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Yesterday, our very own Amir Rezvani, VP of Performance at DealerOn, had the opportunity to lead a webinar with ResponseLogix. For those that couldn't make the webinar, I wanted to share some of the highlights from his presentation and provide a link to the slides and audio as well.
Amir provided a quick overview of how a dealer can immediately generate more leads, more appointments, and sell more cars without increasing the size of the internet team or increasing their marketing spend. He also provided his thoughts on what areas of your online marketing to focus on first to generate the highest return on your time and resources.
First, the design of a dealership's website. The homepage should be clean and relevant. Since most people read left to right, top to bottom, make sure you have an inventory search box in the top left corner. Your specials should obvious and readily accessible on your homepage as many shoppers are looking for this information.
Dealers should also consider the length of their contact forms. If it's not information that your dealership needs to initiate a conversation with that customer, is it necessary? Also, having incentives on your site has been shown to greatly increase conversion rates, so that is another option.
Amir then focused on how a dealer can get more organic search traffic to their conversion rate-optimized website. He discussed some free website and SEO tools (due to time, he only got to some of these during the actual presentation) that a dealer can use to diagnose how well their website is performing:
He also provided some tactics that a dealer can use to improve their SEO based on the keywords when they have opportunity to do so.
Amir really put on a great presentation (I know, I’m probably biased), and had a great time interacting with everyone who attended. If you weren’t able to participate live, I hope you take some time to watch or listen to the video here. In October Amir will be speaking at Digital Dealer in Las Vegas with Jeff Kershner on how you can Double your Internet Department's Profit in 2012, so please add that to your schedule while there.
Thank you again to ResponseLogix and everyone who was able to join Amir on the webinar.