Modern Shopper Journey: It’s a Dealer Journey, Too

The modern car-shopper journey has changed.  It’s no longer about spending an entire day—or even multiple days—scouring a variety of…

Dealers Are Asking “What Is Online Retailing, Really?”

Dealers Are Asking “What Is Online Retailing, Really?”

In my many discussions with dealers, the one question that invariably comes up is “What is online retailing, really?” They’ll then be…

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