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In a recent study from retail analysis firm, RichRelevance, iPads and iPhones make up over 90% of online purchases that don't happen on a desktop device. That means that 9 out of 10 mobile purchases come from an Apple product, a device that can't read anything in Flash. This is up from 88% when RichRelevance conducted the same study just last April.
While many auto dealerships don't make a ton of sales online (in the traditional, online store sense that this study refers to), this shows that the majority of those using their mobile phone for online shopping purposes are using these two devices. If your dealership mobile website uses Flash technology, the majority of those coming to your site from a mobile device won’t be able to see it. In fact, DealerOn customers typically see 2/3 of the traffic to their mobile website come from iPads and iPhones. Can you imagine if only 1/3 of your website visitors could actually see the content on your site?
Studies like this one show how important it is to ensure your mobile website can be seen by everyone that wants to see it, and if it is built using Flash, 2/3 of your web visitors won't be able to. Check with your auto dealership website provider to find out how your mobile site is built, and if it’s in Flash, make sure they provide you with another option. You could be losing out on 2/3 of your mobile website traffic.